KakaoTalk vs Line

Koreans say ‘KakaoTalk me’ instead ‘Text me’. This phenomenon shows how KakaoTalk is actively used by Koreans. KakaoTalk has over reached a billion daily messages! The number of messages delivered on KakaoTalk is exponentially increased over the past year. The number of message amount sent over KakaoTalk per minute is equivalent to the number of Google search created and the number of stories created on Newsfeed of Facebook each minute. Read More 

While KakaoTalk is dominating Korea, Line is rapidly conquering foreign countries. Line currently retains a large number of users in Europe which became its driving force of the growth. Moreover, Line reported on January 27^th that the number of users is increased by 5 million within a month after it reached 10 million downloads. Read More

카카오톡, 하루 메시지 전송 10억건 돌파 vs. 네이버 `라인` 카카오톡 아성 깰 수 있을까

요즘은 ‘문자해’라는 말 대신 ‘카톡해’라는 말을 한다고 하죠. 카카오톡의 위력이 정말 대단한데요. 최근 하루 메시지 전송 건수가 무려 10억건을 돌파했다고 합니다.

카카오톡이 국내에서 입지를 굳건히 하고 있을 때, NHN의 모바일 메신저 ‘라인’은 해외 사용자 증가로 급성장하면서 국내 1위 업체 카카오톡의 아성을 넘보고 있습니다.

NHN은 라인이 유럽 등 해외 사용자수의 급증으로 지난해 12월25일 1000만 다운로드를 돌파한지 한 달 만에 사용자 수가 500만명이나 늘었다고 27일 밝혔습니다.

Social Trend – Social TV, Social Game, LB Social Shopping

What’s hot trend in social media? Let’s look into latest news in social TV, social game, and LB social shopping.

1.     ‘Watch, Talk, and Share’ through Social TV

The idea of ‘TV+SNS = Social TV’ is catching users’ eyes and rising as a hot trend in social media. KTH launched ‘TV Talkers’ which allows sharing audiences’ opinions on the same program they are watching through smartphones. Also it allows app users to recommend TV programs each other to make their opinions are reflected on the program ratings. Read More

 2.     Naver, intensifying its business on social game by providing ‘App player’

Naver has launched an ‘App player’ which integrates the management system for social games. This benefits users to play with their friends more easily because it does not require the boding on Naver blog or Me2day between the players. Read More

 3.     NHN, launching a LB social shopping

NHN has announced that they are planning to launch a social shopping business with location based system in the first year of 2012. Currently many social commerce sites provide LB coupons to users. It is expected that NHN’s new business would go into a battle against social commerce sites. Read More

소셜 트렌드 – 소셜 티비, 소셜 게임, 그리고 위치기반 소셜 쇼핑

요즘 각광받고 있는 소셜 트렌드인 소셜 티비, 소셜 게임 그리고 위치기반 소셜 쇼핑에 대해 알아봅시다. .

1.    ″보고 말하고 평한다″…2012년 소셜TV 앱이 뜬다

종편 출범으로 지상파와 케이블TV 등의 시청률 경쟁이 더욱 거세진 가운데, TV와 SNS가 접목된 앱들이 주목을 받고 있습니다. 그 중 KTH가 최초로 선보인 ‘TV 토커스’는 같은 채널을 보고 있는 시청자들이 스마트폰을 통해 의견을 제시하고 추천글을 올리며 소통하는 앱인데요. 이전의 TV 앱이 방송을 볼 수 있게 하는데 그쳤다면 TV 토커스는 SNS를 통해 시청자들이 직접 시청률 집계에 자신들의 의사를 반영할 수 있다고 합니다.

2.    네이버 `소셜 게임` 강화…소셜 앱 통합관리 서비스

네이버가 소셜 게임을 통합 관리할 수 있는 앱 플레이어 서비스를 소셜 앱스에 추가하였는데요. 블로그나 미투데이를 통해 친구를 맺지 않더라도 친구 초대를 통해 쉽게 게임을 즐길 수 있다는 장점이 있다고 합니다.

