KakaoTalk vs Line

Koreans say ‘KakaoTalk me’ instead ‘Text me’. This phenomenon shows how KakaoTalk is actively used by Koreans. KakaoTalk has over reached a billion daily messages! The number of messages delivered on KakaoTalk is exponentially increased over the past year. The number of message amount sent over KakaoTalk per minute is equivalent to the number of Google search created and the number of stories created on Newsfeed of Facebook each minute. Read More 

While KakaoTalk is dominating Korea, Line is rapidly conquering foreign countries. Line currently retains a large number of users in Europe which became its driving force of the growth. Moreover, Line reported on January 27^th that the number of users is increased by 5 million within a month after it reached 10 million downloads. Read More

카카오톡, 하루 메시지 전송 10억건 돌파 vs. 네이버 `라인` 카카오톡 아성 깰 수 있을까

요즘은 ‘문자해’라는 말 대신 ‘카톡해’라는 말을 한다고 하죠. 카카오톡의 위력이 정말 대단한데요. 최근 하루 메시지 전송 건수가 무려 10억건을 돌파했다고 합니다.

카카오톡이 국내에서 입지를 굳건히 하고 있을 때, NHN의 모바일 메신저 ‘라인’은 해외 사용자 증가로 급성장하면서 국내 1위 업체 카카오톡의 아성을 넘보고 있습니다.

NHN은 라인이 유럽 등 해외 사용자수의 급증으로 지난해 12월25일 1000만 다운로드를 돌파한지 한 달 만에 사용자 수가 500만명이나 늘었다고 27일 밝혔습니다.

Social Trend – Social TV, Social Game, LB Social Shopping

What’s hot trend in social media? Let’s look into latest news in social TV, social game, and LB social shopping.

1.     ‘Watch, Talk, and Share’ through Social TV

The idea of ‘TV+SNS = Social TV’ is catching users’ eyes and rising as a hot trend in social media. KTH launched ‘TV Talkers’ which allows sharing audiences’ opinions on the same program they are watching through smartphones. Also it allows app users to recommend TV programs each other to make their opinions are reflected on the program ratings. Read More

 2.     Naver, intensifying its business on social game by providing ‘App player’

Naver has launched an ‘App player’ which integrates the management system for social games. This benefits users to play with their friends more easily because it does not require the boding on Naver blog or Me2day between the players. Read More

 3.     NHN, launching a LB social shopping

NHN has announced that they are planning to launch a social shopping business with location based system in the first year of 2012. Currently many social commerce sites provide LB coupons to users. It is expected that NHN’s new business would go into a battle against social commerce sites. Read More

소셜 트렌드 – 소셜 티비, 소셜 게임, 그리고 위치기반 소셜 쇼핑

요즘 각광받고 있는 소셜 트렌드인 소셜 티비, 소셜 게임 그리고 위치기반 소셜 쇼핑에 대해 알아봅시다. .

1.    ″보고 말하고 평한다″…2012년 소셜TV 앱이 뜬다

종편 출범으로 지상파와 케이블TV 등의 시청률 경쟁이 더욱 거세진 가운데, TV와 SNS가 접목된 앱들이 주목을 받고 있습니다. 그 중 KTH가 최초로 선보인 ‘TV 토커스’는 같은 채널을 보고 있는 시청자들이 스마트폰을 통해 의견을 제시하고 추천글을 올리며 소통하는 앱인데요. 이전의 TV 앱이 방송을 볼 수 있게 하는데 그쳤다면 TV 토커스는 SNS를 통해 시청자들이 직접 시청률 집계에 자신들의 의사를 반영할 수 있다고 합니다.

2.    네이버 `소셜 게임` 강화…소셜 앱 통합관리 서비스

네이버가 소셜 게임을 통합 관리할 수 있는 앱 플레이어 서비스를 소셜 앱스에 추가하였는데요. 블로그나 미투데이를 통해 친구를 맺지 않더라도 친구 초대를 통해 쉽게 게임을 즐길 수 있다는 장점이 있다고 합니다.

