360DigitalInfluence

We need a Digital Influence Analyst in our Sydney office who knows how to engage people online, can do great outreach to bloggers, knows that listening is about more than just data, and knows a thing or two about Facebook and Twitter.

This is a hands-on experience for a sharp professional who understands the new era of “earned media.” That knows that listening is about more than just data and can spot trends and draw insights that lead to great engagement programs.

You will have proven strength in understanding research, developing relationships with influencers, and managing interactive programs that leverage social media and word of mouth. You are someone who participates in and knows social media - not just the theory.

Join the team that is defining the next marcom discipline around social media and digital marketing to drive word of mouth and action. We are the word of mouth agency (within an agency) focused on creating conversations online, engaging with new influencers and building community. You are going to need at least 1-2 years experience developing digital solutions for clients.

Contact:  Brian Giesen at brian.giesen@ogilvy.com.au or Graham White graham@howorth.com.au
Visit our blog: http://www.asiadigitalmap.com
Join our Facebook Group: http://www.facebook.com/ogilvypraustralia
Follow Us on Twitter: http://twitter.com/ogilvypraus

The Nielsen Company’s most recent social media research has revealed that Australians are spending up to seven hours each month on social networking sites such as Twitter, Facebook and MySpace.  This figure is substantially higher than the global average of five and a half hours.

Australia has jumped to the top of the leader board ahead of the USA, Britain and Japan. The research found that almost ten million Australians are spending time on at least one social networking site. With a population of 21 million, this figure equates to almost half the country.

Facebook topped the list as the most popular of all social networking sites, with over 8.2 million unique visitors per month, followed by YouTube, then MySpace and with Twitter coming in fourth.

So, if Facebook is the most commonly used social networking site and Australian’s are spending 7 hours a month interacting on social networking sites - How come there are only 357,871 fans on the Australia Facebook fan page?

Thanks everyone for attending our webinars! We’ve just finished our 4th training yesterday and would like to give a quick summary of these trainings.

Facebook for Business

Link to Training

Facebook is so far the biggest social network that helps people communicate with their friends more efficiently. Facebook for Business is our first social media training of series that explains how this can channel can be used for businesses by establishing the suitable strategy.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Twitter for Business

Link to Training

Twitter has been growing rapidly, many companies started to think about jumping on to it. However, one of the key suggestions we made in the training Twitter for Business is to go through the process of “Listen, create and Engage”. The training also featured a few local companies for their great use of Twitter.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Social Media for Crisis Management

Link to Training

Social media is an open area where most conversations happen publicly, companies have no control of what people are saying online. This training will guide you on how to set up systems that can help companies deal with crisis online, it also provides you with great case studies on crisis management.

Moderator: Thomas Crampton

Speaker: Jamie Moeller, John Bell

Social Media for B2B companies

Link to Training

Many people have the misconception of how social media is only relevant to the B2C world, this training will explain how social media can benefit B2B organizations.

Moderator: Thomas Crampton

Speaker: Brian Gieson

Thanks very much to the nearly 300 people from across Asia who dialled into our webinar on “Social Media for B2B Companies”, hosted in partnership with the Wall Street Journal Asia and Citrix Online.

As promised we have uplosed the presentation deck to Slideshare and have updated to include links to a few great additional resources that you can use to help your business get started. These links include the following:

• Ogilvy On: Social Media for Crisis Management  
• Ogilvy On: Twitter for Business
• Ogilvy On: Facebook for Business
• Social Media in Asia Presentation
• APAC Statistics and Research (Asia Digital Map Blog)

Hurry! Space is limited for this 30-minute webinar and registration is required.

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
· Much, much more…

The seminar will be led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.

Join us Wednesday, 3 March at 11:00am (Hong Kong time):

http://bit.ly/aWsvrI

由奥美公关与互联网口碑研究咨询公司CIC共同推出的月度中文网络热点关注，即上海2010世博会中文口碑月度报告于近日推出，世博门票成为最热的网民讨论话题。

“报告显示，中国网民已经在网络中积极讨论上海世博会的方方面面，包括：票务，展馆以及赞助商。中国的消费者可以通过网络造就以及破坏一个品牌，所以我们希望能够以倾听他们的声音为首要的阶段来有接近他们。” 奥美公关360数码影响亚太区总监Thomas Crampton说。

