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	<title>Asia Digital Map&#187; Japan</title>
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	<link>http://www.asiadigitalmap.com</link>
	<description>Social Media &#38; Word of Mouth Marketing in the Asia Pacific</description>
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		<title>India now world&#8217;s second largest Facebook country</title>
		<link>http://www.asiadigitalmap.com/2012/01/india-now-worlds-second-largest-facebook-country/</link>
		<comments>http://www.asiadigitalmap.com/2012/01/india-now-worlds-second-largest-facebook-country/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 03:49:18 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Philippines]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Taiwan]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Indonesia]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=5335</guid>
		<description><![CDATA[In the past few days of January 2012 India has overtaken Indonesia to become the second largest Facebook country in the world with 43,497,980 users. India is adding about 2m new users each month. The most significant fact however is not India dethroning Indonesia, but the fact that only 3% of India population has joined;...]]></description>
			<content:encoded><![CDATA[<p>In the past few days of January 2012 India has overtaken Indonesia to become the second largest Facebook country in the world with 43,497,980 users. India is adding about 2m new users each month. The most significant fact however is not India dethroning Indonesia, but the fact that only 3% of India population has joined; only Pakistan, Russia and Nigeria have such relatively low penetration rates.  This leaves a huge growth potential for India, and as more people join Facebook it will likely transform the digital landscape there, as it has done in Indonesia and Philippines.</p>
<p>It&#8217;s also worth noting that Japan has added 500,000 users and Korea 347,000 users in the past month &#8211; Japan has the highest growth rate (8.01%) of the top 25 countries &#8211; so we also expect to see the social media landscape changing rapidly in both these markets in 2012.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Facebook Asia &#8211; January 2012</strong> (as quoted from<a title="SocialBakers.com" href="http://www.socialbakers.com/facebook-statistics/?interval=last-month#chart-intervals" target="_blank"> Socialbakers.com</a>).</p>
<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2012/01/FB-ASIA.jpg"><img class="aligncenter size-full wp-image-5348" title="Facebook Asia - January 2012" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2012/01/FB-ASIA.jpg&amp;aoe=1&amp;q=100&amp;w=650&amp;h=367&amp;hash=791e62829387868a25a0c37f29c6dde2" alt="" /></a></p>
<p style="text-align: center;">
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		<title>Creativity, productivity, and Tokyo</title>
		<link>http://www.asiadigitalmap.com/2011/11/creativity-productivity-and-tokyo/</link>
		<comments>http://www.asiadigitalmap.com/2011/11/creativity-productivity-and-tokyo/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 08:50:12 +0000</pubDate>
		<dc:creator>Tim Ho</dc:creator>
				<category><![CDATA[Japan]]></category>
		<category><![CDATA[Markets]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=4631</guid>
		<description><![CDATA[Japan has always been known as a creative country, country with high efficiency and clever solutions, of which are all reflected through their daily lives, from super advanced futuristic looking vending machines to crazy graffiti art at store front. I was lucky enough to go on a Tokyo team trip with the social regional team...]]></description>
			<content:encoded><![CDATA[<p>Japan has always been known as a creative country, country with high efficiency and clever solutions, of which are all reflected through their daily lives, from super advanced futuristic looking vending machines to crazy graffiti art at store front.<br />
I was lucky enough to go on a Tokyo team trip with the social regional team at Ogilvy, below are 5 things I learned in these few days about their creativity.</p>
<p><strong>Work life balance</strong><br />
If you haven&#8217;t been to Tokyo, you would probably think that it&#8217;s just another busy and stressful city. When I arrived in Tokyo, I was very surprised by how relaxed people were; slowly walking on Harajuku street, hanging out at bars and cafes with friends, and dad playing frisbee with the sons at the park, it&#8217;s just not what you would expect from one of the craziest cities in the world. People there get off work at around 6 (sometimes a bit later of course), compared to other markets (especially in Asia), where people easily get off work everyday at 12am, Japanese has more space to be inspired and have their own life outside of work, they know how to relax and keep themselves productive.</p>
<p><strong>Hardworking</strong><br />
I was rather impressed by how hard working Japanese people are. In many markets, people spend 14 hours in the office with 4 hours of Facebooking and being distracted, the Japanese work 6-8 hours with huge focus, very much like how the French and other European countries work. I think many of us in Asia need to learn from the Japanese that hardworking doesn&#8217;t mean physically staying in office for longer hours.</p>
<p><strong>Care about details</strong><br />
It&#8217;s the details that matter. Many cities (including Hong Kong) offer products and services that look OK or even great from the surface, but they don&#8217;t bother to investigate further to give the best, at least not many of them do anyways. For example, there are Italian restaurants in Hong Kong that look completely authentic for the atmosphere, they have great menu, with above average food, but the authenticity would stop there, while the Japanese would study and investigate the history, speak to the Italians about special dishes, figure out the correct table cloth, the perfect ingredients, the wine that&#8217;s best paired with the food, the dish presentation, the background music etc. Asian countries tend to settle to do good and above average, which has nothing wrong with it, but Japanese like to try and make things best.</p>
<p><strong>Master a skill</strong><br />
It&#8217;s about their passion, Japanese are not afraid of doing what they love. They don&#8217;t stop doing what they love because the skill is not appreciated by school or parents. They master what they love to do and they get damn good at them. This is something many people don&#8217;t have the guts/ don&#8217;t have the chance to do in other Asian countries.</p>
<p><strong>They don&#8217;t give a fuck</strong><br />
We were there during Halloween, and it was the best time to see how they just don&#8217;t care about how people see them. Halloween is not the only reason for them to be open-minded, they were born with it and they generally just like to enjoy their lives. When it comes to creativity, I think it&#8217;s quite important to have fun in mind to be inspired.</p>
<p>There are always great things to learn from other culture, but I&#8217;m honestly quite impressed by Japanese&#8217;s way of living, the creative, fun, and friendly people are what make the city charming!</p>
<p>- <a href="http://tim-ho.com">Tim Ho</a></p>
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		<title>Digerati: China booming, a look at Malaysia, and updated regional stats!</title>
		<link>http://www.asiadigitalmap.com/2011/08/digerati-china-booming-a-look-at-malaysia-and-updated-regional-stats/</link>