3.    NHN, `위치기반 소셜쇼핑` 사업 나선다

NHN이 이르면 상반기 위치기반 서비스를 이용한 소셜쇼핑 사업을 전개할 전망이라고 합니다. 현재 소셜커머스 업체들이 위치기반 쿠폰 서비스를 이미 제공하고 있어 NHN의 새로운 사업은 소셜커머스 업체들과 경쟁하게 될 것으로 보입니다.

Daum provides a real time Twitter people rankings

Daum Communications provided a real time Twitter people rankings. This ranking is based on the frequency of mentions people talked on Twitter. Now, about 5.4 million Korean Twitter users are allowed to check who is the man of the moment. Read More

 다음, ‘실시간 트위터 인물 검색‘ 서비스 시작

다음커뮤니케이션이 트위터에서 많이 회자되는 인물의 순위를 실시간으로 확인할 수 있도록 ‘실시간 트위터 인물 검색’ 서비스를 시작합니다. 트위터 이용자들은 544만명의 회원들 중 누가 화제가 되고 있는지 실시간으로 확인이 가능해졌네요.

Trust SNS? Yes (43%) vs No (40%)

It is reported that 43% of the participants answered they would trust information on SNS whereas other 40% says ‘No’ to the question. Nonetheless, it is interesting the portion of young answerers have tendency to trust more SNS than baby boomers. In the age of 19 to 29, the portion of positive answers on the question was 47.7% which was 10% higher than the negative answers. This phenomenon was similarly showed in the age of 30s. In contrast, the negative answers on the question in the age of 50s and 60s were 10% higher than the positive answers. Read More

“SNS 신뢰한다” 43% vs. “안한다” 40%

TV와 소셜미디어의 결합을 통해 소비자의 시청 행태도 변화하고 있습니다. 최근 한 조사에 따르면, 한국 소비자의 55%는 외출시 모바일 기기를 통해 TV를 시청하며, 그 중 71%는 스마트폰으로 TV를 시청한다고 합니다. 이는 16개의 조사 대상국 가운데 가장 높은 비율입니다. 또한 응답자 중 76%가 ‘소셜TV’를 시청하면서 소셜 플랫폼을 통해 비슷한 관심사를 가진 다른 시청자들과 의견을 교환하는 것으로 나타났습니다.

www.facebook.com/OgilvyPRSeoul

Since then new social media platforms have become relevant, either side of the Great Firewall, and so we have reworked the infographic to reflect some of the changes.

[Click the graphic to view a larger, clearer version]

Some of the more interesting changes:

The merging of SNS and Microblogging categories: The line has always been blurred between Chinese SNS and microblogs, but with recent changes made to Sina and Tencent weibos that make them as much like Facebook as they are like Twitter, as well as the increasingly “Facebook-like” role in society of these platforms, I felt we had to reflect this in our infographic.

The addition of Purchase Sharing: Only a very rough equivalent to Buyosphere, platforms like Meilishuo and Mogujie allow people to share photos of what they have bought or might buy and allow easy links to shopping sites. These are growing quickly in popularity, especially among young women, and are an important force in branding that I believe marketers must do more to take advantage of.

The addition of Light-blogging: A number of Tumblr clones, such as DianDian and Sina’s Qing, have become popular in China among those that want a change from the “noisy” nature of Weibo.

The addition of Online Dating: You don’t get much more social than China’s dating websites, which are exploring various revenue models and have even gone ahead with some high-profile stock-market listings.

Of course, making graphics like this is far from being an exact science. Much of the changes we made are debatable, in many cases the Chinese equivalents have different features to their equivalents, and there are inevitable difficulties relating to category crossovers. We welcome any suggestions in the comments!

Infographics have gained a lot of popularity especially the last couple of years. This may be related to the increased emphasis on improved user interfaces. With technology such as smartphones becoming more and more user friendly, in the same line information has to be made more attractive and easy to understand as well. Words are getting less popular, while our brains are getting more accustomed to visualised content.