3.    NHN, `위치기반 소셜쇼핑` 사업 나선다

NHN이 이르면 상반기 위치기반 서비스를 이용한 소셜쇼핑 사업을 전개할 전망이라고 합니다. 현재 소셜커머스 업체들이 위치기반 쿠폰 서비스를 이미 제공하고 있어 NHN의 새로운 사업은 소셜커머스 업체들과 경쟁하게 될 것으로 보입니다.

Daum provides a real time Twitter people rankings

Daum Communications provided a real time Twitter people rankings. This ranking is based on the frequency of mentions people talked on Twitter. Now, about 5.4 million Korean Twitter users are allowed to check who is the man of the moment. Read More

 다음, ‘실시간 트위터 인물 검색‘ 서비스 시작

다음커뮤니케이션이 트위터에서 많이 회자되는 인물의 순위를 실시간으로 확인할 수 있도록 ‘실시간 트위터 인물 검색’ 서비스를 시작합니다. 트위터 이용자들은 544만명의 회원들 중 누가 화제가 되고 있는지 실시간으로 확인이 가능해졌네요.

Trust SNS? Yes (43%) vs No (40%)

It is reported that 43% of the participants answered they would trust information on SNS whereas other 40% says ‘No’ to the question. Nonetheless, it is interesting the portion of young answerers have tendency to trust more SNS than baby boomers. In the age of 19 to 29, the portion of positive answers on the question was 47.7% which was 10% higher than the negative answers. This phenomenon was similarly showed in the age of 30s. In contrast, the negative answers on the question in the age of 50s and 60s were 10% higher than the positive answers. Read More

“SNS 신뢰한다” 43% vs. “안한다” 40%

TV와 소셜미디어의 결합을 통해 소비자의 시청 행태도 변화하고 있습니다. 최근 한 조사에 따르면, 한국 소비자의 55%는 외출시 모바일 기기를 통해 TV를 시청하며, 그 중 71%는 스마트폰으로 TV를 시청한다고 합니다. 이는 16개의 조사 대상국 가운데 가장 높은 비율입니다. 또한 응답자 중 76%가 ‘소셜TV’를 시청하면서 소셜 플랫폼을 통해 비슷한 관심사를 가진 다른 시청자들과 의견을 교환하는 것으로 나타났습니다.

www.facebook.com/OgilvyPRSeoul

So, what happened at Facebook Studio Live? Hundreds of agency heads, clients and industry professionals gathered together on a rainy Wednesday afternoon at the trendy space at Carriageworks in Eveleigh. There has always been a cloud of mystery and secrecy that surrounds the Facebook brand, which was evident upon arrival. Small Facebook branded moleskins were handed out and guests not knowing what to expect were ushered into dark auditorium with microkitchens on either side of the room that included unlimited refreshments and snacks, we later learned a staple feature of every Facebook office. The crowd got to hear from superb speakers about the Facebook hacker culture, the evolution of Facebook over the past decade, creative solutions for advertising, and the deepest level of Facebook insights and metrics available to brands with additional ad spend (of course.) My top four key takeaways I took from the day are summarised below:

1) The most successful social campaigns have impact through ALL of the following: connections, engagement, influence, and integration. The best social marketers in the world don’t create campaigns that just have the BIG idea any more, they create social programs that scale in all four categories. How do you do this? It all starts with the standard creative brief and asking two key questions a) What is the key engagement insight? b) What is the social insight?