		<comments>http://www.asiadigitalmap.com/2011/08/digerati-china-booming-a-look-at-malaysia-and-updated-regional-stats/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 09:24:38 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[China]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=4203</guid>
		<description><![CDATA[China – China ships more PCs than the US for the first time Spotlight on Malaysia – Education and crime in Malaysian tech focus Other Asia – Updated Internet stats from all over Asia &#160; China China Mobile makes far more money than Unicom and Telecom http://www.penn-olson.com/2011/08/25/china-mobile-makes-way-way-more-money-than-unicom-and-telecom/ In the past year, China Mobile made 61...]]></description>
			<content:encoded><![CDATA[<p>China – China ships more PCs than the US for the first time</p>
<p>Spotlight on Malaysia – Education and crime in Malaysian tech focus</p>
<p>Other Asia – Updated Internet stats from all over Asia</p>
<p>&nbsp;</p>
<p><em><strong>China</strong></em></p>
<p><strong>China Mobile makes far more money than Unicom and Telecom</strong></p>
<p><a href="http://www.penn-olson.com/2011/08/25/china-mobile-makes-way-way-more-money-than-unicom-and-telecom/">http://www.penn-olson.com/2011/08/25/china-mobile-makes-way-way-more-money-than-unicom-and-telecom/</a></p>
<p>In the past year, China Mobile made 61 billion RMB (about US$9.6 billion) in profits alone. For the first half of 2011, China Mobile’s profits were six times more than China Telecom’s, and twenty-four times more than China Unicom’s.</p>
<p><strong>China tops US to become largest PC market</strong></p>
<p><a href="http://www.bbc.co.uk/news/business-14639021">http://www.bbc.co.uk/news/business-14639021</a></p>
<p>China passed the US in PC shipments in the second quarter of 2011, marking the first time the Asian nation has done so. 18.5 million units were shipped in China during the quarter versus 17.7 million in the United States. The US is still expected to remain the largest PC market for the year of 2011 but will probably relinquish the throne to China at the end of 2012.</p>
<p><strong> Microsoft forms cloud-computing partnership in China</strong></p>
<p><a href="http://thenextweb.com/microsoft/2011/08/23/microsoft-forms-cloud-computing-partnership-in-china/">http://thenextweb.com/microsoft/2011/08/23/microsoft-forms-cloud-computing-partnership-in-china/</a></p>
<p>Microsoft has announced a new joint-venture in Beijing which will, “develop, market and sell solutions for the booming cloud-computing market in China.”</p>
<p>Their partner is China Standard Software, a Shanghai-based R&amp;D company.</p>
<p>(Thanks to Pete Mitchell for the link)</p>
<p><strong>Chinese TV alludes to US website attacks</strong></p>
<p><a href="http://allthingsd.com/20110825/chinese-state-tv-alludes-to-u-s-website-attacks/">http://allthingsd.com/20110825/chinese-state-tv-alludes-to-u-s-website-attacks/</a></p>
<p>Chinese state television has broadcast footage of what two experts on the Chinese military say appears to be a military institute demonstrating software designed to attack websites in the U.S. The evidence is far from concrete, however some experts believe it to be an example of an official source contradicting China’a repeated assertions that it doesn’t engage in cyberattacks.</p>
<p>&nbsp;</p>
<p><em><strong>Spotlight on Malaysia</strong></em></p>
<p><strong>Social media helps find lost student in Malaysia</strong></p>
<p><a href="http://www.nytimes.com/2011/08/22/world/asia/22iht-search22.html?_r=1&amp;ref=technology">http://www.nytimes.com/2011/08/22/world/asia/22iht-search22.html?_r=1&amp;ref=technology</a></p>
<p>The hunt for a lost student in Malaysia spread from email to Facebook to a Twitter hashtag and eventually resulted in his safe return home. Malaysians connected with the student’s family in the US and organized to gather information of his whereabouts.</p>
<p><strong>Government donates computers to pondok schools</strong></p>
<p><a href="http://www.bernama.com/bernama/v5/newsindex.php?id=609979">http://www.bernama.com/bernama/v5/newsindex.php?id=609979</a></p>
<p>The government is helping some of the poorest schools in Malaysia move into the digital age by giving them computer equipment. At the prompting of ASEAN Secretary General Surin Pitsuwan, the Malaysian government will give the equipment to five schools in Southern Malaysia. “Pondok” is the word for hut schools.</p>
<p><strong>Cyber casinos busted in Malaysia</strong></p>
<p><a href="http://www.asiaone.com/News/AsiaOne%2BNews/Crime/Story/A1Story20110819-295158.html">http://www.asiaone.com/News/AsiaOne%2BNews/Crime/Story/A1Story20110819-295158.html</a></p>
<p>The Malaysian police have been cracking down on an epidemic of corrupt cyber-casinos in the country in recent years, and this week arrested three more suspects in the city of Georgetown. The police have conducted 286 raids since 2009 on illegal gambling centers in the North-East District of Penang and confiscated 4,135 computers and gambling devices worth about RM6mil (2 million USD).</p>
<p>&nbsp;</p>
<p><em><strong>Other Asia</strong></em></p>
<p><strong>Asia’s Internet by the numbers</strong></p>
<p><a href="http://www.penn-olson.com/2011/08/24/asias-internet-by-the-numbers/">http://www.penn-olson.com/2011/08/24/asias-internet-by-the-numbers/</a></p>
<p>Check out these great interactive graphs concerning the Internet in Asia. Great statistics include: 52.2% of Asia’s Internet users are in China (with India, Japan, and Indonesia combined making up 25%); South Korea has the highest Internet penetration with 81% (followed by Brunei(?!), Japan, and Singapore); and Indonesia, India, and the Philippines lead the continent in the number of Facebook members.</p>
<p><strong> New statistics show that blogs are big in Japan</strong></p>
<p><a href="http://www.comscore.com/Press_Events/Press_Releases/2011/8/Japan_Internet_Users_Spend_Most_Time_on_Blogs_Worldwide">http://www.comscore.com/Press_Events/Press_Releases/2011/8/Japan_Internet_Users_Spend_Most_Time_on_Blogs_Worldwide</a></p>
<p>The average blog reader in Japan spends a whopping 62.6 minutes a month reading blogs (on the bog?). This makes it the number one country in the world in terms of blog engagement. Traffic to blogs is continuing to rise in the country as well, quieting murmurs that microblogging is making traditional blogging obsolete.</p>
<p><strong>Social media in India (Infographic)</strong></p>
<p><a href="http://www.penn-olson.com/2011/08/24/infographic-social-media-in-india/">http://www.penn-olson.com/2011/08/24/infographic-social-media-in-india/</a></p>
<p>India is a social media powerhouse. They are the third largest Facebook country in the world (behind the USA and Indonesia) with 31 million users. 100 million people are online in India, with 20 million of those coming online daily.</p>
<p>Help write this newsletter (please!) – If you see anything interesting send it to me at:</p>
<p>Barney.loehnis@ogilvy.com (@barneylo) &amp; Michael.mcclelland@ogilvy.com</p>
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		<title>(Digerati) Tsutenkaku Tower and Phenona Phenoms</title>
		<link>http://www.asiadigitalmap.com/2011/06/digerati-tsutenkaku-tower-and-phenona-phenoms/</link>
		<comments>http://www.asiadigitalmap.com/2011/06/digerati-tsutenkaku-tower-and-phenona-phenoms/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 09:19:31 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Taiwan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=3684</guid>
