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		<title>Facebook now indexed by Google</title>
		<link>http://www.asiadigitalmap.com/2011/11/facebook-now-indexed-by-google/</link>
		<comments>http://www.asiadigitalmap.com/2011/11/facebook-now-indexed-by-google/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 01:04:10 +0000</pubDate>
		<dc:creator>Greg Tan</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Signals]]></category>
		<category><![CDATA[Updates]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=4647</guid>
		<description><![CDATA[If you&#8217;ve missed the big news, it was recently announced that Google is now indexing Facebook Comments on websites (I found out from the legendary Facebook Queen herself, Mari Smith). But don&#8217;t get confused &#8211; Google&#8217;s only indexing the comments from the Facebook connect add-on commenting system (read this if you&#8217;d like to find out...]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve missed the big news, it was recently announced that <a href="http://www.readwriteweb.com/archives/google_now_indexing_facebook_comments.php">Google is now indexing Facebook Comments</a> on websites (I found out from the legendary Facebook Queen herself, <a href="https://www.facebook.com/marismith/posts/176091525812332">Mari Smith</a>).</p>
<p>But don&#8217;t get confused &#8211; Google&#8217;s only indexing the comments from the Facebook connect add-on commenting system (read <a href="http://www.google.com.au/url?sa=t&amp;rct=j&amp;q=facebook%2Badd-on%2Bcommenting&amp;source=web&amp;cd=1&amp;ved=0CCcQFjAA&amp;url=http%3A%2F%2Fwww.ruhanirabin.com%2Feasy-steps-to-facebook-connect-comment-box-how-to%2F&amp;ei=qoWwTvrrNtCYiAef65XcAg&amp;usg=AFQjCNFIcglClau-AG4B0wFgQqO8HQ195Q">this </a>if you&#8217;d like to find out how to install it on your website), NOT personal Facebook comments on Facebook itself.</p>
<p>These comments are now being crawled &#8211; and ranked &#8211; in Google SERPs (Search Engine Results Pages). It seems Google is continuing to take its dedication to integrating <a href="http://www.google.com.au/url?sa=t&amp;rct=j&amp;q=social%2Bsignals&amp;source=web&amp;cd=3&amp;ved=0CDoQFjAC&amp;url=http%3A%2F%2Fsearchengineland.com%2Fwhat-social-signals-do-google-bing-really-count-55389&amp;ei=OoSwTuGkFLGQiAeJlPD0Ag&amp;usg=AFQjCNFFTqC9oKe6tH5bkllNR9Brb5Y2tw">social signals</a> into its search algorithm. Social signals refers to a social search feature that tailors  your personal search engine result rankings that&#8217;s influenced by your own social circle i.e. if a friend of yours has commented, +1&#8242;d or &#8220;Liked&#8221; a particular article, product listing or review, that result will rank above other &#8220;organic&#8221; results.</p>
<p style="text-align: center"><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/11/2011-11-02-10h57_07.png"><img class="alignnone size-full wp-image-4649" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/11/2011-11-02-10h57_07.png&amp;aoe=1&amp;q=100&amp;w=655&amp;h=691&amp;hash=77cb9b76e60e9b8466ed7f3280acb2fb" alt="" /></a><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/11/2011-11-02-10h57_07.png"><br />
</a></p>
<p>This is obviously going to be a huge plus for e-retailers &#8211; <a href="http://www.thinkgeek.com/geektoys/science/ea9b/?pfm=Carousel_%20ea9b_BBCubes_1">Think Geek</a> is a great example of this. Their product pages utilise both a Facebook social plug-in as well as the Facebook &#8220;Like&#8221; button, allowing visitors to see which of their own friends have already &#8220;Liked&#8221; the product, as well as the ability to read what other users have to say about the product.</p>
<p><img class="aligncenter" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.marketingcharts.com/wp/wp-content/uploads/2008/11/rubicon-influence-various-sources-information-on-purchasing-2008.jpg&amp;aoe=1&amp;q=100&amp;w=585&amp;h=430&amp;hash=2978cd43b8b0e05129d18c1e2efc48f8" alt="" /></p>
<p>We already know that <strong>personal advice</strong> and <strong>online comments by users</strong> influence purchase decisions more strongly than other types of information, with <a href="http://www.marketingcharts.com/interactive/online-reviews-second-only-to-word-of-mouth-in-purchase-influence-6968/rubicon-influence-various-sources-information-on-purchasing-2008jpg/">online reviews second only to word of mouth in purchase influence</a>. As such, there&#8217;s now an ongoing trend for marketers to consider integration with social platforms to support and encourage online comments and personal advice around products &#8211; and it&#8217;s precisely this phenomenon that Google (and/or Facebook) is leveraging by indexing Facebook comments. The key takeaway from Rubicon&#8217;s research above? <em>The Web is the #2 resource for customer support information, after user manuals.  It ranks ahead of calling the manufacturer or asking a dealer.</em></p>
