360DigitalInfluence

Thanks everyone for attending our webinars! We’ve just finished our 4th training yesterday and would like to give a quick summary of these trainings.

Facebook for Business

Link to Training

Facebook is so far the biggest social network that helps people communicate with their friends more efficiently. Facebook for Business is our first social media training of series that explains how this can channel can be used for businesses by establishing the suitable strategy.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Twitter for Business

Link to Training

Twitter has been growing rapidly, many companies started to think about jumping on to it. However, one of the key suggestions we made in the training Twitter for Business is to go through the process of “Listen, create and Engage”. The training also featured a few local companies for their great use of Twitter.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Social Media for Crisis Management

Link to Training

Social media is an open area where most conversations happen publicly, companies have no control of what people are saying online. This training will guide you on how to set up systems that can help companies deal with crisis online, it also provides you with great case studies on crisis management.

Moderator: Thomas Crampton

Speaker: Jamie Moeller, John Bell

Social Media for B2B companies

Link to Training

Many people have the misconception of how social media is only relevant to the B2C world, this training will explain how social media can benefit B2B organizations.

Moderator: Thomas Crampton

Speaker: Brian Gieson

Thanks very much to the nearly 300 people from across Asia who dialled into our webinar on “Social Media for B2B Companies”, hosted in partnership with the Wall Street Journal Asia and Citrix Online.

As promised we have uplosed the presentation deck to Slideshare and have updated to include links to a few great additional resources that you can use to help your business get started. These links include the following:

• Ogilvy On: Social Media for Crisis Management  
• Ogilvy On: Twitter for Business
• Ogilvy On: Facebook for Business
• Social Media in Asia Presentation
• APAC Statistics and Research (Asia Digital Map Blog)

Hurry! Space is limited for this 30-minute webinar and registration is required.

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
· Much, much more…

The seminar will be led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.

Join us Wednesday, 3 March at 11:00am (Hong Kong time):

http://bit.ly/aWsvrI

Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined how businesses operate. While the focus is often on Social Media strategies for reaching consumers, companies operating in the B2B space – consultancies, wholesalers and manufacturers – can sometimes benefit even more than consumer-focused companies.

Shouldn’t you learn how to leverage social media?

Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia.

This webinar will provide concrete examples, action plans and case studies, including:

· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
· Much, much more…

The seminar will be led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Thomas Crampton, the team’s Asia-Pacific director.

Hurry! Space is limited for this 30-minute webinar* and registration is required.

Join us Wednesday, 3 March at 11:00am (Hong Kong time)

To register go to wsj-asia.com/webinar

We are lucky to have Chris Ramsey, one of the co-founders of Radian6, here in Sydney next week and are hosting an event with him at Ogilvy House in St. Leonards. The session will be held next Thursday morning and the topic will be “The Social Web: A Guide for PR Practitioners”.

The event is being organised by Ogilvy 360 Digital Influence and In the Public Interest (Frocomm Communications). Here is some information about the session from the event flyer:

The speakers will discuss the following topics:
1. The power of listening, analysing & measuring: Chris Ramsey, Radian6 USA
2. The power of engaging: Brian Giesen, Ogilvy 360 Digital Influence
3. Q&A with audience

Date: 4th Feb 2010
Time: 7.30am-8.00am networking; 8.00-9.00am presentation
Venue: Ogilvy House, 72 Christie Street, St Leonards NSW
Price: $25 (+gst)

REGISTER HERE!

Last week Google announced it’s real time search feature, which I believe is set to forever change the way we think about and use search.

If you haven’t seen it in action yet I recommend you go to the Google home page and search for something topical like climate change.

In the results some movement should catch your eye and there they’ll be - real time search results. Take a moment to just sit back, relax and let the strangely compelling waterfall of information wash over you.

Once you wake from the dull, Google-induced trance you’ll have hopefully experienced an epiphany similar to mine:

Right at this moment people all over the world are talking about you, your business, your brand, your event, whatever it may be, and now as soon as they say it - Google will display it.

So how are we going to influence the conversation and harness the power of real time in 2010?

What do hydrants, voicemails and denial have in common?  They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online.

Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of the controversy on the Tiger Woods brand - based on analysis of online discussion about Tiger Woods both before and after the controversy.

Not surprisingly, as a result of the recent controversy the Tiger Woods brand has gone from being closely associated with video games, golf and other sports to other, well, less wholesome topics.

While the jury’s still out on how long it will take for the Tiger Woods brand to recover, one thing’s for certain - these less wholesome associations will take far longer to fade away.

Brian Giesen, Regional Director of Ogilvy 360 Digital Influence APAC, and Tim Ho, Regional Digital Strategist will be holding a “lepak” (malaysian slang: casual hang out) session in Kuala Lumpur to share their views on Social Media in Asia.

If you are in KL and would like to have some interesting conversations with our regional experts, please join them in La Bodega in Bangsar Mall at 7pm local time on Thursday 10th Dec.

Below is the address for the venue:

Please sign up here:

The Huffington Post in conjunction with Hopenhagen.org is sending one person to Copenhagen for the UN Climate Change Conference to both represent concerns of people around the world and to report back daily as a HuffPost citizen journalist.

Australian Cathie McGinn has put in her submission for the HuffPo Citizen Journalist competition, and we’re doing everything we can to support her bid to get there. So please help. Vote for Cathie, and when you’re done, get others to vote. Once you’re done with that, tweet about it. Then, once you’ve done that, share it on Facebook. And don’t forget to become a citizen of Hopenhagen! Call it bias if you will, but I think there is no one better suited for this role, than someone living in a country that is already feeling the effects of Climate Change.

Since 1950, Australia has already warmed by up to 0.7 per cent. We are seeing more heat waves, an increase in the intensity of Australian droughts and have experienced a 70 mm rise is sea levels. In Asia, crop yields are declining, and the retreat of glaciers is unprecedented. This is real. It’s happening now, and it would appear that the changes are gaining velocity with each day that we choose to do nothing.

Hopenhagen is change – and that change will be powered by all of us. Change will not happen unless the people demand it.

[Disclaimer: Ogilvy PR Worldwide Pty Ltd are a global partner for Hopenhagen.]

Next week we are hosting the third Webinar in our “Executive Guide to Social Media” series, which is a partnership with the Wall Street Journal.

The session is going to be focused on what to do when a crisis hits and we’re fortunate to be joined by John Bell, the global managing director for Ogilvy 360 Digital Influence and Jamie Moeller, who heads up our global public affairs practice.

Wednesday, December 2, 2009
2:00 PM - 3:00 PM Sydney / 11 AM to Noon Hong Kong
REGISTER HERE

Here is a quick overview of what will be covered during the Webinar:

The best time to respond to a crisis is before it happens. That is a communications fundamental. Now in age of Twitter, mobile phones, blogs and Facebook, the speed and style of our response has changed dramatically.

Brands that are used to tightly controlled messages are thrust into the back and forth of social media. Detractors are savvy with the ways of YouTube and inciting crowds. Customers and stakeholders often demand that their brands be more transparent and engaging than ever before.

This webinar will include concrete examples and action plans answering numerous questions, including:

• How can you prepare for a crisis today?
• How do you rally your Marketing and Communications team to use all of the resources of the social Web and effectively manage a crisis?
• How should you assemble a plan?
• What NOT to do in a crisis

So get your crisis questions ready and register now as space is limited and we’ve had more than 2,000 registrations for previous sessions!