2) Don’t underestimate the power of the conversation calendar. More and more marketers are fighting for the same short-attention span on Facebook. So, what does this mean for brand pages? Facebook is about creating authentic relationships and creating a community management strategy and conversation calendar that demonstrates the following:

• Understand what motivates social behavior
• Have a clear purpose and authentic voice
• Create many meaningful and light-weight experiences
• Posting is like a dinner party, be a brilliant conversationalist
• Creative is both an art and a science

3) Facebook Studio online offers a fantastic wealth of global information and resources available to all marketers, brands, and agencies. The site aims to celebrate the great work of agencies and marketers and inspire others, while sharing resources to help strengthen existing Facebook campaigns. Take for example the Flair Fashion Tag campaign. This highly innovative and creative Facebook app developed by Belgian agency Duval Guillaume Modem allowed people to easily tag pieces of clothing in photos and share them with friends. All “fashion tags” were then displayed on the Flair Facebook Page and the top submissions were also featured in a magazine, a nice integration between Flair’s offline and online presence. This campaign was one of the first ever to be featured on the site and even earned a Media Lion at Cannes last year.

4) The possibilities for brands on Facebook are boundless. Facebook allows brands to connect with consumers in a digital world with the same authenticity as the real world. According to Mark D’Arcy, Director of Creative Solutions at Facebook, successful Facebook campaigns for brands focus on utility, relevance, caring/sharing, and light-weight design, rather than disruption. If used smartly and strategically, a Facebook brand page is one of the most amazing devices for storytelling and understanding consumer insights.

There are just a few of the takeaways I took away from Sydney’s first ever Facebook Studio Live. I will be sharing more content and key learnings over the next few weeks!

It’s also worth noting that Japan has added 500,000 users and Korea 347,000 users in the past month – Japan has the highest growth rate (8.01%) of the top 25 countries – so we also expect to see the social media landscape changing rapidly in both these markets in 2012.

Facebook Asia – January 2012 (as quoted from Socialbakers.com).

]]> http://www.asiadigitalmap.com/2012/01/india-now-worlds-second-largest-facebook-country/feed/ 1 http://www.asiadigitalmap.com/2012/01/the-best-things-in-life-are-free/ http://www.asiadigitalmap.com/2012/01/the-best-things-in-life-are-free/#comments Wed, 11 Jan 2012 06:42:01 +0000 Lucie Snape http://www.asiadigitalmap.com/?p=5268 The best things in life are free, especially when it’s WiFi.

I’ve just come back from six glorious weeks tripping around South America. I learned a few things whilst I was there, including:

1. The coffee is terrible
2. You must always carry your own stash of toilet paper and hand sanitiser with you
3. A standard shot in South America  is equal to five standard shots back home so perhaps that third Caipirinha is not a good idea
4. Turns out guinea pigs are not pets, they’re food, and apparently very tasty (I cannot confirm this)
5. There is free WiFi everywhere and I mean everywhere.

As soon as I landed back home my nostrils flared, seeking out the smell of Campos Coffee (the best in my humble opinion), and my fingers tapped away excitedly looking for the free WiFi connection, needless to say, you don’t know what you’ve got until it’s gone.

I was spoiled in South America, cafes, bars, restaurants, airports, retail stores, department stores, hotels, lifts…everywhere had WiFi and I was “loving it sick” (that’s what all the Gen-Y’ers say).

Since being home, I have found the free WiFi severely lacking. I have found connections which suck you in with the absence of a padlock, only to be disappointed when a login screen appears prompting your credit card details.

C’mon Aussie, c’mon, really?  Why are we so behind the rest of the world? We are the most Facebook addicted country in the world, we create and consume rich content via social channels all. day. long. We look to our peers and those who have gone before us for tips and recommendations on where to go, what to do, what to eat, what to buy – everything!

Why don’t Aussie businesses get with the program and become the enabler, allowing consumers to tell your stories for you in real time and if Kelis’ milkshakes can bring more boys to her yard, I dare say say free WiFi could bring more customers to your tills.

Here’s three reasons I think free WiFi is the nuts:

-          Content creation and sharing

Locals, travellers, drifters,  whoever, all creating and sharing content on the spot in your location about their experiences with you, your products, your brand. If you have a good offering then imagine the possibilities.