		<description><![CDATA[China Tencent tests microblog translation tool, opening door for Chinese sites to adopt English http://thenextweb.com/asia/2011/06/22/tencent-tests-microblog-translation-tool-paves-way-for-chinese-sites-to-adopt-english/ Chinese Internet giant Tencent has recently partnered with Kingsoft, maker of the machine translation product PowerWord, and Youdao, Netease’s online dictionary, to bridge the language gap among users of its microblogging platform by developing a microblog translation tool. The technology will be...]]></description>
			<content:encoded><![CDATA[<p><strong><em>China</em></strong></p>
<p><strong>Tencent tests microblog translation tool, opening door for Chinese sites to adopt English</strong></p>
<p><strong><a href="http://thenextweb.com/asia/2011/06/22/tencent-tests-microblog-translation-tool-paves-way-for-chinese-sites-to-adopt-english/">http://thenextweb.com/asia/2011/06/22/tencent-tests-microblog-translation-tool-paves-way-for-chinese-sites-to-adopt-english/</a></strong></p>
<p>Chinese Internet giant Tencent has recently partnered with Kingsoft, maker of the machine translation product PowerWord, and Youdao, Netease’s online dictionary, to bridge the language gap among users of its microblogging platform by developing a microblog translation tool. The technology will be responsible for automatic translations to and from English, while Youdao will offer translations for Japanese and Korean. In addition to these two, Tencent is reportedly in talks with several other major translation companies to bring other languages into its microblogging platform.</p>
<p><strong>Cartier joins other luxury brands by getting a Youku channel</strong></p>
<p><strong><a href="http://www.penn-olson.com/2011/06/21/cartier-lv-youku-video-channel/">http://www.penn-olson.com/2011/06/21/cartier-lv-youku-video-channel/</a></strong></p>
<p>Cartier has launched a branded channel on Youku.com, China’s biggest video-sharing site. It joins six other upscale brands – Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido – in opting to engage with Chinese consumers via Youku as a part of their social media strategy in the country.</p>
<p><strong>Apps in Asia &#8211; China huge, Japan most expensive</strong></p>
<p><strong><a href="http://mashable.com/2011/06/22/china-app-store-market-study/">http://mashable.com/2011/06/22/china-app-store-market-study/</a></strong></p>
<p>China is now the second largest iOS apprket in the world (after the USA). Japan accounts for most of the revenue in Asia, as Japan is the most expensive in the region. The study also found that the majority of popular iPhone apps in Asia are only popular in Asia. This is especially true in China, South Korea and Japan. In countries such as India and Indonesia, app localization is less important.</p>
<p><strong><em>Other Asia</em></strong></p>
<p><strong>Consumers in Southeast Asia bought over 260,000 tablets in the first quarter of this year</strong></p>
<p><strong><a href="http://www.gfkrt.com/asia/news_events/news/news_single/008189/index.en.html">http://www.gfkrt.com/asia/news_events/news/news_single/008189/index.en.html</a></strong></p>
<p>261,000 tablets spanning almost ten brands were sold across seven Southeast Asian markets* from January to April this year. Tablets operating on the Android operating system (OS) has been rising in prevalence and is today the most popular platform embraced by users. In April, almost half of all tablets (46%) purchased by consumers was an Android compared to five months before, in November, where the proportion was only slightly just over one out of ten (13%).</p>
<p><strong>Taiwan-based chip developer reveals Amazon&#8217;s plans to release tablet PCs in September</strong></p>
<p><strong><a href="http://www.digitimes.com/news/a20110621PD222.html">http://www.digitimes.com/news/a20110621PD222.html</a></strong></p>
<p>Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be nearly a million units. The autumn launch will allow Amazon to target Thanksgiving and Christmas shoppers in key markets.</p>
<p><strong>The problem with Facebook in Japan</strong></p>
<p><strong><a href="http://www.penn-olson.com/2011/06/20/problem-with-facebook-in-japan/">http://www.penn-olson.com/2011/06/20/problem-with-facebook-in-japan/</a></strong></p>
<p>In a survey of Facebook users in Japan, all participants agreed that Facebook is less secure, has a more complicated user interface, and is definitely not popular compared with Mixi. Many also had issues with Facebook&#8217;s real name policy. Participants also pointed out the Facebook goes against the traditioncal Japanese values of harmony and also is too literal for the very escapism and fiction-frenzied culture of Japan.</p>
<p><strong>Tsutenkaku Tower to get LED lights</strong></p>
<p><strong><a href="http://search.japantimes.co.jp/cgi-bin/nn20110622f1.html">http://search.japantimes.co.jp/cgi-bin/nn20110622f1.html</a></strong></p>
<p>Hitachi will replace most neon lights for its advertisements on Osaka&#8217;s signature Tsutenkaku Tower with light-emitting diodes in a bid to cut electricity consumption by half and contribute to nationwide energy-saving efforts.</p>
<p><strong>Southeast Asia to ship over 100 million smartphones this year</strong></p>
<p><strong><a href="http://www.zdnetasia.com/sea-to-ship-100m-phones-this-year-62300828.htm">http://www.zdnetasia.com/sea-to-ship-100m-phones-this-year-62300828.htm</a></strong></p>
<p>106 million mobile phones are expected to be shipped across Southeast Asia this year, marking a 19 percent increase from 90 million units last year. The number will increase to 163 million by 2015 at a compound annual growth rate of 39 percent. This region encompasses Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.</p>
<p><strong>South Korea &#8211; eCommerce Cannes winner for Tesco</strong></p>
<p><strong><a href="http://www.youtube.com/watch?v=oPM4Ui6Sjfk">http://www.youtube.com/watch?v=oPM4Ui6Sjfk</a></strong></p>
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		<title>Digerati – Exploding melons, Sung-bong sung, Hong Kong Deaths and Dove’s Digital Body Language</title>
		<link>http://www.asiadigitalmap.com/2011/06/digerati-%e2%80%93-exploding-melons-sung-bong-sung-hong-kong-deaths-and-dove%e2%80%99s-digital-body-language/</link>
		<comments>http://www.asiadigitalmap.com/2011/06/digerati-%e2%80%93-exploding-melons-sung-bong-sung-hong-kong-deaths-and-dove%e2%80%99s-digital-body-language/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 07:06:41 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital Activation]]></category>
		<category><![CDATA[Digital Reputation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trainings]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=3654</guid>
		<description><![CDATA[China – More microblogging news, now with exploding melons Other Asia – Korea’s Got Talent gives us a singing orphan and lip-synching schoolgirls Mobile – Mobile payments to reach $50 billion by 2014 The Social Web – The luxury brands with the highest Facebook IQs Creative – Perrier gets hotter, Dove’s Digital Body Language, and...]]></description>
			<content:encoded><![CDATA[<p>China – More microblogging news, now with exploding melons<br />
Other Asia – Korea’s Got Talent gives us a singing orphan and lip-synching schoolgirls<br />
Mobile – Mobile payments to reach $50 billion by 2014<br />
The Social Web – The luxury brands with the highest Facebook IQs<br />
Creative – Perrier gets hotter, Dove’s Digital Body Language, and Death in Hong Kong<br />
And Finally… The world’s most exclusive website</p>