<p>Now, more than ever before, websites have more incentive to install the add-on, once again preserving Facebook&#8217;s position as the leading social network.</p>
<p><img class="aligncenter" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://rww.readwriteweb.netdna-cdn.com/scobleizer_comment.png&amp;aoe=1&amp;q=100&amp;w=575&amp;h=350&amp;hash=022b3b1c79ed3ec3d83bf4c6c7423f48" alt="" /><img class="aligncenter" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://rww.readwriteweb.netdna-cdn.com/google_comment.png&amp;aoe=1&amp;q=100&amp;w=575&amp;h=200&amp;hash=7ee3f8ae8eb470f038354324f5a5b69b" alt="" />We&#8217;ve got a great example of the Facebook comments plugin below, right on Asia Digital Map, showcasing the broader appeal for the plugin on blogs and other content distributors. With social signals becoming more and more important to SEO, it does look like it&#8217;s the next frontier for Google and Bing. If you&#8217;d like to find what which social signals Google and Bing actually count, Search Engine Land has a really good article <a href="http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389">here</a>.</p>
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		<title>Korea: Weekly Social Media News Update</title>
		<link>http://www.asiadigitalmap.com/2011/08/korea-weekly-social-media-news-update-26/</link>
		<comments>http://www.asiadigitalmap.com/2011/08/korea-weekly-social-media-news-update-26/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 08:06:25 +0000</pubDate>
		<dc:creator>Jane Lee</dc:creator>
				<category><![CDATA[Korea]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Digital Influence]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=4192</guid>
		<description><![CDATA[Here is this week’s Social media news update from Korea! Korea’s Top 3 Portal Sites Performance Result in Q2 According to the research done on nation’s top 3 portal sites’ performance, Naver continues to maintain its first rank, followed closely by Daum. However, SK Communications has been losing its popularity after their information disclosure crisis....]]></description>
			<content:encoded><![CDATA[<p>Here is this week’s Social media news update from Korea! <img src='http://www.asiadigitalmap.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>Korea’s Top 3 Portal Sites Performance Result in Q2 </strong></span>According to the research done on nation’s top 3 portal sites’ performance, Naver continues to maintain its first rank, followed closely by Daum. However, SK Communications has been losing its popularity after their information disclosure crisis. <a href="http://bit.ly/qkcy0S" target="_blank"><em>Read more</em></a><em></em></p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>포털 3사 ‘2강 1약’체제 굳어지나 </strong></span>포털 사이트의 2,4분기 실적을 조사한 결과, 네이버는 부동의 1위를 지키고 있고, 모바일 광고시장을 선점한 다음이 그 뒤를 바짝 추격하고 있습니다. 그러나 해킹 문제, 검색 시장의 점유율 하락으로 SK는 점점 뒤쳐지고 있다고 하네요.</p>
<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/08/portal.jpg"><img class="size-medium wp-image-4193 alignleft" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/08/portal-300x100.jpg&amp;aoe=1&amp;q=100&amp;w=300&amp;h=100&amp;hash=dcaf8906224b80b6d509e602d34f78da" alt="" /></a></p>
<p style="text-align: justify" align="left"><span style="color: #ff0000"><strong>NHN launched an open market, Naver Mileage</strong></span> NHN has launched a new service, Naver Mileage. This open market service allows users to use and collect mileage at its affiliates with the same Naver ID. <a href="http://bit.ly/oC2qjU" target="_blank"><em>Read more</em></a><strong> </strong></p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>NHN, </strong><strong>오픈마켓 진출 박차…`네이버 마일리지` 오픈 </strong></span>네이버의 오픈마켓 소식입니다. 네이버 마일리지로 불리는 이 오픈마켓 서비스는 네이버 아이디 하나로 가맹점에서 마일리지 적립 및 사용이 가능한 적립금 제도라고 합니다.</p>
<p style="text-align: justify"><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/08/naver.jpg"><img class="alignleft size-medium wp-image-4195" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/08/naver-300x143.jpg&amp;aoe=1&amp;q=100&amp;w=300&amp;h=143&amp;hash=3f00b3f7fbda135758bc2dd2efcad3b1" alt="" /></a></p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>Who is the next dominator of mobile platform? </strong></span>Since Nate’s information disclosure crisis and delayed launch of Naver’s new mobile service ‘Line’, the competition between Mypeople and Kakaotalk is getting more intense. In just 3 month, Mypeople has doubled its users mainly due to their platform expansion and improved functions.<a href="http://www.etnews.com/201108170205" target="_blank"> <em>Read more</em></a><strong></strong></p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>모바일 플랫폼 주인은 바로 나 </strong></span>해킹 사태로 네이트온톡이 주춤하고, 네이버 &#8216;라인&#8217; 출시가 지연되는 가운데 모바일 플랫폼 시장에서는 마이피플과 카카오톡의 경쟁이 치열해지고 있습니다. 마이피플의 사용자는 한 분기 만에 두 배로 급증하였는데 그 원인은 기능과 플랫폼의 확장에 따른 것이라고 하네요.</p>
