Sushmita Sen Gupta

Hi, my name is Sushmita Sen Gupta and in my current professional capability, I head national planning and research at Ogilvy PR, besides heading the Digital PR practice pan India. In my academic capability, I am a MBA( marketing and operations) from IIT and hold M Tech and B Tech degree as well. I have been associated with social media marketing from my college days during engineering and thereafter professionally have also provided social media marketing for various business in UK, US, France and Germany. My present blog is about social media marketing, emerging digital media marketing trends and market analytics. This is a sphere which is undergoing a massive change and I am sure you will all like to add to it. You can reach me at or through my blog by leaving a comment. Disclaimer: The contents of this blog are totally my views and in no way related to Ogilvy or any other brand.