Despite the fact they’re still widely used, marketers are wondering what the future may hold for them. To prevent boredom we have to keep them challenging and entertaining. New technologies will help us putting them in a new jacket, and keep them exciting without losing its informative value.

Ross Crooks has written a wonderful blog post about current and new infographics, and their evolution from static graphics to dynamic ones. Furthermore he gives his view on the next in infographics as in when to use HTML5, Real-Time Data Visualisation and the increased focus on UI design. Just as Ross says: “Is this just the beginning of a visual revolution, or have they already jumped the shark? This is an important question, especially for those who are making large investments in the medium, such as publishers and marketers.”

Let us know what your  thoughts are about the future of infographics and share the pieces you find worth sharing!

China

Microblog saves desperate melon farmer
http://www.china.org.cn/china/2011-06/07/content_22728263.htm
A farmer in China turned to Weibo.com to voice his frustrations about a lack of sales following stories of exploding melons (due to growth chemicals). He said, “The reports of bursting watermelons have brought a miserable life for us. We have tens of thousands of jin (one jin equals half a kilogram) of watermelons waiting to get rotten in the farmlands.” Seven hours after his first post, Fu said in a new post that his melons were almost sold out, but his neighbors were also in need of help.

China’s Sina to launch English microblogging site
http://www.straitstimes.com/BreakingNews/TechandScience/Story/STIStory_677126.html
Sina has announced plans to start an English version of its hugely popular microblogging site by the end of the year. It will pursue this venture with foreign partners. There is some speculation that Facebook could possibly partner with the Chinese giant.

Sina Weibo – competition for Twitter?
http://blogs.wsj.com/chinarealtime/2011/06/08/sina-weibo-competition-for-twitter/?mod=WSJBlog
While Sina’s English site could be a viable competitor for Twitter, Sina appears likely to police user posts on the English version of Weibo just as it does on the Chinese version, where it filters messages for sensitive content to comply with Chinese regulations.

Chinese “cyber attacks” – are they fallacies?
http://the-diplomat.com/flashpoints-blog/2011/06/07/china-cyber-attack-fallacies/
Reports surfaced last week saying that China was behind a hacking campaign. The proof to support the headline was that Chinese IP addresses were involved. What both Google and Siobhan Gorman, who reported on the story for the Wall Street Journal (which we featured in Digerati last week), failed to disclose was that other countries IP addresses were used as well, including South Korea and the United States.

China’s global reach (map)
http://www.npr.org/2011/06/07/136930746/chinas-global-reach
A fantastic resource for tracing China’s foreign investments. Between 2005 and 2010, China invested more than $319 billion overseas, funding projects in energy, agriculture, finance and more. The top countries that China invested in were Australiua ($33.9 billion), the USA ($28.1 billion), Nigeria ($15.4 billion), Iran ($15.1 billion), and Brazil ($14.9 billion).

China increases Internet control, takes down hundreds of websites
http://thenextweb.com/asia/2011/06/08/china-increases-internet-control-takes-down-hundreds-of-websites/
Under the new controls, more than 700 pornographic and copyright infringing websites have been shut down. Individuals have also been banned from registering domain names ending in .cn, which is now now limited to registered businesses in China.
(Thanks to Pete Mitchell for the link)

Other Asia

Korea’s Got Talent – a Korean orphan stuns the audience
http://www.youtube.com/watch?v=BewknNW2b8Y
Sung-bong Choi, a Korean laborer who grew up as a homeless orphan, supporting himself in the streets by selling gum and beverages, stunned the audience of Korea’s Got Talent with his trained tenor singing voice.

More Korean talent – Lip-synching, badminton-strumming schoolgirls!
http://www.youtube.com/watch?v=oaNj-3cwB38&feature=share
In addition to showcasing fine lip-synching talents, these girls use bushy eyebrows and facial hair to entertain Korea (and YouTube) with hilariously over the top performing.