12月中旬，世博会的票价从140元涨到150元，这一涨价不出意料的受到了广泛的诟病，同时也出现了一些有趣的回应。

例如“一号店网上超市”这样的一些电子商务公司以未涨价前的价格向他们的客户提供世博票。甚至上海市静安区政府也以世博票作为游览城市名胜古迹的激励手段。这些推广方式显得高调且诱人，而其代价也并不高昂。

与此同时，学生也通过社交网站自发形成了购买世博会门票的组织以获得团体票的优惠；很多人也针对世博会手机门票背后的技术问题展开了热烈的讨论。中国农村的网民则希望能够在讨论版上获取如何购买门票的信息。

如需获得此报告，请登录并注册奥美世博会博客获取。

This is currently doing the rounds on the Internet - A girl wanting to marry her notebook.

If this is true, then it could be a very sad reflection of the environment the girl is in.  Do attention seekers know no bounds?

If it is a hoax, it is a good one as the video is doing the rounds on the Internet, and everyone’s talking about it.

But if it’s a viral campaign from Apple, I’d say it’s brilliant.  A girl who loves her machine so much that she wants to marry it.  People are reading, watching  and commenting, like I am.  Speaks volumes for the brand.

Btw, I don’t work for Apple.

Korea’s second most popular search engine, Daum is preparing to launch its own Social Network Service called Yozm (http://yozm.daum.net).

Various modification of a Twitter-like services have developed in Korea to better serve Koreans’ socializing habit, needs and interest:
-me2day(www.me2day.net by NHN Naver), Twitter-like service instead offers 150 words
-sfoon(www.sfoon.com by Nurien), Connects your twitter, Me2day, Flickr, You Tube accounts in one viewing convenience
-itgling(www.itgling.co.kr by Mediare), socializing with people who share similar web surfing/using pattern rather than choosing to follow or request to be friends

So, how is Yozm different from the rest?

Well, first of all, Yozm, meaning “nowadays” in Korean, allows the user to select/type in
- What you like
- What you dislike
- What you are good at
- Where you go often to find friends.

Under each category, the user can enter up to three things, which can be changed at anytime.
This function, not offered in Twitter and Me2day allows the user to quickly socialize by allocating and becoming friends with people who share similar taste and lifestyle.

Like me2day offers 150 words to input a message but it also allows the users to upload image (not just a link) to the message box.

Yozm is being tested through active social media users now. It is expected to launch sometime in the first quarter of 2010.

Pic 2:   1) 150 word message   2) upload image, link, direct msg to a friend   3) view option (my msg, reply, favorite, private)

internet indeed has spawned many Filipino stars. From the singing sensation, Charisse Pempengco who was hand-picked by the Queen of Talk herself, Oprah after watching her internet clip, to the most unlikely of them all: former drug dealers, rapists and killers.

In 2007, thousands of Cebu’s Provincial Rehabilitation Center inmates gathered by their prison grounds to perform a re-make of Michael Jackson’s Thriller

Cebu Inmates : Thriller

The performance was actually done instead of their usual exercise regimen to bring a little more excitement to the community. Little did these inmates know that they will be catapulted to global stardom, with the help of a video cam and access to the internet. Since its upload in Youtube.com, the clip has received over 6 million hits and global media even took notice, making the headlines of CNN, BBC and the New York Times to name a few.

Not only did the video made instant stars off the inmates, but had life changing effects as well. “Before the video came out, my son was so ashamed of having a criminal for a father. Now, he’s so proud of me. He tells everyone that the man in the video is his father and even has a poster of me dancing,” said an inmate.

The clip was such a worldwide hit that when the news of Michael Jackson’s passing was announced, the inmates made a tribute video, once again taking the world at center stage. 

Cebu Inmates : Michael Jackson Tribute

While the inmates’ dream dancing with the King of Pop was shattered by his sudden death, that did not stop them from moonwalking. Just recently, they were in a for a treat when Michael Jackson’s long time choreographer Travis Payne and two dancers flew into their grounds to teach them the steps of MJ: History’s “They Don’t Really Care About Us” (which is rather ironic since the original video was taken in a prison as well)

Cebu Inmates : MJ’s This is it

What’s even more amazing is the fact that this clip will officially be part of This is It DVD, soon to be available worldwide. Thanks to the power of digital, these inmates have made the world take notice and are now legitimate performers.
“I have tried being a performer before, but only in jail did I get noticed,” said an inmate.

There’s now a new credo in Cebu’s Provincial Rehabilitation Center: Don’t do time if you can’t do the dance.