<p style="text-align: justify"><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/08/ca.jpg"><img class="alignleft size-full wp-image-4196" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/08/ca.jpg&amp;aoe=1&amp;q=100&amp;w=300&amp;h=249&amp;hash=9a266017757ff236812aeb969ecce7ac" alt="" /></a></p>
<p style="text-align: justify" align="left"><span style="color: #ff0000"><strong>First ever Facebook commerce by Lotte Young Plaza </strong></span>Lotte.com, one of Korea’s major on-line shopping website, started &#8216;Facebook commerce&#8217; this week. The site introduced its new &#8216;Group Buying&#8217; service on facebook, offering discounted price to items with 100 or more Likes. <em><a href="http://bit.ly/o2x8Bt" target="_blank">Read more</a></em></p>
<p style="text-align: justify"><span style="color: #ff0000"><strong>롯데 영플라자 `페이스북 커머스` 첫 도전</strong></span> 롯데닷컴이 페이스북 커머스를 시작했습니다. 구입을 원하는 고객이 많을수록 가격이 낮아지는 ‘그룹 바이 커머스(Group Buy Commerce)’ 기능을 도입했다고 하는데요. 상품마다 ‘사고싶어요’ 버튼을 누른 고객이 100명 이상 되어야 해당 상품을 목표 할인가에 구입할 수 있는 시스템이라고 하네요.</p>
<p style="text-align: justify"><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/08/fb.jpg"><img class="alignleft size-full wp-image-4197" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/08/fb.jpg&amp;aoe=1&amp;q=100&amp;w=300&amp;h=229&amp;hash=e916c971e468c741996b1c6c84e5675b" alt="" /></a></p>
<p style="text-align: justify" align="left"><span style="color: #ff0000"><strong>Naver and Daum competes offline! </strong></span>The offline services offered by web-portal companies are increasing. Daum has been displaying &#8216;Digital View&#8217; at many subway stations across Seoul and recently, Naver has launched offline shop called &#8216;Naver App Square&#8217; in downtown Seoul, allowing consumers to experience its applications. Tele-communication companies including SK telecom, KT, LGU+ are also planning to expand its stores for consumer to experience their solutions, along with their existing services. <a href="http://bit.ly/orDsOz" target="_blank"><em>Read more</em><em></em></a></p>
<p style="text-align: justify" align="left"><span style="color: #ff0000"><strong>네이버·다음이 인터넷 밖으로 나왔다 </strong></span>포털업체들의 오프라인 매장이 증가하고 있습니다. 이미 다음은 지하철 역사에 전광판 &#8216;디지털뷰&#8217;를 운영하고 있는데요, 네이버는 최근 명동에 &#8216;네이버 앱스퀘어&#8217;를 설치하여 소비자들이 앱을 직접 체험할 수 있도록 했다는군요. 통신업체 SK텔레콤, KT, LGU+도 소프트웨어와 서비스를 제공하는 복합 공간으로 확대 운영할 계획입니다.</p>
<p style="text-align: right"><strong><a href="http://www.asiadigitalmap.com/wp-content/uploads/2011/02/ADM4.jpg"><img class="alignright" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2011/02/ADM4-150x150.jpg&amp;aoe=1&amp;q=100&amp;w=150&amp;h=150&amp;hash=a6a406a7e0c8544a4ad92451302ab9b8" alt="" /></a><br />
<a href="http://www.facebook.com/OgilvyPRSeoul">www.facebook.com/OgilvyPRSeoul</a></strong></p>
]]></content:encoded>
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		<title>Digerati: Good Bubbles, China&#8217;s Illegal Money, Chimerical Complaints and Ma might bite Yahoo</title>
		<link>http://www.asiadigitalmap.com/2011/06/digerati-good-bubbles-chinas-illegal-money-chimerical-complaints-and-ma-might-bite-yahoo/</link>
		<comments>http://www.asiadigitalmap.com/2011/06/digerati-good-bubbles-chinas-illegal-money-chimerical-complaints-and-ma-might-bite-yahoo/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 04:33:40 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital Activation]]></category>
		<category><![CDATA[Digital Reputation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Philippines]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Taiwan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=3623</guid>
		<description><![CDATA[This week we decipher a series of terms from China&#8217;s bureau of riddles: financial spin masters describe the current internet bloated IPO valuations as a &#8220;good bubble&#8221;; cryptic shenanigans with China&#8217;s three mobile operators under scrutiny in an affair over RMB350m of &#8220;illegal&#8221; money; Xinhua hits back at Google&#8217;s &#8220;chimerical complaints&#8221; of cyberattacks emanating from...]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Geneva} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Geneva; min-height: 14.0px} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Geneva; color: #3300ff} span.s1 {text-decoration: underline} span.s2 {text-decoration: line-through} span.s3 {color: #000000} span.s4 {text-decoration: underline ; color: #3300ff} --></p>
<p>This week we decipher a series of terms from China&#8217;s bureau of riddles: financial spin masters describe the current internet bloated IPO valuations as a &#8220;good bubble&#8221;; cryptic shenanigans with China&#8217;s three mobile operators under scrutiny in an affair over RMB350m of &#8220;illegal&#8221; money; Xinhua hits back at Google&#8217;s &#8220;chimerical complaints&#8221; of cyberattacks emanating from Jinan, China.</p>
<p><strong><em>China</em></strong></p>