Whilst I was on the trot  I uploaded photos of food, wine, experiences and special moments, all tagged with the location of the bar, cafes, restaurant and shoe shop -  you name it. I had likes, comments, shares, people vowing to book their next holiday to South America, all because of my content.

Checking in at Barzin in Rio De Janiero

Champers at La Cabana in Buenos Aires

-          Entertainment value

This is particularly useful for women who drag their partners shopping. One day,  I subjected my hubby to nine hours of shopping with only two toilet breaks and lunch on the run. The only reason, and I mean the ONLY reason, he was still talking to me at the end of the day was because in every single shop he could sit down and surf the net whilst I surfed the clothes racks.

Most importantly, he was also able to add value to my experience by checking  the conversion rate in real time, searching for other stores nearby who might have a better sale price and planning the quickest route to the next shopping precinct.

Putting my purchasing out to vote in real time. Facebook says - yes! Hawt!

Messages of support came flooding in...

-          Information on the go

Everything  at your fingertips  – real time recommendations on bars and restaurants, shopping gems hidden away in the back streets, tips and tricks from other travellers,  where to go, what to see, how to get there! We consumed this information via free WiFi and it helped shape each day making our experiences spontaneous, rich and exciting!

These are just some of the reasons I was very grateful for the free WiFi everywhere, it encouraged me to check in, take pictures and share, post status updates, tweet, comment about all the wonderful places we went to and the experiences we had. It kept my husband occupied whilst I spent his money. It kept me entertained whilst waiting for delayed flights and it kept us connected locally and globally, taking everyone with us on our amazing travels.

Sharing a Pisco Sour and the view from Rio Serrano Hotel in Patagonia, with all my social networks.

All my Facebook friends and Twitter followers came to Tango Porteno with us!

Now imagine if Aussie businesses offered this service to those to tourists who don’t have a local connection;  to students who are too skint for a decent data plan; to those looking for a trendy café for business meetings; to shopping addicts who need the support of an unwilling stylist?

How much content would be created and shared about you and your brand? How many real time recommendations would be generated?  How much more information would hit the airwaves? How much more money would this bring your business?

How many more questions can I ask in this post?

Just one,  what’s it worth to you?  Food for thought…

#winning

This a map of all the places in Sydney offering free WiFi, I cannot confirm whether or not it is reliable.

So, we asked ourselves the question whether a conversation about social media would be possible without mentioning Facebook, Twitter or Weibo. As we have shown in our training on Friday, November 25, here in Hong Kong, the answer is most definitely ‘yes’. In the past 12 or so months we witnessed the emergence of a whole battalion of new social media platforms that are set to further drive the revolution that Facebook and Co once unleashed. Names like Tumblr, Instagram, Foodspotting and Foursquare (granted, this one isn’t exactly a newcomer anymore, but still emerging) will certainly play an increasingly important role in our world of social media marketing communications. A quick look at the stats is quite telling:

This past August, Techcrunch reported that Instagram had already seen the upload of 150 M pictures since its inception in 2010 – that’s 150 M pictures in about nine months. Remember Flickr? It took them two years to hit 100 M pictures on their platform. And don’t forget that Instagram is still only available on iOS.

Tumblr’s case is similar. Quantcast data shows that Tumblr is now seeing as many views in a day as they were in a month about 2.5 years ago. 250 M pageviews in all of July 2009 and again on May 16, 2011.

The significant influence of these platforms isn’t restricted to the numbers, however. They are also changing the rules of the marketing game.