Media offices receive mysterious coffins in the mail; advertiser arrested
http://www.penn-olson.com/2011/06/06/indonesia-mystery-coffins-advertising/
The sender of these coffins was listed as “Rest In Peace Soon”. Police have raided the sender’s address and found it to be the offices of Buzz & Co., an advertising agency. The company’s CEO, Sumardy Ma, was subsequently arrested. He explained that the coffin delivery was a marketing strategy to launch a book entitled “Rest In Peace Advertising, The Power Of Word Of Mouth Marketing.”

Chunghwa Telecom sets foot in mobile advertising biz
http://news.cens.com/cens/html/en/news/news_inner_36550.html
Chunghwa Telecom recently announced that its online software-download store, Hami Apps, has set up mobile-advertising operation named In-App Advertisement, becoming Taiwan`s first telecom carrier to enter the subcategory of mobile marketing.

Sofitel in Bangkok to unveil Apple-based digital hotel entertainment

http://www.psfk.com/2011/06/apple-based-digital-hotel-entertainment-at-the-sofitel-so-bangkok.html

Each of the hotel’s rooms will be equipped with an Apple Mac mini, which will function as a multimedia center, offering guests digital TV, radio channels, movies, music library, DVD and CD player, and the ability to play your personal iPod, iPhone and iPad

Mobile

Mobile payments to reach $50 billion by 2014
http://www.bloomberg.com/news/2011-06-07/mobile-phone-payments-to-reach-50-billion-by-2014-report-says.html
Consumers worldwide will spend about $50 billion using their mobile phones through a technology called near field communications by 2014 as the payment method gains popularity. North America and Western Europe will account for 50 percent of the total spending, surpassing the Asian market (which is still dominated by Japan).

The Social Web

Top ten luxury brands with highest Facebook IQ
http://www.jeffbullas.com/2011/06/06/what-are-the-top-10-luxury-brands-on-facebook-with-the-highest-facebook-iq/
The top ten are: BMW, Clinique, Audi, Lexus, Bare Escentuals, Benefit, Bobbi Brown, Johnny Walker, Belvedere, and Tory Burch. They were ranked on: size and velocity, programming, engagement, and integration.

100 examples of corporate social media policies
http://www.kokasexton.com/word/100-examples-of-corporate-social-media-policies/
Check out the ways in which companies such as BBC, GM, FedEx, ESPN, IBM, and more treat social media in the work place. This contains great examples from companies of nearly every discipline and would be an excellent resource for any client hoping to write a social media policy.

Creative

Perrier: The more you watch, the hotter it gets (Ogilvy)
http://www.youtube.com/perrier

Ogilvy Singapore celebrates quitters with anit-smoking drive
http://www.campaignsingapore.sg/Video/259924,ogilvy-singapore-celebrates-quitters-in-anti-smoking-drive.aspx

Dove’s Digital Body Language (Ogilvy)
http://apps.facebook.com/dovebodylanguage/

McDonalds’ McFriends
http://vimeo.com/20306234
(Thanks to Sascha Engel for the link)

Nike SB: Support Your Local
http://www.psfk.com/2011/06/nike-sbs-support-your-local-2011-video.html

Hong Kong Death: Clean Air Flash Mob
http://www.youtube.com/watch?v=Cz0zQcpzj38

Social media sandals – a “step” too far?
http://www.trendhunter.com/trends/twitter-inspired-innovation

Augmented reality – String ‘Wonderment’
http://www.wired.com/beyond_the_beyond/2011/06/augmented-reality-string%E2%84%A2-wonderment/

And Finally…

The World’s Most Exclusive Website
http://theworldsmostexclusivewebsite.com/index.php?e=v
This site allows levels of access based on how many Twitter followers a user has. To enter “Room 1,” you need to be a “verified” Twitter user. To enter Room 2, you need to have at least 5,000 followers., and so on. Most users won’t even be able to get through the front door and will be re-directed to the Olive Garden website.
(Thanks to Soohan Han for the link)

If you don’t make it in based on your following, see what is inside here: http://www.businessinsider.com/what-is-the-most-exclusive-website

Since then new social media platforms have become relevant, either side of the Great Firewall, and so we have reworked the infographic to reflect some of the changes. We have also widened the scope to include more platforms within some of the categories.

