Tim Ho is a Regional Digital Strategist at Ogilvy Asia. As one of the earliest members of Asia’s social media team, he has done strategic planning for more than 20 global brands within the agency. As a career highlight, he lead the digital strategy in the award winning Huggies campaign – Babies on-the-go, which became one of the most remarkable and successful social media cases in hong kong. His passion in understanding the art of influence, along with his fine art and design background helped him develop simple, creative and integrated ideas of marketing solutions that capture consumers’ behavior. As a student in Ontario College of Art and Design, professors called Tim “the most artistic rebel”. He created one of his final sculpture projects by picking up other students’ scraped and useless wood pieces, spent less than 2 hours in the studio and got one of the highest mark in class. This is how much he believes in the power of packaging stories and simple communication behind big ideas. Tim has over 6 years of experience in Digital Marketing. In 2005, he founded a boutique web design and e-marketing agency Kluu. In 2007, he started to look into online word of mouth for business and worked with local organizations like modeling agencies, colleges and local stores as a consultant in Toronto. With the network and support from the agency, Tim had the opportunity to meet some of the most high profile marketing professionals in Asia. He has been extremely active in art, advertising and marketing events. He was interviewed, mentioned, and quoted by Facebook and regional publications such as China Daily, Campaign Asia, Marketing Magazine, The Holmes Report and a number of international blogs. He is the creator and author of the featured ebook “social media basics for executives”, and serves as a proud certified member of Canadian marketing association.