When Web 2.0 and social media first entered the common parlance of marketing folk, they were heralded as a revolutionary shift of power from brands to consumers. Now, however, more often than not we see brands broadcasting the same old messages in the same old way, just on new platforms. But surely, some (and actually more and more) are getting it right. So, we can all be confident that this new vigor instilled into the social media revolution by these emerging platforms will help a couple of more brands to lift their marketing communications efforts onto a new level. A great case in point is Burberry. What this brand does on Instagram is a glimpse at what the future of our industry might look like. Burberry has freed itself from the shackles of the ‘campaign’ and is exercising true consumer engagement on a long term basis. This is what social media is all about. The shift from the brand to the consumer meant that brands were to become more accessible, less distant and more human. But who wants to interact with someone on a campaign-basis every 3 or so months? Consumers want to interact with their brands whenever THEY want to, on their terms. In Burberry’s case, they now can. Updating information almost in real-time, the British luxury fashion house gives users the chance to get a glimpse behind the polished scenes. And not just virtually. Geo-tagging even gives diehard fans the chance to check the places of action out personally. ­

Yes, users can certainly interact with brands on their Facebook pages. But in many cases, we witness too much distance between a brand and its fans. If only very carefully crafted posts are allowed to make it onto the main page, it’s obvious that the brand is still not comfortable with letting go of its control. What Burberry is able to convey on Instagam is a genuine feeling of mutual affection between brand and consumer. It’s less polished, and because of that, more human. And that’s what marketing communications should be based on in the end: human communication.

This was the motivation behind our latest Wall Street Journal webinar in which Thomas Crampton,  Ogilvy & Mather’s Asia-Pacific lead for  Social Media, together with Erik Johnson, Facebook’s Vice President for Asia-Pacific, discussed Facebook and its implications for businesses in Asia.  Highly interactive in nature, this webinar was yet another successful session of the social media training series by Ogilvy & Mather, the Wall Street Journal Asia and Citrix that takes a hard-nosed look at the real meaning for business of recent trends in social media in Asia.

Ogilvy On: Facebook in Asia

Sundew, dynamic social Q&A service that is based on your trusted friend network Now, you can ask questions through your mobile app and get answers right away. SK Planet, a new platform subsidiary of Korea’s top mobile carrier, launched a mobile Q&A application ‘Sundew’. It provides honest, reliable answers, fast from your friends who really know you. It helps you get the answers in real time from trusted sources. Users can ask, forward, or answer questions anywhere in the world with their mobile. ’Sundew’ is similar to ‘Intelligence’ of Naver and ‘Wikipedia’ that it constructs database on questions and answers. However, it is optimized for mobile environment.

Now you might wonder why the app is named as ‘sundew’. Sundew is an insect eating plant which is the same as a venus flytrap. Likewise once a question is posted on Sundew, it cannot be removed from Sundew friends network until gets answered. Read more

SK플래닛, 내달 ‘모바일 소셜 Q&A’ 앱 출시 이제 모바일을 통해 자신이 궁금한 것을 묻고 답하는 ‘모바일 소셜 Q&A’을 즐길 수 있습니다. 모바일을 통해 전 세계인을 대상으로 질문과 답변을 할 수 있다는 데서 기존의 ‘지식인’과는 차별화를 할 것으로 보입니다.

Mobile territory war begins with social games The Korean graphic technology is going in advance. Now it is possible to embody high resolution graphic games on social platforms. Thus existing games are moving their platforms to social. One of the successful case was ‘ Rule the Sky’ which has more than 200,000 daily users. ’Rule the sky’ contains high resolution graphic features which attract users. In addition, subject matters to the social games are changing. For instance, first-person shooter(FPS) games or role playing games (RPG) are now implemented on social platforms. ‘Uberstrike’ from CrazyFish was implemented in 3D as the first domestic social game on Cyworld app store.  Read more

SK컴즈 등 소셜게임 강화…모바일 영토 전쟁 시작됐다 웹에서 고품질의 그래픽을 처리하는 기술이 발전하면서 RPG, FPS등의 고용량 그래픽 게임들이 소셜 플랫폼에서도 가능해졌습니다. 따라서 게임 소재도 대작들로 다변화되고 있습니다. 이에 국내에서 웹 기반 소셜게임 플랫폼 싸이월드 앱스토어를 가장 먼저 구축한 SK커뮤니케이 션즈도 모바일 게임 강화에 나섰다고 합니다.

