China Tanchanco

China is part of the consumer PR team in Ogilvy Public Relations Manila. As an account executive, she liaises with different stakeholders pertinent to her accounts to ensure proper management and roll-out of the developed PR campaigns. Included in her roster of campaigns was the Yahoo! Project Purple campaign which enjoyed both traditional and non-traditional media and PR influence, employing tactics that highlighted local color, mobile and Internet participation from its target market. She also helped supervise and coordinate overall logistics, security and media relations for the Nike Kobe Asian Tour visit. She handles as well the publicity and media-related efforts for Avon’s intimate apparel, fragrance, and jewelry and accessories lines. Prior to her joining Ogilvy, she was engaged in the practice of PR with accounts like Microsoft and Johnson & Johnson, enabling her to be immersed in both the technology and consumer industries.   She holds a Bachelor of Arts in Communication, major in advertising and public relations, from the Ateneo de Manila University.