<p><strong>China embraces its inner tech bubble</strong></p>
<p><a href="http://blogs.forbes.com/ericjackson/2011/05/31/china-embraces-its-inner-tech-bubble/">http://blogs.forbes.com/ericjackson/2011/05/31/china-embraces-its-inner-tech-bubble/</a></p>
<p>Tech industry leaders in China seem to agree that a “bubble” is currently underway in their country. Rather than dread the inevitable fall, however, the executives are focused on the golden age of development that they are currently in. As one leader said, “We’re in the midst of a bubble but a good bubble.  It’s going to create a flight to quality.  The bad companies will lose momentum or die. The market will shrink to a small base of companies.” Soon investors will stop and companies will go under, but the industry as a whole (in China) is focused on the positive.</p>
<p><strong>Western view: Chinese hackers use fake Gmail site to steal activist data</strong></p>
<p><strong> </strong></p>
<p><a href="http://www.guardian.co.uk/technology/2011/jun/01/google-hacking-chinese-attack-gmail">http://www.guardian.co.uk/technology/2011/jun/01/google-hacking-chinese-attack-gmail</a></p>
<p>Google has revealed that it had been the target of a phishing campaign seemingly originating in Jinan, a mid-sized Chinese city (six million) known mostly for exports, [72 fresh springs, its muslim population and its status as the IT capital of China twinned with Bangalore, India]. It was aimed at gaining access to the accounts of senior officials in the U.S., Korea and other governments, as well as those of Chinese activists.</p>
<p><strong>China view: &#8220;Google&#8217;s Chimerical Complaints&#8221;&#8230; against local chefs making cider-snacks cyberattacks</strong></p>
<p><a href="http://news.xinhuanet.com/english2010/china/2011-06/02/c_13907875.htm">http://news.xinhuanet.com/english2010/china/2011-06/02/c_13907875.htm</a></p>
<p>It was the second time that Google arbitrarily pointed its finger at China. Last year, Google groundlessly accused the Chinese government of supporting hacker attack against it and pushed China to abandon legal regulations on the Internet by threatening to withdraw from the Chinese market. The chimerical complaints by Google have become obstacles for enhancing global trust between stakeholders in cyberspace. However, it was too imprudent for the online giant to lash out at others without solid proof to support its accusation. Last year, Google invited the U.S. National Security Agency (NSA), a spy agency, to help with its inquiry into cyberattacks against it&#8230; they traced the attackers to computers at Chinese Shanghai Jiaotong University and Lanxiang Vocational School.. The report amused many Chinese at that time since Lanxiang Vocational School enjoys a good fame at training chefs for local restaurants. It is really hard for people with common sense to understand.</p>
<p><strong>Ma might bite Yahoo &#8211; Alibaba Group CEO Jack Ma on the Alipay affair, Yahoo and loving employees (video and transcript)</strong></p>
<p><a href="http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/">http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/</a></p>
<p>Jack Ma reveals several insights in this interview, including his thoughts on employee training (which he feels should all be done internally), cultural trends in China (customs, people, and government) and business trends in China (mobile, gaming, and search), and Yahoo (which he’d love to buy some day).</p>
<p><strong>New Sina Weibo profiles leak reveals vitual goods, eCommerce integration</strong></p>
<p><a href="http://thenextweb.com/asia/2011/06/02/new-sina-weibo-profiles-leak-reveals-virtual-goods-ecommerce-integration">http://thenextweb.com/asia/2011/06/02/new-sina-weibo-profiles-leak-reveals-virtual-goods-ecommerce-integration</a></p>
<p>A leaked screenshot caught reveals more details on what seems to be Sina’s new “QWeibo” profiles, which feature virtual goods and eCommerce integration. Sina has been adding features to the Weibo platform in an attempt to turn it into a complete social network experience instead of simply being a microblogging platform.</p>
<p><strong>10 reasons why China is different</strong></p>
<p><a href="http://www.project-syndicate.org/commentary/roach5/English">http://www.project-syndicate.org/commentary/roach5/English</a></p>
<p>This report singles out strategy, commitment, delivery, saving, rural-urban migration 316 million Chinese are expected to move from rural to urban China over the next 20 years), consumption, services, foreign direct investment (China is a magnet for the investment of multinational technology companies), education (1.5 million engineers and scientists graduate in China every year), and innovation (China’s aggressive pursuit of patents and new technologies is what sets it apart) as the main differentiator between China and other nations.</p>