LG U+ launched fashion SNS ‘Cosmostyle’ LG U+ launched a fashion SNS ‘Cosmostyle’ collaborating with the first fashion magazine, Cosmopolitan. Users of Cosmostyle can share their fashion style as well as they can see the realtime fashion trend. It is also linked to facebook and twitter so that users can share the pictures they like on other SNS. It is now free to download at App store, Android market and T-store. Read more

LG유플러스, 패션전문 SNS ‘코스모스타일’ 출시 LG유플러스가 패션 잡지 ‘코스모폴리탄’과 함께 패션 전문 소셜네트워킹서비스(SNS)인 ‘코스모스타일’을 출시한다고 하네요. 앞으로 자신만의 패션 스타일에 대해 친구들과 더욱더 빠르게 공유할수 있겠네요~!

Intensive investment on mobile, cloud, and social is expected next year It is predicted that Korean corporations would intensively invest their budget into IT field. The investment amount is estimated as 50 billion dollars and the most of the budget would be spent on Cloud computing, mobile and SNS. According to Gartner, information technology research and advisory company, services and items related to IT would increase its sales by 8% in Asia Pacific countries in 2012.  Read more

“내년 국내기업 IT지출 50조원 전망”…모바일·클라우드·소셜 투자 집중 내년에 국내 기업이 정보기술(IT)에 투자할 금액은 약 50조원에 이를 것으로 전망됩니다. 또한 투자 대부분은 클라우드 컴퓨팅과 모바일, 소셜네트워크서비스(SNS) 등에 집중될 것으로 예상됩니다. 시장조사기관인 가트너는 아태지역 2012년 엔터프라이즈 IT 관련 제품 및 서비스 지출이 전년 대비 8% 증가할 것이라고 전망했습니다.

www.facebook.com/OgilvyPRSeoul

Highlights:

1. “Important Metrics”

a) Total Likes: self-explanatory – the total number of likes on the page
b) Friends of Fans: Facebook now shows you the total reach of your page when someone “Likes” it i.e. the cumulative number of friends of all your fans put togetger
c) People Talking About This: the number of unique people who have created content about your page on Facebook in the past week
d) Weekly Total Reach: the number of people who have seen all content about your page (from you + others) shared on Facebook, calculated by aggregating all the “friends” each shared post has reached.

What this means: We now have the “total reach” of your content – down to how far your initial content was seen, then got shared; the more content is viewed, the more awareness is spread, and thus the higher the chance of them clicking through to your page.

2. Overview of Activity

Facebook has upgraded their graph to show you how “individual posts influence the number of people talking about you, as well as the impact it has on the overall reach”. The size of each circle (at the bottom) shows you how much you published on that day, and also shows you the corresponding data of “people talking about this” and your “Weekly total reach”.

Why we should care:  This data will inform our conversation calendars and content strategy. HubSpot’s graph above shows you that the number of times they’ve posted does not correlate with total shares or reach. Other brand pages may reveal other nuggets of insight – great for monthly reporting.

3. Understanding Your Posts

Facebook now reveals the:

a) Total reach for each individual post
b) The number of users engaged on that same post
c) The number of people talking about that post
d) The virality of that post

And we care because: It’s important to note that with the specific data at post-level, it’s easier than ever to note the kinds of content your fans actually want (whether in terms of content or media type). This can then inform other tactics like competitions, givewaways, content-curation and fan engagement.

4. Your Audience

Previously, Facebook allowed you to see the demographic information of the people who have liked your page. You can know also see the same information for ALL the people your content has reached (via fan sharing), and also the people who are talking about it. The data is still represented in the same easy-to-read way.

We want to know this so: we can tailor content, offers and information to the people who are most engaged with the page, as well as those who are earlier along in the “Like” funnel. Why? Because it allows us to see what our real and potential fans want, so you can target new customers/fans for better conversion rates.