<p><strong><em>China</em></strong></p>
<p>Microblog saves desperate melon farmer<br />
<a href="http://www.china.org.cn/china/2011-06/07/content_22728263.htm"> http://www.china.org.cn/china/2011-06/07/content_22728263.htm</a><br />
A farmer in China turned to Weibo.com to voice his frustrations about a lack of sales following stories of exploding melons (due to growth chemicals). He said, &#8220;The reports of bursting watermelons have brought a miserable life for us. We have tens of thousands of jin (one jin equals half a kilogram) of watermelons waiting to get rotten in the farmlands.” Seven hours after his first post, Fu said in a new post that his melons were almost sold out, but his neighbors were also in need of help.</p>
<p>China’s Sina to launch English microblogging site<br />
<a href="http://www.straitstimes.com/BreakingNews/TechandScience/Story/STIStory_677126.html"> http://www.straitstimes.com/BreakingNews/TechandScience/Story/STIStory_677126.html</a><br />
Sina has announced plans to start an English version of its hugely popular microblogging site by the end of the year. It will pursue this venture with foreign partners. There is some speculation that Facebook could possibly partner with the Chinese giant.</p>
<p>Sina Weibo – competition for Twitter?<br />
<a href="http://blogs.wsj.com/chinarealtime/2011/06/08/sina-weibo-competition-for-twitter/?mod=WSJBlog"> http://blogs.wsj.com/chinarealtime/2011/06/08/sina-weibo-competition-for-twitter/?mod=WSJBlog</a><br />
While Sina’s English site could be a viable competitor for Twitter, Sina appears likely to police user posts on the English version of Weibo just as it does on the Chinese version, where it filters messages for sensitive content to comply with Chinese regulations.</p>
<p>Chinese “cyber attacks” – are they fallacies?<br />
<a href="http://the-diplomat.com/flashpoints-blog/2011/06/07/china-cyber-attack-fallacies/"> http://the-diplomat.com/flashpoints-blog/2011/06/07/china-cyber-attack-fallacies/</a><br />
Reports surfaced last week saying that China was behind a hacking campaign. The proof to support the headline was that Chinese IP addresses were involved. What both Google and Siobhan Gorman, who reported on the story for the Wall Street Journal (which we featured in Digerati last week), failed to disclose was that other countries IP addresses were used as well, including South Korea and the United States.</p>
<p>China’s global reach (map)<br />
<a href="http://www.npr.org/2011/06/07/136930746/chinas-global-reach"> http://www.npr.org/2011/06/07/136930746/chinas-global-reach</a><br />
A fantastic resource for tracing China’s foreign investments. Between 2005 and 2010, China invested more than $319 billion overseas, funding projects in energy, agriculture, finance and more. The top countries that China invested in were Australiua ($33.9 billion), the USA ($28.1 billion), Nigeria ($15.4 billion), Iran ($15.1 billion), and Brazil ($14.9 billion).</p>
<p>China increases Internet control, takes down hundreds of websites<br />
<a href="http://thenextweb.com/asia/2011/06/08/china-increases-internet-control-takes-down-hundreds-of-websites/"> http://thenextweb.com/asia/2011/06/08/china-increases-internet-control-takes-down-hundreds-of-websites/</a><br />
Under the new controls, more than 700 pornographic and copyright infringing websites have been shut down. Individuals have also been banned from registering domain names ending in .cn, which is now now limited to registered businesses in China.<br />
(Thanks to Pete Mitchell for the link)</p>
<p><strong><em>Other Asia</em></strong></p>
<p>Korea’s Got Talent – a Korean orphan stuns the audience<br />
<a href="http://www.youtube.com/watch?v=BewknNW2b8Y"> http://www.youtube.com/watch?v=BewknNW2b8Y</a><br />
Sung-bong Choi, a Korean laborer who grew up as a homeless orphan, supporting himself in the streets by selling gum and beverages, stunned the audience of Korea’s Got Talent with his trained tenor singing voice.</p>
<p>More Korean talent – Lip-synching, badminton-strumming schoolgirls!<br />
<a href="http://www.youtube.com/watch?v=oaNj-3cwB38&amp;feature=share"> http://www.youtube.com/watch?v=oaNj-3cwB38&amp;feature=share</a><br />
In addition to showcasing fine lip-synching talents, these girls use bushy eyebrows and facial hair to entertain Korea (and YouTube) with hilariously over the top performing.</p>
<p>Media offices receive mysterious coffins in the mail; advertiser arrested<br />
<a href="http://www.penn-olson.com/2011/06/06/indonesia-mystery-coffins-advertising/"> http://www.penn-olson.com/2011/06/06/indonesia-mystery-coffins-advertising/</a><br />
The sender of these coffins was listed as “Rest In Peace Soon”. Police have raided the sender’s address and found it to be the offices of Buzz &amp; Co., an advertising agency. The company’s CEO, Sumardy Ma, was subsequently arrested. He explained that the coffin delivery was a marketing strategy to launch a book entitled “Rest In Peace Advertising, The Power Of Word Of Mouth Marketing.”</p>
<p>Chunghwa Telecom sets foot in mobile advertising biz<br />
<a href="http://news.cens.com/cens/html/en/news/news_inner_36550.html"> http://news.cens.com/cens/html/en/news/news_inner_36550.html</a><br />
Chunghwa Telecom recently announced that its online software-download store, Hami Apps, has set up mobile-advertising operation named In-App Advertisement, becoming Taiwan`s first telecom carrier to enter the  subcategory of mobile marketing.</p>
<p><a href="Sofitel in Bangkok to unveil Apple-based digital hotel entertainment">Sofitel in Bangkok to unveil Apple-based digital hotel entertainment</a></p>
<p>http://www.psfk.com/2011/06/apple-based-digital-hotel-entertainment-at-the-sofitel-so-bangkok.html</p>
<p>Each of the hotel’s rooms will be equipped with an Apple Mac mini, which will function as a multimedia center, offering guests digital TV, radio channels, movies, music library, DVD and CD player, and the ability to play your personal iPod, iPhone and iPad</p>
<p><strong><em>Mobile</em></strong></p>
<p>Mobile payments to reach $50 billion by 2014<br />
<a href="http://www.bloomberg.com/news/2011-06-07/mobile-phone-payments-to-reach-50-billion-by-2014-report-says.html"> http://www.bloomberg.com/news/2011-06-07/mobile-phone-payments-to-reach-50-billion-by-2014-report-says.html</a><br />
Consumers worldwide will spend about $50 billion using their mobile phones through a technology called near field communications by 2014 as the payment method gains popularity. North America and Western Europe will account for 50 percent of the total spending, surpassing the Asian market (which is still dominated by Japan).</p>
<p><strong><em>The Social Web</em></strong></p>
<p>Top ten luxury brands with highest Facebook IQ<br />
<a href="http://www.jeffbullas.com/2011/06/06/what-are-the-top-10-luxury-brands-on-facebook-with-the-highest-facebook-iq/"> http://www.jeffbullas.com/2011/06/06/what-are-the-top-10-luxury-brands-on-facebook-with-the-highest-facebook-iq/</a><br />
The top ten are: BMW, Clinique, Audi, Lexus, Bare Escentuals, Benefit, Bobbi Brown, Johnny Walker, Belvedere, and Tory Burch. They were ranked on: size and velocity, programming, engagement, and integration.</p>
<p>100 examples of corporate social media policies<br />
<a href="http://www.kokasexton.com/word/100-examples-of-corporate-social-media-policies/"> http://www.kokasexton.com/word/100-examples-of-corporate-social-media-policies/</a><br />
Check out the ways in which companies such as BBC, GM, FedEx, ESPN, IBM, and more treat social media in the work place. This contains great examples from companies of nearly every discipline and would be an excellent resource for any client hoping to write a social media policy.</p>
