360DigitalInfluence

I caught up with Yiying Lu Lu an artist and designer probably best known for creating the iconic fail whale that greets Twitter users when the service is down. We talked about the history of the image (hint: it wasn’t originally a whale) and how the guys at Twitter came across the image.

Here’s a clip from our interview…

Our Hong Kong-based Smoothie Strategist, Hayden Faram, whips up another delicious and healthy afternoon snack for the 360 Digital Influence team.

Amid the excitement of this year’s Wimbledon tennis tournament, IBM have released their 2010 “Seer” mobile Application, built by OgilvyOne London.

IBM actually launched their first Seer Application for Wimbledon in 2009 and also brought it to this year’s Australian Open tournament, but for this  year’s Wimbledon the Application has been updated and improved to include some stunning features:

• Live video feeds from around the stadium – Allowing users to see Tennis matches, Taxi ranks, etc from anywhere inside the stadium.
• Live radio – so users can hear the commentary as they are watching the game
• Real-time augmented reality – Pointing the phone’s camera around the stadium shows the user which matches are currently playing on the various courts (and other information)
• A Twitter client – allowing you to tweet about the match you’re watching

This is an amazing application that really adds value for the spectators at the event. Check out the video of it in action:

See through walls! IBM Seer Wimbledon 2010 demo

Why Tweetup?

Some of you might have seen tweets about the Ogilvy’s APAC Digital Influence Summit lately. Ogilvy’s DI Summit is an internal event held by the Asia Pacific Regional team where all the digital experts from around the region will be attending a 3-day event in Hong Kong to exchange digital knowledge, connect and bond with other team

Although the event is not open for public, we would like to offer you a chance to meet our team, head of the global digital influence team John Bell will also be flying all the way from Washington DC! It is a very rare opportunity for you to meet all of us at once, in the offline world!

When?

Tweetup will be held this Sunday, June 27th at 7pm. Not the perfect timing for tweetup but due to the World Cup schedule, this is the only time when venues are available.

Where?

Tweetup will be held in RED Soho as usual.

Address: 2/f, Kinwick Centre, 32 Hollywood Road, Soho Central. (Right next to the escalator above hollywood road)

How to sign up?

Here

See you there!

I’ve come across a few interesting ideas this week. The first:

1. Mountains and Mona Lisa - Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which is much more applicable:

2. Monuments and masses – Samsung 3D projections>> 3D projection will grow and grow as a brand experience format. These two ideas  in tandem create quite an interesting space that Samsung is beginning to own – innovation with LED and lighting -  similar to the Crowdsourcing ideas in Liverpool Street and Trafalgar Square that T Mobile had so much success in. There are lots of examples of monumental 3D projections – one most recently by BMW in Singapore. I adore this sort of creative work, because it is the true fusion of physical and digital. It creates both a physical and digital Theatre for the Brand in which consumers co-exist and co-create. Developing these “sustained conversations and dialogues” is core to building brands and emotions between them and consumers.

I also really enjoyed Google Chrome’s browser speed test. In a world full of complications I think it is a good example of how to make an intangible USP, more tangible. Until your competitor, the Opera Browser,  responds with their own  repost the Opera’s Speed test. Both ideas are sort of traditional “advertising stories” but neither will ever pay for media on TV.

A week would not be a week without some passing mention of an iPad, so here are two explorations of the iPad on the left side of leftfiled – the first is the iPad magic show from Japan; the second a low tech adaptation to make the hi tech, better: Velcro + iPad

Also several bookmarks on data visualisations and info-graphics this week – helping creative and data minds meet, or not:
David Armano’s excellent visualisations of our communication and social world: and a few others from Hubspot’s 22 social media Diagrams: and finally a good collection from Nowsourcing .

Our colleagues at OgilvyOne in New York have launched a global search for the “World’s Greatest Sales Person”.

Lucky finalists will win a fellowship at OgilvyOne and a trip to Cannes International Advertising Festival to pitch their ideas.

For more information and to enter, checkout the Ogilvy YouTube Channel!

Thanks everyone for attending our webinars! We’ve just finished our 4th training yesterday and would like to give a quick summary of these trainings.

Facebook for Business

Link to Training

Facebook is so far the biggest social network that helps people communicate with their friends more efficiently. Facebook for Business is our first social media training of series that explains how this can channel can be used for businesses by establishing the suitable strategy.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Twitter for Business

Link to Training

Twitter has been growing rapidly, many companies started to think about jumping on to it. However, one of the key suggestions we made in the training Twitter for Business is to go through the process of “Listen, create and Engage”. The training also featured a few local companies for their great use of Twitter.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Social Media for Crisis Management

Link to Training

Social media is an open area where most conversations happen publicly, companies have no control of what people are saying online. This training will guide you on how to set up systems that can help companies deal with crisis online, it also provides you with great case studies on crisis management.

Moderator: Thomas Crampton

Speaker: Jamie Moeller, John Bell

Social Media for B2B companies

Link to Training

Many people have the misconception of how social media is only relevant to the B2C world, this training will explain how social media can benefit B2B organizations.

Moderator: Thomas Crampton

Speaker: Brian Gieson

Thanks very much to the nearly 300 people from across Asia who dialled into our webinar on “Social Media for B2B Companies”, hosted in partnership with the Wall Street Journal Asia and Citrix Online.

As promised we have uplosed the presentation deck to Slideshare and have updated to include links to a few great additional resources that you can use to help your business get started. These links include the following:

• Ogilvy On: Social Media for Crisis Management  
• Ogilvy On: Twitter for Business
• Ogilvy On: Facebook for Business
• Social Media in Asia Presentation
• APAC Statistics and Research (Asia Digital Map Blog)

Hurry! Space is limited for this 30-minute webinar and registration is required.

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
· Much, much more…

The seminar will be led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.

Join us Wednesday, 3 March at 11:00am (Hong Kong time):

http://bit.ly/aWsvrI

Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined how businesses operate. While the focus is often on Social Media strategies for reaching consumers, companies operating in the B2B space – consultancies, wholesalers and manufacturers – can sometimes benefit even more than consumer-focused companies.

Shouldn’t you learn how to leverage social media?

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
· Much, much more…

The seminar will be led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Thomas Crampton, the team’s Asia-Pacific director.

Hurry! Space is limited for this 30-minute webinar* and registration is required.

Join us Wednesday, 3 March at 11:00am (Hong Kong time)

To register go to wsj-asia.com/webinar