And that’s the quick and easy breakdown. Hope it helps – what has your experience been with the updated Facebook insights?

[Image from carrotblog]

RSVP via a Facebook Event

Announcements on Facebook and Twitter aside, I created a Facebook Event to invite my guests. With a simple message and a few clicks, I reached out to almost all my friends on FB. That saved me tonnes of time when it comes to finalizing the number of attendees and finding out if my guests were bringing their +1s or not. When planning a wedding, especially when the date draws closer, time is a luxury piece and you don’t get to waste much. So this alone saved me much time.

A mini teaser for the wedding via a Wedding Teaser Photo Album

We took some beautiful wedding portraits to be shown during the wedding. If you knew about it and remember, the photography session caused me to miss the Social Media Summit in HK earlier this year! Aaarrrrgggghhhhh!

Anyway, to create anticipation and excitement a few days before the wedding, we released a few of these pictures on Facebook. It was fun, friends were glued on and excited to view the next picture to be uploaded.

A video to tell our little story

They say a picture is stronger than a thousand words, while I disagree SEO wise, we took it one step further and hired a videographer to make us a video instead, and we loved it. The attendees found it entertaining and we get to keep our sweet sweet memories foerever (unless the video file somehow got lost or corrupted, I hope not!). We then uploaded the video on YouTube for all those who missed it and those who would like to see it again, my wife and I especially.

(The video is the one at the top by the way)

IT ALL REALLY STARTED WITH FACEBOOK

So there you have it, 3 ways I’ve used social media for my wedding. If I can only quote ONE SINGLE example on using social media for a wedding, how about this….. I met my wife on Facebook, how’s that for a social media case study!

Hope you’ve enjoyed this. Have you got similar stories to share? How have you used social media for your wedding? Looking forward to hearing your stories, cheers!

NHN, stepping forward hoping to make the second legendary story with social network and mobile!

NHN is one of the most famous internet service firms in Korea. The company has overtaken the market for Korean internet at early stage and now tries to step forward with social network and mobile.

Wondering how? Here are NHN’s strategies:

Firstly, NHN carried out the huge change into its Naver App which had only focused on mobile search. NHN updated its mobile searching features by adding four different versions of mobile home – Naver Home, Naver Me, Naver Search, and Naver Shortcuts. Moreover, it strengthened the widgets for Android smartphone users. In addition, NHN plans to expand its expertise in online games.

It is looking forward to seeing whether NHN would continue its overwhelming position into mobile web as well. Read more

NHN, 소셜네트워크·모바일로 제2 성공 신화 만든다

그동안 특화된 모바일 검색에 초점을 맞췄던 네이버앱이 지난 달 대대적인 업데이트를 단행한 바 있습니다. NHN은 이제 인터넷 업계의 화두인 소셜네트워크와 모바일을 중심으로 또 한번의 성공에 도전하고 있습니다. 이를 위해 소셜네트워크 검색 서비스를 실시하는 한편 온라인게임 분야도 지속 육성할 방침이라고 합니다.

Facebook has been ranked No.1 with its No. of visitors, out ranking Cyworld

Cyworld, a local social networking service, led the market for the past decade in Korea. However, it is now threatened by Facebook. The number of monthly visitors to the site was beaten by Facebook in August. 15.9 million visited Cyworld Mini Hompy as of August and this number represents a substantial fall from the previous monthly average of 18 million. Visitors to Facebook, meanwhile, amounted to 16.3 million in August.

Not too sadly, Cyworld is still dominant among young users. Middle-aged users, however, tend to prefer Facebook.

Cyworld, which led the local SNS market during the past 10 years, is falling while Facebook is growing steeply. It is exciting to watch how the SNS market will change in the future. Read more

페이스북 방문자, 마침내 싸이월드 미니홈피 역전

올해 월평균 1800만명의방문자 수를 유지하던 싸이월드 미니홈피의 방문자 수가 6월부터 감소하기 시작했습니다. 8월에는 1593만명으로 줄어들 때, 페이스북 방문자 수는 점차 늘어나 1633만명을 기록하며 싸이월드 미니홈피를 앞질렀습니다. 이에 대해 30대 이상 연령층이 페이스북에서 활발하게 활동하면서 전체 방문자 수를 끌어올린 것이라는 분석이 나오고 있습니다.