<p><strong>China’s seizure of China Mobile leads to wider corruption probe</strong></p>
<p><a href="http://www.bloomberg.com/news/2011-06-01/china-s-seizure-of-china-mobile-executive-leads-to-wider-corruption-probe.html">http://www.bloomberg.com/news/2011-06-01/china-s-seizure-of-china-mobile-executive-leads-to-wider-corruption-probe.html</a></p>
<p>All three of China’s major mobile carriers (China Mobile, China Unicom, and China Telecom) are now under investigation following the arrest of a China Mobile executive in March. The investigation is a probe of more than 60 people that may involve 350 million yuan of “illegal money”.</p>
<p><strong><em>Other Asia</em></strong></p>
<p><strong>Indonesian president responds to defamation in social media</strong></p>
<p><a href="http://www.penn-olson.com/2011/06/01/indonesian-president-defamation-social-media/">http://www.penn-olson.com/2011/06/01/indonesian-president-defamation-social-media/</a></p>
<p>The Indonesian government has been facing criticism on social media platforms like Twitter, blogs, in text messages recently. Last week the political world in Indonesia was turned upside-down by the emergence of a specific SMS text containing allegations of corruption against the nation’s government. The SMS spread far enough for the president to comment on it, saying, “I think with the development of information technologies — such as SMS, Twitter, websites, and Blackberry — as well as all types of online media can improve our lives in this nation. But, for those who are not knights, those who use (these media) for character assassination or verbal abuse. That is freedom of speech, [but] when it comes to defamation then it must be accounted for.”</p>
<p><strong>Malaysian to tweet apology 100 times in Twitter defamation case</strong></p>
<p><a href="http://www.guardian.co.uk/world/2011/jun/02/malaysian-tweet-apology-defamation">http://www.guardian.co.uk/world/2011/jun/02/malaysian-tweet-apology-defamation</a></p>
<p>A Malaysian social activist will apologise 100 times on Twitter in an unusual settlement with a magazine publisher in a defamation case. The penalty has sparked debate among <a href="http://www.guardian.co.uk/technology/internet">internet</a> users about the pitfalls of social media in <a href="http://www.guardian.co.uk/world/malaysia">Malaysia</a>, where authorities have warned people to be more cautious about what they write on blogs, Facebook and Twitter.<a href="http://twitter.com/#%21/fahmi_fadzil">Fahmi Fadzil</a>, an opposition politician&#8217;s aide and respected commentator on social issues, claimed on Twitter in January that his pregnant friend had been poorly treated by her employers at a magazine run by BluInc Media.</p>
<p><strong>Vodafone India sues customer for defamatory Facebook statuses</strong></p>
<p><a href="http://thenextweb.com/in/2011/06/01/vodafone-india-sues-customer-for-posting-defamatory-facebook-statuses/">http://thenextweb.com/in/2011/06/01/vodafone-india-sues-customer-for-posting-defamatory-facebook-statuses/</a></p>
<p>Vodafone India has sent in a legal notice to a man who has complained about its services on Facebook, asking him to take down the ‘defamatory’ posts. This case is interesting because if the court gives an injunction, it could become a precedent for other popular brands to start sending legal notices against other microbloggers.</p>
<p><strong>Playstation Network coming back online everywhere except Japan, Hong Kong, and South Korea</strong></p>
<p><a href="http://www.reuters.com/article/2011/05/31/us-sony-network-idUSTRE74U07A20110531">http://www.reuters.com/article/2011/05/31/us-sony-network-idUSTRE74U07A20110531</a></p>
<p>Following the closure of the service after information was stolen from 77 million accounts, Sony has announced that it will re-launch the service in every market except for Japan, Hong Kong, and South Korea. Sony has declined to comment as to why they are excluding these countries. Around 10% of the affected PSN users are in these countries. Sony has hinted, however, that services will return to these Asian nations only a few days after the others.</p>
<p><strong><em>The Social Web</em></strong></p>
<p><strong>Zynga to launch new game – “Empires and Allies” in Indonesian, Chinese, Malay, and Korean</strong></p>
<p><a href="http://www.hollywoodreporter.com/news/zynga-launch-new-game-empires-193468">http://www.hollywoodreporter.com/news/zynga-launch-new-game-empires-193468</a></p>
<p>Social gaming developer Zynga has announced the global launch of Empires &amp; Allies, its first strategy combat game &#8211; a release “that includes more social features than any of its other games.” It is debuting in 12 languages, including Indonesian, Traditional Chinese and, for the first time, Malay and Korean. Zynga has more than 250 million monthly active users and is the developer of games such as CityVille, FarmVille, FrontierVille, Mafia Wars and Cafe World.</p>