<p><strong><em>Creative</em></strong></p>
<p>Perrier: The more you watch, the hotter it gets (Ogilvy)<br />
<a href="http://www.youtube.com/perrier"> http://www.youtube.com/perrier</a></p>
<p>Ogilvy Singapore celebrates quitters with anit-smoking drive<br />
<a href="http://www.campaignsingapore.sg/Video/259924,ogilvy-singapore-celebrates-quitters-in-anti-smoking-drive.aspx"> http://www.campaignsingapore.sg/Video/259924,ogilvy-singapore-celebrates-quitters-in-anti-smoking-drive.aspx</a></p>
<p>Dove’s Digital Body Language (Ogilvy)<br />
<a href="http://apps.facebook.com/dovebodylanguage/"> http://apps.facebook.com/dovebodylanguage/</a></p>
<p>McDonalds’ McFriends<br />
<a href="http://vimeo.com/20306234"> http://vimeo.com/20306234</a><br />
(Thanks to Sascha Engel for the link)</p>
<p>Nike SB: Support Your Local<br />
<a href="http://www.psfk.com/2011/06/nike-sbs-support-your-local-2011-video.html"> http://www.psfk.com/2011/06/nike-sbs-support-your-local-2011-video.html</a></p>
<p>Hong Kong Death: Clean Air Flash Mob<br />
<a href="http://www.youtube.com/watch?v=Cz0zQcpzj38"> http://www.youtube.com/watch?v=Cz0zQcpzj38</a></p>
<p>Social media sandals – a “step” too far?<br />
<a href="http://www.trendhunter.com/trends/twitter-inspired-innovation"> http://www.trendhunter.com/trends/twitter-inspired-innovation</a></p>
<p>Augmented reality – String ‘Wonderment’<br />
<a href="http://www.wired.com/beyond_the_beyond/2011/06/augmented-reality-string%E2%84%A2-wonderment/"> http://www.wired.com/beyond_the_beyond/2011/06/augmented-reality-string%E2%84%A2-wonderment/</a></p>
<p><strong><em>And Finally…</em></strong></p>
<p>The World’s Most Exclusive Website<br />
<a href="http://theworldsmostexclusivewebsite.com/index.php?e=v"> http://theworldsmostexclusivewebsite.com/index.php?e=v</a><br />
This site allows levels of access based on how many Twitter followers a user has. To enter &#8220;Room 1,&#8221; you need to be a “verified” Twitter user. To enter Room 2, you need to have at least 5,000 followers., and so on. Most users won’t even be able to get through the front door and will be re-directed to the Olive Garden website.<br />
(Thanks to Soohan Han for the link)</p>
<p>If you don’t make it in based on your following, see what is inside here: <a href="http://www.businessinsider.com/what-is-the-most-exclusive-website">http://www.businessinsider.com/what-is-the-most-exclusive-website</a></p>
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		<title>Digerati: Good Bubbles, China&#8217;s Illegal Money, Chimerical Complaints and Ma might bite Yahoo</title>
		<link>http://www.asiadigitalmap.com/2011/06/digerati-good-bubbles-chinas-illegal-money-chimerical-complaints-and-ma-might-bite-yahoo/</link>
		<comments>http://www.asiadigitalmap.com/2011/06/digerati-good-bubbles-chinas-illegal-money-chimerical-complaints-and-ma-might-bite-yahoo/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 04:33:40 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[This week we decipher a series of terms from China&#8217;s bureau of riddles: financial spin masters describe the current internet bloated IPO valuations as a &#8220;good bubble&#8221;; cryptic shenanigans with China&#8217;s three mobile operators under scrutiny in an affair over RMB350m of &#8220;illegal&#8221; money; Xinhua hits back at Google&#8217;s &#8220;chimerical complaints&#8221; of cyberattacks emanating from...]]></description>
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<p>This week we decipher a series of terms from China&#8217;s bureau of riddles: financial spin masters describe the current internet bloated IPO valuations as a &#8220;good bubble&#8221;; cryptic shenanigans with China&#8217;s three mobile operators under scrutiny in an affair over RMB350m of &#8220;illegal&#8221; money; Xinhua hits back at Google&#8217;s &#8220;chimerical complaints&#8221; of cyberattacks emanating from Jinan, China.</p>
<p><strong><em>China</em></strong></p>
<p><strong>China embraces its inner tech bubble</strong></p>
<p><a href="http://blogs.forbes.com/ericjackson/2011/05/31/china-embraces-its-inner-tech-bubble/">http://blogs.forbes.com/ericjackson/2011/05/31/china-embraces-its-inner-tech-bubble/</a></p>
<p>Tech industry leaders in China seem to agree that a “bubble” is currently underway in their country. Rather than dread the inevitable fall, however, the executives are focused on the golden age of development that they are currently in. As one leader said, “We’re in the midst of a bubble but a good bubble.  It’s going to create a flight to quality.  The bad companies will lose momentum or die. The market will shrink to a small base of companies.” Soon investors will stop and companies will go under, but the industry as a whole (in China) is focused on the positive.</p>
<p><strong>Western view: Chinese hackers use fake Gmail site to steal activist data</strong></p>
<p><strong> </strong></p>
<p><a href="http://www.guardian.co.uk/technology/2011/jun/01/google-hacking-chinese-attack-gmail">http://www.guardian.co.uk/technology/2011/jun/01/google-hacking-chinese-attack-gmail</a></p>
<p>Google has revealed that it had been the target of a phishing campaign seemingly originating in Jinan, a mid-sized Chinese city (six million) known mostly for exports, [72 fresh springs, its muslim population and its status as the IT capital of China twinned with Bangalore, India]. It was aimed at gaining access to the accounts of senior officials in the U.S., Korea and other governments, as well as those of Chinese activists.</p>
<p><strong>China view: &#8220;Google&#8217;s Chimerical Complaints&#8221;&#8230; against local chefs making cider-snacks cyberattacks</strong></p>
<p><a href="http://news.xinhuanet.com/english2010/china/2011-06/02/c_13907875.htm">http://news.xinhuanet.com/english2010/china/2011-06/02/c_13907875.htm</a></p>
<p>It was the second time that Google arbitrarily pointed its finger at China. Last year, Google groundlessly accused the Chinese government of supporting hacker attack against it and pushed China to abandon legal regulations on the Internet by threatening to withdraw from the Chinese market. The chimerical complaints by Google have become obstacles for enhancing global trust between stakeholders in cyberspace. However, it was too imprudent for the online giant to lash out at others without solid proof to support its accusation. Last year, Google invited the U.S. National Security Agency (NSA), a spy agency, to help with its inquiry into cyberattacks against it&#8230; they traced the attackers to computers at Chinese Shanghai Jiaotong University and Lanxiang Vocational School.. The report amused many Chinese at that time since Lanxiang Vocational School enjoys a good fame at training chefs for local restaurants. It is really hard for people with common sense to understand.</p>
<p><strong>Ma might bite Yahoo &#8211; Alibaba Group CEO Jack Ma on the Alipay affair, Yahoo and loving employees (video and transcript)</strong></p>
<p><a href="http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/">http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/</a></p>
<p>Jack Ma reveals several insights in this interview, including his thoughts on employee training (which he feels should all be done internally), cultural trends in China (customs, people, and government) and business trends in China (mobile, gaming, and search), and Yahoo (which he’d love to buy some day).</p>
<p><strong>New Sina Weibo profiles leak reveals vitual goods, eCommerce integration</strong></p>
