A member of Ogilvy & Mather’s Hong Kong-based regional social media team, Lisa joined having worked at heavyweight New York digital advertising agencies, including Tribal DDB and Droga5. A digital brand and engagement planner, Lisa has designed digital and social media strategies for a wide range of categories and clients, including Coca-Cola, Pfizer, Unilever, and even the NFL. Having completed masters level studies in consumer psychology, Lisa enjoys applying that knowledge in real world business situations. Throughout her career she has stayed abreast of trends through writing trendwatching reports distributed to clients. She currently serves as managing editor of Ogilvy’s Asia-Pacific digital blog, Asia Digital Map.