<p><strong>Facebook close to 700 million users</strong></p>
<p><a href="http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/">http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/</a></p>
<p>The top country (in terms of growth) in the last month was Brazil, which added 1.9 million new users. The rest of the top ten included Indonesia (up 1.5 million), the Philippines (up 1.3 million), and India (up 0.9 million).</p>
<p><strong><em>Mobile</em></strong></p>
<p><em> </em></p>
<p><strong>Intel Ultrabooks are front and center at Taiwan IT expo (Computex 2011)</strong></p>
<p><a href="http://www.zdnet.com/blog/computers/computex-2011-intel-unveils-ultrabook-talks-medfield-tablets/6004">http://www.zdnet.com/blog/computers/computex-2011-intel-unveils-ultrabook-talks-medfield-tablets/6004</a></p>
<p>The first ultrabooks, which will be available later this year, will be based on Intel’s second-generation Core processors, measure less than 0.8 inches thick and cost less than $1,000 US. The size, performance and features of these ultrabooks will evolve over the next two to three years as Intel introduces new processor technology.</p>
<p><strong>Location-based marketing hits Colombo</strong></p>
<p><a href="http://www.asiadigitalmap.com/2011/06/location-based-marketing-hits-colombo/">http://www.asiadigitalmap.com/2011/06/location-based-marketing-hits-colombo/</a></p>
<p>Marketers are beginning to use location-based marketing in the Sri-Lankan capital. They are mainly targeting the “New Urban Middle Class” – a new, small social category. Smartphones aren’t nearly as prevalent as feature phones in Sri Lanka, so ambitions are still tempered.</p>
<p>(Thanks to Asia Digital Map)</p>
<p><strong><em>Long Reads</em></strong></p>
<p><em> </em></p>
<p><strong>Bigerati: May’s most explosive stats</strong></p>
<p><a href="http://www.slideshare.net/OgilvyAsia/bigerati-ogilvy-asia-pacific/">http://www.slideshare.net/OgilvyAsia/bigerati-ogilvy-asia-pacific/</a></p>
<p><strong>Digital Life: today and tomorrow 7mins state of the world overview</strong></p>
<p><strong> </strong></p>
<p><a href="http://youtu.be/iG8KaWxr2gs">http://youtu.be/iG8KaWxr2gs</a></p>
<p><strong><em>Creative</em></strong></p>
<p><em> </em></p>
<p><strong>Turkcell Twitter campaign</strong></p>
<p><a href="http://www.simplyzesty.com/twitter/brilliant-twitter-campaign-case-study/">http://www.simplyzesty.com/twitter/brilliant-twitter-campaign-case-study/</a></p>
<p>(Thanks to Supavadee Tantiyanon for the link)</p>
<p><strong>LG Loves Indonesia</strong></p>
<p><strong> </strong></p>
<p><a href="https://www.facebook.com/LGLovesIndonesia">https://www.facebook.com/LGLovesIndonesia</a></p>
<p>(Thanks to Dhanushree Sant for the link)</p>
<p><strong>Kitty and Lala: Chinese bloggers take center stage as Intel unveils global campaign</strong></p>
<p><a href="http://www.youtube.com/watch?v=JFbUbAWbB-s">http://www.youtube.com/watch?v=JFbUbAWbB-s</a> &amp; <a href="http://www.campaignbrief.com/asia/2011/06/chinese-bloggers-take-centre-s.html">http://www.campaignbrief.com/asia/2011/06/chinese-bloggers-take-centre-s.html</a></p>
<p><strong><em>&amp; Finally…</em></strong></p>
<p>Take a minute to focus on yourself with these social media visualization tools…</p>
<p><strong>Intel’s Museum of Me</strong></p>
<p><a href="http://www.intel.com/museumofme/r/index.htm">http://www.intel.com/museumofme/r/index.htm</a></p>
<p>Link this to your Facebook account and embark on a tour of your Facebook world, complete with exhibits showcasing your photos, friends, and statuses.</p>
<p>(Thanks to Alexandra Mecklenburg for the link)</p>
<p><strong>The Social List</strong></p>
<p><a href="http://www.the-social-list.com/">http://www.the-social-list.com/</a></p>
<p>See your “worth” on Facebook, Twitter, LinkedIn, or Foursquare</p>
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		<title>Japan market overivew</title>
		<link>http://www.asiadigitalmap.com/2010/12/japan-market-overivew/</link>
		<comments>http://www.asiadigitalmap.com/2010/12/japan-market-overivew/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 16:39:00 +0000</pubDate>
		<dc:creator>Barney Loehnis</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=2598</guid>
		<description><![CDATA[Our team in Japan has just published a great market overview of the japan digital, social and mobile market. While penetration rates of interent and mobile are some of the highest in the region, consumer behaviour is still somewhat reticent and polarised. The fact is that Japanese marketers still do not invest as much in...]]></description>
			<content:encoded><![CDATA[<p>Our team in Japan has just published a great market overview of the japan digital, social and mobile market. While penetration rates of interent and mobile are some of the highest in the region, consumer behaviour is still somewhat reticent and polarised. The fact is that Japanese marketers still do not invest as much in digital as the consumer media consumption figures would suggest. I think there are few countries in the world where the funkiness and digital focus of the consumers is in such stark contrast to the spending patterns and creativity of most marketers.</p>