<p><a href="http://thenextweb.com/asia/2011/06/02/new-sina-weibo-profiles-leak-reveals-virtual-goods-ecommerce-integration">http://thenextweb.com/asia/2011/06/02/new-sina-weibo-profiles-leak-reveals-virtual-goods-ecommerce-integration</a></p>
<p>A leaked screenshot caught reveals more details on what seems to be Sina’s new “QWeibo” profiles, which feature virtual goods and eCommerce integration. Sina has been adding features to the Weibo platform in an attempt to turn it into a complete social network experience instead of simply being a microblogging platform.</p>
<p><strong>10 reasons why China is different</strong></p>
<p><a href="http://www.project-syndicate.org/commentary/roach5/English">http://www.project-syndicate.org/commentary/roach5/English</a></p>
<p>This report singles out strategy, commitment, delivery, saving, rural-urban migration 316 million Chinese are expected to move from rural to urban China over the next 20 years), consumption, services, foreign direct investment (China is a magnet for the investment of multinational technology companies), education (1.5 million engineers and scientists graduate in China every year), and innovation (China’s aggressive pursuit of patents and new technologies is what sets it apart) as the main differentiator between China and other nations.</p>
<p><strong>China’s seizure of China Mobile leads to wider corruption probe</strong></p>
<p><a href="http://www.bloomberg.com/news/2011-06-01/china-s-seizure-of-china-mobile-executive-leads-to-wider-corruption-probe.html">http://www.bloomberg.com/news/2011-06-01/china-s-seizure-of-china-mobile-executive-leads-to-wider-corruption-probe.html</a></p>
<p>All three of China’s major mobile carriers (China Mobile, China Unicom, and China Telecom) are now under investigation following the arrest of a China Mobile executive in March. The investigation is a probe of more than 60 people that may involve 350 million yuan of “illegal money”.</p>
<p><strong><em>Other Asia</em></strong></p>
<p><strong>Indonesian president responds to defamation in social media</strong></p>
<p><a href="http://www.penn-olson.com/2011/06/01/indonesian-president-defamation-social-media/">http://www.penn-olson.com/2011/06/01/indonesian-president-defamation-social-media/</a></p>
<p>The Indonesian government has been facing criticism on social media platforms like Twitter, blogs, in text messages recently. Last week the political world in Indonesia was turned upside-down by the emergence of a specific SMS text containing allegations of corruption against the nation’s government. The SMS spread far enough for the president to comment on it, saying, “I think with the development of information technologies — such as SMS, Twitter, websites, and Blackberry — as well as all types of online media can improve our lives in this nation. But, for those who are not knights, those who use (these media) for character assassination or verbal abuse. That is freedom of speech, [but] when it comes to defamation then it must be accounted for.”</p>
<p><strong>Malaysian to tweet apology 100 times in Twitter defamation case</strong></p>
<p><a href="http://www.guardian.co.uk/world/2011/jun/02/malaysian-tweet-apology-defamation">http://www.guardian.co.uk/world/2011/jun/02/malaysian-tweet-apology-defamation</a></p>
<p>A Malaysian social activist will apologise 100 times on Twitter in an unusual settlement with a magazine publisher in a defamation case. The penalty has sparked debate among <a href="http://www.guardian.co.uk/technology/internet">internet</a> users about the pitfalls of social media in <a href="http://www.guardian.co.uk/world/malaysia">Malaysia</a>, where authorities have warned people to be more cautious about what they write on blogs, Facebook and Twitter.<a href="http://twitter.com/#%21/fahmi_fadzil">Fahmi Fadzil</a>, an opposition politician&#8217;s aide and respected commentator on social issues, claimed on Twitter in January that his pregnant friend had been poorly treated by her employers at a magazine run by BluInc Media.</p>
<p><strong>Vodafone India sues customer for defamatory Facebook statuses</strong></p>
<p><a href="http://thenextweb.com/in/2011/06/01/vodafone-india-sues-customer-for-posting-defamatory-facebook-statuses/">http://thenextweb.com/in/2011/06/01/vodafone-india-sues-customer-for-posting-defamatory-facebook-statuses/</a></p>
<p>Vodafone India has sent in a legal notice to a man who has complained about its services on Facebook, asking him to take down the ‘defamatory’ posts. This case is interesting because if the court gives an injunction, it could become a precedent for other popular brands to start sending legal notices against other microbloggers.</p>
<p><strong>Playstation Network coming back online everywhere except Japan, Hong Kong, and South Korea</strong></p>
<p><a href="http://www.reuters.com/article/2011/05/31/us-sony-network-idUSTRE74U07A20110531">http://www.reuters.com/article/2011/05/31/us-sony-network-idUSTRE74U07A20110531</a></p>
<p>Following the closure of the service after information was stolen from 77 million accounts, Sony has announced that it will re-launch the service in every market except for Japan, Hong Kong, and South Korea. Sony has declined to comment as to why they are excluding these countries. Around 10% of the affected PSN users are in these countries. Sony has hinted, however, that services will return to these Asian nations only a few days after the others.</p>
<p><strong><em>The Social Web</em></strong></p>
<p><strong>Zynga to launch new game – “Empires and Allies” in Indonesian, Chinese, Malay, and Korean</strong></p>
<p><a href="http://www.hollywoodreporter.com/news/zynga-launch-new-game-empires-193468">http://www.hollywoodreporter.com/news/zynga-launch-new-game-empires-193468</a></p>
<p>Social gaming developer Zynga has announced the global launch of Empires &amp; Allies, its first strategy combat game &#8211; a release “that includes more social features than any of its other games.” It is debuting in 12 languages, including Indonesian, Traditional Chinese and, for the first time, Malay and Korean. Zynga has more than 250 million monthly active users and is the developer of games such as CityVille, FarmVille, FrontierVille, Mafia Wars and Cafe World.</p>
<p><strong>Facebook close to 700 million users</strong></p>
<p><a href="http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/">http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/</a></p>
<p>The top country (in terms of growth) in the last month was Brazil, which added 1.9 million new users. The rest of the top ten included Indonesia (up 1.5 million), the Philippines (up 1.3 million), and India (up 0.9 million).</p>
<p><strong><em>Mobile</em></strong></p>
<p><em> </em></p>
<p><strong>Intel Ultrabooks are front and center at Taiwan IT expo (Computex 2011)</strong></p>
<p><a href="http://www.zdnet.com/blog/computers/computex-2011-intel-unveils-ultrabook-talks-medfield-tablets/6004">http://www.zdnet.com/blog/computers/computex-2011-intel-unveils-ultrabook-talks-medfield-tablets/6004</a></p>
<p>The first ultrabooks, which will be available later this year, will be based on Intel’s second-generation Core processors, measure less than 0.8 inches thick and cost less than $1,000 US. The size, performance and features of these ultrabooks will evolve over the next two to three years as Intel introduces new processor technology.</p>
<p><strong>Location-based marketing hits Colombo</strong></p>
<p><a href="http://www.asiadigitalmap.com/2011/06/location-based-marketing-hits-colombo/">http://www.asiadigitalmap.com/2011/06/location-based-marketing-hits-colombo/</a></p>
