Tanya Chadha is a Senior Digital Strategist with the 360° Digital Influence team - Ogilvy PR’s global word of mouth social media marketing discipline. Tanya brings nearly five years experience in developing, managing, and executing award-winning social media campaigns for a wide range of clients. Currently, Tanya creatively manages and supports social media strategies for Ford, Nestle, Motorola and Carnival. She specializes in working with influencers on programs that drive authentic word of mouth advocacy. She also has been blazing the trail in everyday grassroots engagement of fans of brands such as MILO and Ford. In addition, she has developed effective word of mouth blogger engagement programs for a variety of clients such as Harrah’s Entertainment, Tropicana , and LG. Tanya regularly contributes to thought leadership by guest speaking on social media at client events and classes at American University and Johns Hopkins University. Most recently, Tanya delivered a session on B2B social media marketing at the 2011 Microsoft Australia Partner Conference. Tanya holds a bachelor’s degree in Business Administration with a double specialization in Marketing and Management from American University in Washington, D.C. You can follow Tanya on Twitter at http://www.twitter.com/tanyachadha or read her contributions to the 360 Digital° Influence team blog at http://blog.ogilvypr.com and http://www.australiadigitalmap.com/.