Major changes include:

Three new categories: professional social networks, which may become more important with LinkedIn’s China future still uncertain, mobile chat, and online music.

GroupOn’s Chinese platform: Although just launched, if their planned investment is anything to go by and they get over some of their initial obstacles, GroupOn China is likely to become a major player in the next few months.

Quora: Although different to Yahoo Answers, which it replaced, Quora is now the Q&A platform everybody is talking about. On the China side we have included its direct equivalent, Zhihu, as well as Baidu Zhidao and Tianya Wenda, which are more like Yahoo Answers.

More Tencent: This Chinese internet giant has been given a lot more face than last time, with the addition of their microblog and the highly populated but relatively inactive Qzone.

…

Of course, making graphics like this is far from being an exact science. Much of the changes we made are debatable, in many cases the Chinese equivalents have different features to their equivalents, and there are inevitable difficulties relating to category crossovers. We welcome any suggestions in the comments!

facebook might be blocked for the average user in China, but in its place have developed a number of equally sophisticated equivalents. Different demographics have gravitated towards their favorite social network based on the different features and marketing strategies adopted by the various sites. The infographic below presents the typical users of five online social networks, Kaixin, facebook, Douban, Renren and QZone.

Of course, our infographic is at best a broad generalization and it’s important to remember that many Chinese use more than one social network (the average number of accounts per person is 2.8).

Our social network infographic draws on our own research and various third-party reports (CNNIC, iResearch, Nielsen and AppleAp).

Click here for a Chinese version.

This Week

Must read – Google’s creative round up

The new eCommerce – Groupon

Asia – iPhone 4 launches in China and promptly sells out

Social – How Twitter will be bigger than Facebook

Twitter – The value of tweets

Creative – Data driven snowboards

Headlines

Must-Read of the Week:

A 120-slide journey through what Google describes as “the creative internet.” https://docs.google.com/present/view?id=0Abmo0iWBO2gEZGY3cnc3dnpfMzM4Y3o2bmduZDY&hl=en&authkey=CJ2Ug_IF

The new eCommerce – Groupon

http://abcnews.go.com/Business/groupon-grows-leaps-bounds/story?id=11681785&page=2

Also:

Check out French Connection’s new sales channel on YouTube click on products at the end of the video to buy

http://www.youtube.com/profile?user=frenchconnection&x=H-N2FgoAv_0&annotation_id=annotation_867522&feature=iv

Asia

iPhone 4 sells out in China

http://www.pcworld.com/article/206506/china_unicom_sells_100000_iphone_4s_in_first_four_days.html

Also:

While smaller companies and start-ups are enjoying the low costs and quick speed of cloud computing, Asia’s larger companies are avoiding it due to security fears and legal regulation.

http://www.nytimes.com/2010/10/11/technology/11cloudasia.html?_r=1&scp=1&sq=Asia&st=Search

Mobile research guru Greg Sterling writes about how, contrary to the beliefs of some, the world’s biggest mobile markets will continue to evolve in isolation from one another. http://internet2go.net/news/asia/ending-myth-asian-mobile-usage-patterns

Social

How Facebook could be bigger than Google in 5 years

http://techcrunch.com/2010/10/02/facebook-bigger-google/

Tw$$t$

Social Revolution

(Thanks to John Yucisin thanks for the link)

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social Plugins

http://www.facebook.com/#!/video/video.php?v=10150210521510484 & http://www.youtube.com/watch?v=LB0hrJ_ZZzc&feature=player_embedded#!