<p>Marketers are beginning to use location-based marketing in the Sri-Lankan capital. They are mainly targeting the “New Urban Middle Class” – a new, small social category. Smartphones aren’t nearly as prevalent as feature phones in Sri Lanka, so ambitions are still tempered.</p>
<p>(Thanks to Asia Digital Map)</p>
<p><strong><em>Long Reads</em></strong></p>
<p><em> </em></p>
<p><strong>Bigerati: May’s most explosive stats</strong></p>
<p><a href="http://www.slideshare.net/OgilvyAsia/bigerati-ogilvy-asia-pacific/">http://www.slideshare.net/OgilvyAsia/bigerati-ogilvy-asia-pacific/</a></p>
<p><strong>Digital Life: today and tomorrow 7mins state of the world overview</strong></p>
<p><strong> </strong></p>
<p><a href="http://youtu.be/iG8KaWxr2gs">http://youtu.be/iG8KaWxr2gs</a></p>
<p><strong><em>Creative</em></strong></p>
<p><em> </em></p>
<p><strong>Turkcell Twitter campaign</strong></p>
<p><a href="http://www.simplyzesty.com/twitter/brilliant-twitter-campaign-case-study/">http://www.simplyzesty.com/twitter/brilliant-twitter-campaign-case-study/</a></p>
<p>(Thanks to Supavadee Tantiyanon for the link)</p>
<p><strong>LG Loves Indonesia</strong></p>
<p><strong> </strong></p>
<p><a href="https://www.facebook.com/LGLovesIndonesia">https://www.facebook.com/LGLovesIndonesia</a></p>
<p>(Thanks to Dhanushree Sant for the link)</p>
<p><strong>Kitty and Lala: Chinese bloggers take center stage as Intel unveils global campaign</strong></p>
<p><a href="http://www.youtube.com/watch?v=JFbUbAWbB-s">http://www.youtube.com/watch?v=JFbUbAWbB-s</a> &amp; <a href="http://www.campaignbrief.com/asia/2011/06/chinese-bloggers-take-centre-s.html">http://www.campaignbrief.com/asia/2011/06/chinese-bloggers-take-centre-s.html</a></p>
<p><strong><em>&amp; Finally…</em></strong></p>
<p>Take a minute to focus on yourself with these social media visualization tools…</p>
<p><strong>Intel’s Museum of Me</strong></p>
<p><a href="http://www.intel.com/museumofme/r/index.htm">http://www.intel.com/museumofme/r/index.htm</a></p>
<p>Link this to your Facebook account and embark on a tour of your Facebook world, complete with exhibits showcasing your photos, friends, and statuses.</p>
<p>(Thanks to Alexandra Mecklenburg for the link)</p>
<p><strong>The Social List</strong></p>
<p><a href="http://www.the-social-list.com/">http://www.the-social-list.com/</a></p>
<p>See your “worth” on Facebook, Twitter, LinkedIn, or Foursquare</p>
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		<title>A range of outlooks from Asia&#8217;s youth</title>
		<link>http://www.asiadigitalmap.com/2011/03/a-range-of-outlooks-from-asias-youth/</link>
		<comments>http://www.asiadigitalmap.com/2011/03/a-range-of-outlooks-from-asias-youth/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 03:52:40 +0000</pubDate>
		<dc:creator>Michael McClelland</dc:creator>
				<category><![CDATA[China]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Indonesia]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=3331</guid>
		<description><![CDATA[Though often lumped together by Westerners, Asian nations are showing their uniqueness more than ever. At the same time, they are showing us that in today&#8217;s globalized world, people (and youth in particular) share many of the same dreams and aspirations. This week, several extremely different yet equally powerful pieces were released on or by...]]></description>
			<content:encoded><![CDATA[<div>
<p>Though often lumped together by Westerners, Asian nations are showing their uniqueness more than ever. At the same time, they are showing us that in today&#8217;s globalized world, people (and youth in particular) share many of the same dreams and aspirations. This week, several extremely different yet equally powerful pieces were released on or by Asia&#8217;s youth. Check them out.</p>
<p><strong>What does it mean to be young in China?</strong><br />
<a href="http://www.psfk.com/2011/03/video-what-does-it-mean-to-be-young-in-china.html"> http://www.psfk.com/2011/03/video-what-does-it-mean-to-be-young-in-china.html<br />
</a> This video remixes old clips that Chinese youth would recognize with modern representations of China’s burgeoning youth culture. The video shows a passion for musical events, extreme sports, and socializing.</p>
<p><strong>Indonesia – the next big thing in digital media</strong><br />
<a href="http://www.penn-olson.com/2011/03/25/indonesia-the-next-big-thing-in-digital-media/"> http://www.penn-olson.com/2011/03/25/indonesia-the-next-big-thing-in-digital-media/</a><br />
Several students from a university in Singapore compiled this video on why Indonesia is the “next big thing” in digital media. They cite statistics such as Indonesia’s huge amount of Facebook users, the high number of Internet cafes, and the growing Internet penetration as proof.</p>
<p><strong>Sour economy and multiple new crises test Japan’s young</strong><br />
<a href="http://www.nytimes.com/2011/04/01/world/asia/01youth.html?_r=1&amp;hp"> http://www.nytimes.com/2011/04/01/world/asia/01youth.html?_r=1&amp;hp</a><br />
Hundreds of thousands of young Japanese people resume their working lives this week, and they face a transformed Japan that will test a generation reared in affluence yet dismissed by its elders as selfish materialists.</p>
</div>
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		<title>Japan market overivew</title>
		<link>http://www.asiadigitalmap.com/2010/12/japan-market-overivew/</link>
		<comments>http://www.asiadigitalmap.com/2010/12/japan-market-overivew/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 16:39:00 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=2598</guid>
		<description><![CDATA[Our team in Japan has just published a great market overview of the japan digital, social and mobile market. While penetration rates of interent and mobile are some of the highest in the region, consumer behaviour is still somewhat reticent and polarised. The fact is that Japanese marketers still do not invest as much in...]]></description>
			<content:encoded><![CDATA[<p>Our team in Japan has just published a great market overview of the japan digital, social and mobile market. While penetration rates of interent and mobile are some of the highest in the region, consumer behaviour is still somewhat reticent and polarised. The fact is that Japanese marketers still do not invest as much in digital as the consumer media consumption figures would suggest. I think there are few countries in the world where the funkiness and digital focus of the consumers is in such stark contrast to the spending patterns and creativity of most marketers.</p>
<p>Download this great presentation from here:</p>
<div style="width: 425px"><strong><a title="Japan Digital Overview from Neo @ Ogilvy 2010" href="http://www.slideshare.net/Barney/japan-digital-overview-from-neo-ogilvy-2010">Japan Digital Overview from Neo @ Ogilvy 2010</a></strong></p>
<div style="padding: 5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/Barney">Barney Loehnis</a>.</div>
</div>
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		<title>This Week in Asia and Beyond</title>
		<link>http://www.asiadigitalmap.com/2010/11/this-week-in-asia-and-beyond/</link>
		<comments>http://www.asiadigitalmap.com/2010/11/this-week-in-asia-and-beyond/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 09:00:49 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Philippines]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Taiwan]]></category>