<p>Download this great presentation from here:</p>
<div style="width: 425px"><strong><a title="Japan Digital Overview from Neo @ Ogilvy 2010" href="http://www.slideshare.net/Barney/japan-digital-overview-from-neo-ogilvy-2010">Japan Digital Overview from Neo @ Ogilvy 2010</a></strong></p>
<div style="padding: 5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/Barney">Barney Loehnis</a>.</div>
</div>
]]></content:encoded>
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		<title>MicroBook: The beginning of the end of search as we know it</title>
		<link>http://www.asiadigitalmap.com/2010/10/microbook-the-beginning-of-the-end-of-search-as-we-know-it/</link>
		<comments>http://www.asiadigitalmap.com/2010/10/microbook-the-beginning-of-the-end-of-search-as-we-know-it/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 23:00:48 +0000</pubDate>
		<dc:creator>Jonathan Nguyen</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=2276</guid>
		<description><![CDATA[If a million people ‘like’ your content and share it on Facebook, it will now absolutely impact your search rank. The deal announced today between Microsoft and Facebook finally demonstrated a practical application of crowd sourced information built into search. Microsoft’s Bing search engine will be incorporating Facebook ‘likes’ into its search algorithm. The end...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2010/10/image.png"><img style="margin-left: 0px;margin-right: 0px;border: 0px" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2010/10/image_thumb.png&amp;aoe=1&amp;q=100&amp;w=170&amp;h=121&amp;hash=73f3e3dbe33b0eef03e46f10caf4babc" border="0" alt="image" align="left" /></a></p>
<p>If a million people ‘like’ your content and share it on Facebook, it will now absolutely impact your search rank.</p>
<p>The deal <a href="http://www.businessinsider.com/the-balance-of-power-is-shifting-from-google-to-facebook-2010-10?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29" target="_blank">announced today</a> between Microsoft and Facebook finally demonstrated a practical application of crowd sourced information built into search. Microsoft’s Bing search engine will be incorporating Facebook ‘likes’ into its search algorithm.</p>
<p>The end of Google’s dominance in search was foreshadowed long ago by users of social network Friendfeed, a Twitter-like platform built by ex-Googlers. Their argument was that unlike Google, the content within <a href="http://friendfeed.com" target="_blank">Friendfeed</a> was shared by like minded individuals.</p>
<p>Although the basic premise was good, Friendfeed was not the right platform. Like Twitter, it was too much of a stream and the information you were getting was good, but did not arrive at the right time. It appeared in your stream when someone shared it not when you needed it.</p>
<p>It was also yet another network you had to be on.</p>
<p>The announcement today, builds upon this by drawing crowd sourced information into a platform that you would already, naturally use for search. A search engine.</p>
<p>This has far reaching implications for SEOs, brands and Joe Bloggs. In coming posts I will deal with each of these individually. Watch this space.</p>
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		<title>Real Time: The biggest thing in search since 1 second ago</title>
		<link>http://www.asiadigitalmap.com/2009/12/real-time-the-biggest-thing-in-search-since-1-second-ago/</link>
		<comments>http://www.asiadigitalmap.com/2009/12/real-time-the-biggest-thing-in-search-since-1-second-ago/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 11:16:27 +0000</pubDate>
		<dc:creator>Dennis Spring</dc:creator>
				<category><![CDATA[Digital Reputation]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[real time]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=1317</guid>
		<description><![CDATA[Last week Google announced it's real time search feature, which I believe is set to forever change the way we think about and use search.

If you haven't seen it in action yet I recommend you go to google.com and search for something topical like climate change. In the results some movement should catch your eye and there they'll be - real time search results. Take a moment to just sit back, relax and let the strangely compelling waterfall of information wash over you.

Once you wake from the dull, Google-induced trance you will have hopefully experienced an epiphany similar to mine:

Right at this moment people all over the world are talking about you, your business, your brand, your event, whatever it may be, and now as soon as they say it - Google will display it.