Do you know KakaoTalk?

It’s the one of coolest mobile phone application in Korea. It’s not exaggerating to say every single smartphone users have Kakaotalk installed on their mobiles.

According to Nielsen KoreanClick, a web analytics and media consulting firm, 90% of smartphone users use KakaoTalk! Among the smartphone users, 99.5% spend daily average of 37.8 minutes in purpose of communications. This figure is considered to be 30% of total time consumed on App.

Followed by KakaoTalk, Google, Facebook and Youtube showed intensive frequency of use.

Here is the happy news for KakaoTalk users. KakaoTalk has worked on a project, ‘The fastest ox project’, to make an improvement with its speed. This project worked on the lighter packet size, push system optimization, and improvement of back-end system. After the project is being completed, KakaoTalk is expecting to provide the service with 20 times faster transfer rate in speed. Wouldn’t it be fabulous to experience the fastest ox carrying the text message? Read more 1  Read more 2

스마트폰 사용자 10중 9명, 카카오톡 쓴다 & 카카오톡, 속도 최고 20배 빨라진다

하루 평균 몇 분동안 스마트폰으로 친구들과 연락하시나요? 국내 웹 분석업체 닐슨코리안클릭에 따르면 스마트폰 이용자 중 99.5%가 커뮤니케이션 목적으로 하루 평균 37.8분(전체 앱 이용시간의 30%에 해당)을 이용하는 것으로 나타났다고 합니다. 모바일 웹에서는 구글, 페이스북, 유투브 등이 높은 이용도를 보였다고 하네요. 또한, 카카오는 ‘겁나 빠른 황소 프로젝트’라는 속도 개선 프로젝트를 진행해왔는데요. 패킷 사이즈 경량화, 푸시 시스템 구조 최적화, 백엔드 시스템 성능 개선을 골자로 하여 향후 메세지 전송 속도를 20배 높일 수 있도록 할 예정이라고 합니다.

Social Metrics, the realtime social media analysis service, released from Daumsoft

Do you want to know the realtime trend of public opinions? Here is the tool developed from that ideology. Daum’s data mining service, Social Metrics, is the one. It provides the solution suitable to its proposed conditions and situations. Using the tool, Daumsoft launched the site called ‘Wine Offer’. Read more

다음소프트, 대용량 소셜미디어 분석 실시간 서비스

다음의 데이터마이닝 서비스, 소셜메트릭스(htttp://www.socialmetrics.co.kr)를 소개합니다. 검색과는 다르게 제시되는 조건과 상황에 따라 그에 맞는 제안을 내놓는 데이터마이닝을 통해,다음소프트는 최근 ‘와인오퍼’라는 사이트를 만들기도 했다고 하네요.

Searching engine is evolving!

SK Communications has launched a customized social searching engine system. This system is based on Nate and Cyworld’s network; however, it expanded its searching area into blogs and c-log. This searching tool allows browsing into messages, emails, and even Nate chatting conversations. This fact makes me to expand my thought: One day, wouldn’t it be possible to browse into my thoughts with searching tool? Read more

SK컴즈 ‘이용자 맞춤형 소셜검색‘ 구축

SK컴즈가 네이트와 싸이월드인맥을 기반으로 한 이용자 맞춤형 소셜검색 시스템을 완성했다고 합니다. SK컴즈는 지난 7월 일촌 미니홈피 검색을 시작으로 소셜검색 구축에 나서, 지난달에는 블로그와 c로그 검색을 추가했고, 최근에는 쪽지·이메일·네이트온 대화 내용까지 검색하는 기능을 적용했다고 하네요.

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