		<category><![CDATA[Thailand]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vietnam]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=2494</guid>
		<description><![CDATA[Which Nation is Most Innovative &#8211; Judged by Number of Patents Filed? psfk.com/2010/11/which-nation-is-the-most-innovative.html Japan leads in terms of total patents granted, but it’s the Republic of Korea that is the most efficient in its innovation &#8211; each dollar spent on research is likelier to result in a patent. Tencent Profit Increases 52% on China Online...]]></description>
			<content:encoded><![CDATA[<p><strong>Which Nation is Most Innovative &#8211; Judged by Number of Patents Filed?</strong></p>
<p><a href="http://bit.ly/dkXk3S">psfk.com/2010/11/which-nation-is-the-most-innovative.html</a></p>
<p>Japan leads in terms of total patents granted, but it’s the Republic of Korea that is the most efficient in its innovation &#8211; each dollar spent on research is likelier to result in a patent.</p>
<p><strong>Tencent Profit Increases 52% on China Online Games Sales, Advertising Surge</strong></p>
<p><a href="http://bit.ly/9kIGLS">bloomberg.com/news/2010-11-10/tencent-profit-rises-52-on-china-online-games-sales-update1-.html</a></p>
<p>The company had 636.6 million active user accounts for its QQ instant-messaging service at the end of September, compared with 612.5 million three months earlier, it said. The online- chat program had 18 times more subscribers than <a href="http://www.bloomberg.com/apps/quote?ticker=MSFT:US">Microsoft Corp.</a>’s MSN service in China at the end of last year, according to research company Analysis International.</p>
<p><strong>How Baidu Won China</strong></p>
<p><a href="http://bit.ly/cbnMt9">http://www.businessweek.com/magazine/content/10_47/b4204060242597.htm</a></p>
<p>The company has a 73 percent share of the world&#8217;s largest Internet market by users, and has the fifth-largest market capitalization ($38.3 billion) among the world&#8217;s pure-play Internet companies. It&#8217;s now 57 percent bigger than Yahoo!.</p>
<p>Baidu&#8217;s stock price has more than doubled since January, when Google first disclosed &#8230; &#8220;a new approach&#8221; to China, with the company saying it would no longer censor search results.&#8221;Every once in a while a gift is handed to you. We handed one to Robin,&#8221; says Eric Schmidt CEO of Google.</p>
<p><strong>Social Media Booming in Indonesia and India</strong></p>
<p>While you weren’t looking, Indonesia became Facebook’s second largest market, Twitter’s fifth largest market, and the number ONE Foursquare nation. The social media boom in Indonesia is also spreading its influence to other Asian nations.</p>
<p><a href="http://tcrn.ch/al671R">techcrunch.com/2010/11/06/hey-facebook-twitter-and-foursquare-zynga-and-i-are-in-indonesia-where-are-you/</a></p>
<p>The mobile social network Mig33, which boasts over two million Indian users, has just secured US $8.9 million, most from an Indonesian entrepreneur.</p>
<p><a href="http://bit.ly/ax10pI">watblog.com/2010/11/09/mig33-raises-8-9-million-from-indonesian-entrepreneur/</a></p>
<p><strong>India&#8217;s Challenge to Facebook</strong></p>
<p><a href="http://bbc.in/b3NJp4">bbc.co.uk/news/business-11525627</a></p>
<p>Ibibo is making a good challenge on Facebook by developing a range of local relevant games. Those games include &#8220;The Great Indian Parking Wars&#8221;, where users collect points by parking &#8220;legally or illegally&#8221; and &#8211; in a very local touch &#8211; removing idle cows. Like its home base of Gurgaon, which has turned from a village near Delhi to a shining new city in a matter of years, Ibibo has come seemingly out of nowhere. Since it was set up in January 2007, Ibibo has massed 3.7 million users, making it the largest locally based social network in India.</p>
<p><strong>Kik, the Skype of Text Messages, is Registering 250,000 New Users a Day</strong></p>
<p><a href="http://bit.ly/cjTXzJ">venturebeat.com/2010/11/05/kik-sms-growth/</a></p>
<p>(Thanks to Rohan Deshpande for the link)</p>
<p><strong>Fashion Forward in China’s Booming E-Commerce Market.</strong></p>
<p><a href="http://bit.ly/blpTI2">bloggerinsight.com/blog</a></p>
<p>Chinese business to consumer fashion e-commerce has grown by 100% in the past three years. TaoBao controls 76% of China&#8217;s eCommerce, but increasingly growth will be driven by more sophisticated offerings that can differentiate on service and style. With Gap joining established Chinese forces such as VANCL and Taobao, the industry is poised to grow even more.</p>
<p><strong>Bain &amp; Co on Luxury in China</strong></p>
<p>What luxury goods to Chinese consumers buy? Bain and Co. have just released their new study of the Chinese luxury market. Research points to a new generation of luxury shoppers. 67% of the growth in 2010 is from new consumers. Also, luxury interest in expanding from Tier 1 cities to China’s Tier 2 and Tier 3 cities.</p>
<p><a href="http://bit.ly/aigOti">bain.com/bainweb/PDFs/cms/Public/China_Luxury_Market_Study_2010.pdf</a></p>
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		<title>Facebook &#8211; Humanity Gathers &#8211; The Brutal World of Likes and Unlikes</title>
		<link>http://www.asiadigitalmap.com/2010/11/facebook-humanity-gathers-the-brutal-world-of-likes-and-unlikes/</link>
		<comments>http://www.asiadigitalmap.com/2010/11/facebook-humanity-gathers-the-brutal-world-of-likes-and-unlikes/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 08:56:25 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Philippines]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Taiwan]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=2491</guid>
		<description><![CDATA[We thought you&#8217;d enjoy a little  deep dive into Facebook, it&#8217;s growing presence in Asia and how it can be  leveraged or abused in marketing. Let&#8217;s start with the numbers: in recent months Facebook has slain mighty  giants Yahoo and Google to become the number one site in virtually every SE  Asian country (Hong Kong,...]]></description>
			<content:encoded><![CDATA[<p>We thought you&#8217;d enjoy a little  deep dive into Facebook, it&#8217;s growing presence in Asia and how it can be  leveraged or abused in marketing.</p>
<p>Let&#8217;s start with the numbers: in recent months Facebook has slain mighty  giants Yahoo and Google to become the number one site in virtually every SE  Asian country (Hong Kong, Taiwan, Australia and rapidly growing in Japan and Korea). This  staggering growth has happened in the past nine months. Indonesia is  Facebook&#8217;s second largest market in the world with 30m users (3m in the  last month alone), with Philippines the sixth largest with 17m users and  India with 15m and poised to explode. Most Asian markets are growing 10-15%  every month. Hong Kong has one of the highest penetration rates of 48% of  the population; Indonesia has 100.3% penetration of people online. Facebook  users tend to be 16-30, spending about 30mins online every day, and no  surprise that the Facebook audiences the more influential one &#8211; therefore  the one that brands need to engage with most.</p>
<p>Never again can we talk about digital not being mass media. There has never  been such a penetrated concentration of humankind in a single media or  social entity.</p>
<p>Check out the stats below:</p>
<p><a href="http://www.facebakers.com/facebook-statistics/?interval=last-6-months#chart-intervals">http://www.facebakers.com/facebook-statistics/?interval=last-6-months#chart-i&#8230;</a></p>
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