Tweet/Like Promos

Create awareness around your promos just like Uniqluo lucky counter http://www.facebook.com/home.php?sk=group_110190609043963&ap=1 – !/Generous.Skoda

(Thanks Patou for the links)

Plus – a massive social media infographic for B2B

http://www.insideview.com/images/social-media-infographic.png

Innovation

The technological benefits of a physically aware Internet are far more environmentally friendly than our current system.

http://mashable.com/2010/10/13/sensors-internet

Amazon’s new venture for its popular Kindle platform are “singles” will comprise of pieces that are shorter in length than your typical novel or even novella, and will sell for as low as forty-nine cents.http://news.cnet.com/8301-17938_105-20019303-1.html

A  demonstration of what is actually unique about gaming’s most famous developer’s newest offering.

http://www.joystiq.com/2010/08/12/the-3dss-glasses-free-3d-explained/

“Underground” musician EmperorX  is literally burying cassette tapes of his new songs and then sending fans on a treasure hunt through the very Web2.0 medium of GPS coordinates. http://www.techdirt.com/articles/20101010/20312611349/underground-musician-buries-music-underground-literally-for-fans-to-find.shtml

Business Matters

A comprehensive list of legal squabbles in the tech world. Important to note that the companies whose revenue is decreasing tend to be the ones launching more lawsuits. http://tech.fortune.cnn.com/2010/10/12/who-is-suing-whom/

According to the report on Google’s windmills, this $5 billion investment could provide electricity for two million households. 

http://searchengineland.com/not-hot-air-google-investing-in-offshore-wind-energy-52738

Creatives

Snowbaords get connected. What happens when Nokia teams up with Burton  (thanks to Adam Morris and Brian Vella)

http://www.youtube.com/watch?v=iiCv_7RxBh8

3D Wonderbra poster ad

http://billboardom.blogspot.com/2010/09/wonderbra-billboard-in-3d.html

Virgin America’s Awkward Family Photos competition

http://awkwardfamilyphotos.com/contests/awkward-family-vacation-photo-contest/

Art made from a single sheet of paper

http://artbns.com/amazing-art-a-single-sheet-of-paper/

Project 10100 by Google

http://www.project10tothe100.com/intl/EN_GB/index.html

Help write this newsletter (please!) – If you see anything interesting send it to:

Barney.loehnis@ogilvy.com (@barneylo) & Michael.mcclelland@ogilvy.com

Exploring the social media with three telcos on Twitter from JamiQ on Vimeo.

1. Mountains and Mona Lisa - Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which is much more applicable:

2. Monuments and masses – Samsung 3D projections>> 3D projection will grow and grow as a brand experience format. These two ideas  in tandem create quite an interesting space that Samsung is beginning to own – innovation with LED and lighting -  similar to the Crowdsourcing ideas in Liverpool Street and Trafalgar Square that T Mobile had so much success in. There are lots of examples of monumental 3D projections – one most recently by BMW in Singapore. I adore this sort of creative work, because it is the true fusion of physical and digital. It creates both a physical and digital Theatre for the Brand in which consumers co-exist and co-create. Developing these “sustained conversations and dialogues” is core to building brands and emotions between them and consumers.

I also really enjoyed Google Chrome’s browser speed test. In a world full of complications I think it is a good example of how to make an intangible USP, more tangible. Until your competitor, the Opera Browser,  responds with their own  repost the Opera’s Speed test. Both ideas are sort of traditional “advertising stories” but neither will ever pay for media on TV.

A week would not be a week without some passing mention of an iPad, so here are two explorations of the iPad on the left side of leftfiled – the first is the iPad magic show from Japan; the second a low tech adaptation to make the hi tech, better: Velcro + iPad

Also several bookmarks on data visualisations and info-graphics this week – helping creative and data minds meet, or not:
David Armano’s excellent visualisations of our communication and social world: and a few others from Hubspot’s 22 social media Diagrams: and finally a good collection from Nowsourcing .