Tem Hansen joined Ogilvy Asia-Pacific’s Regional Social Media team as one of its first members in 2009. Based in Hong Kong, Tem takes on the role of a Digital Strategist, assisting both regional and local clients in research, strategy and campaign execution. A trained journalist and videographer, Tem also leads the content development out of Hong Kong, mainly producing short videos and photography as part of his clients’ social media campaigns. One of his videos recently won a global Professional Achievement Award. Tem is a Copenhagen native, but moved to Asia in 2008 to join the University of Hong Kong’s Master of Journalism Program. This added further to his B.A in Film Studies and M.A in Media Studies from the University of Copenhagen. With his 5-year background in visual media studies, Tem was selected to join ABC News’ first On Campus bureau in Asia. This project sent him across South East Asia, reporting for ABC News’s main broadcast in NY. A strong believer in content as the main driver of engagement, Tem spends much of his free time looking for new developments on the web, especially in long-form branded video and other alternative types of visual storytelling, which he believes will play an important role in future social media campaigns.