So how are we going to influence the conversation and harness the power of real time in 2010?]]></description>
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<p><strong>Last week Google announced it&#8217;s </strong><a href="http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html"><strong>real time search feature</strong></a><strong>, which I believe is set to forever change the way we think about and use search.</strong></p>
<p>If you haven&#8217;t seen it in action yet I recommend you go to the Google home page and search for something topical like <a href="http://www.google.com/search?hl=en&amp;client=safari&amp;rls=en&amp;q=climate+change&amp;btnG=Search&amp;aq=f&amp;oq=&amp;aqi=">climate change</a>.</p>
<p>In the results some movement should catch your eye and there they&#8217;ll be &#8211; real time search results. Take a moment to just sit back, relax and let the strangely compelling waterfall of information wash over you.</p>
<p>Once you wake from the dull, Google-induced trance you&#8217;ll have hopefully experienced an epiphany similar to mine:</p>
<p><em>Right at this moment people all over the world are talking about you, your business, your brand, your event, whatever it may be, and now as soon as they say it &#8211; Google will display it.</em></p>
<p>So how are we going to influence the conversation and harness the power of real time in 2010?</p>
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		<title>What does the internet think about Windows 7?</title>
		<link>http://www.asiadigitalmap.com/2009/10/what-does-the-internet-think-about-windows-7/</link>
		<comments>http://www.asiadigitalmap.com/2009/10/what-does-the-internet-think-about-windows-7/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 03:20:07 +0000</pubDate>
		<dc:creator>Jonathan Nguyen</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Digital Reputation]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[what does the internet think]]></category>
		<category><![CDATA[windows 7]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=797</guid>
		<description><![CDATA[We have been fooling around with &#8220;What does the internet think?&#8221; a little bit in here for a bit of fun. And with the big news of the day being the Microsoft Windows 7 launch I thought I would see what the internet thought about Windows 7. Little did I know I would uncover a...]]></description>
			<content:encoded><![CDATA[<p>We have been fooling around with &#8220;<a href="http://www.whatdoestheinternetthink.net/" target="_blank">What does the internet think?</a>&#8221; a little bit in here for a bit of fun. And with the big news of the day being the Microsoft Windows 7 launch I thought I would see what the internet thought about Windows 7. Little did I know I would uncover<strong> a massive conspiracy</strong>.</p>
<p>My first search I used the fastest method, and asked the Internet to use Google only, and here is the result (click for a full size):</p>
<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-google-think.png"><img class="alignnone size-medium wp-image-798" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-google-think-300x211.png&amp;aoe=1&amp;q=100&amp;w=300&amp;h=211&amp;hash=06d138c7bf3449062f21ee6907bebb97" alt="what-does-google-think" /></a></p>
<p>I thought to myself, &#8220;Gee, I didn&#8217;t think that the internet was <strong>that apathetic</strong> about Windows 7!&#8221;</p>
<p>So I thought I&#8217;d rerun the search based on Microsoft&#8217;s own search engine, Bing:</p>
<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-bing-think.png"><img class="alignnone size-medium wp-image-805" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-bing-think-300x205.png&amp;aoe=1&amp;q=100&amp;w=300&amp;h=205&amp;hash=6efbb3ca079e4c703ae6ccfdce2a1243" alt="What does Bing think of Windows 7" /></a></p>
<p>I smelt a rat. So the final search I took the slowest option and checked against ALL search engines:</p>
<p><a href="http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-all-think.png"><img class="alignnone size-medium wp-image-806" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2009/10/what-does-all-think-300x205.png&amp;aoe=1&amp;q=100&amp;w=300&amp;h=205&amp;hash=95be7ea81289905f7f12564a47971d89" alt="What does the Internet think?" /></a></p>
<p>Is there something fishy going on at Googleplex?</p>
<p>&#8212;</p>
<p>Disclosure: Microsoft is an Ogilvy client, however they haven&#8217;t paid for or endorsed this post, but this blogger thought the results were extremely amusing. This blogger doesn&#8217;t really believe that Google is tampering with the scores&#8230; or are they? <img src='http://www.asiadigitalmap.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>H1N1 Top of Mind Across Asia</title>
		<link>http://www.asiadigitalmap.com/2009/04/swineflu-asia/</link>
		<comments>http://www.asiadigitalmap.com/2009/04/swineflu-asia/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 13:17:43 +0000</pubDate>
		<dc:creator>Brian Giesen</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=173</guid>
		<description><![CDATA[While it originated half a world away, the H1N1 outbreak has spread internationally and in so doing has gripped the attention of people across the globe, including here in Asia and Australia. Our Hong Kong team, lead by Chris Graves, President of Ogilvy PR in Asia, has put together a helpful and simple resource for...]]></description>
			<content:encoded><![CDATA[<p>While it originated half a world away, the H1N1 outbreak has spread internationally and in so doing has gripped the attention of people across the globe, including here in Asia and Australia.</p>
<p>Our <a title="Ogilvy PR hong kong" href="http://www.ogilvypr.com/en/country/asia-pacific">Hong Kong team</a>, lead by Chris Graves, President of Ogilvy PR in Asia, has put together a helpful and simple resource for getting the latest news and facts about the Swine Flu outbreak. What&#8217;s great about the <a title="Ogilvy Swine Flu" href="http://flu.ogilvy.com.hk/">Managing Through Flu</a> dashboard is that it&#8217;s one place where everyone within Ogilvy &#8211; as well as the public - can find clear, official and fresh facts about Swine Flu from credible organizations, including the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO).  In a public health emergency, cutting through the clutter of 91,000+ mainstream press articles and more than 120,000+ blog posts to get the simple facts is important.</p>
<p>Here in Australia and across the Asia Pacific region, the Swine Flu is top of mind and a growing concern. I did a quick check of Google Trends, and here in Sydney specifically, the number of <a title="Swine Flu Searches" href="http://www.google.com/trends?q=swine+flu%2C+economy&amp;ctab=0&amp;geo=au&amp;geor=all&amp;date=mtd&amp;sort=0">people searching for swine flu</a> on Google now far outpaces searches for topics such as the economy - issues that have dominated the airwaves and conversation here for some time.  Check out the spike in searches here in Sydney specifically:</p>
<p><img class="alignnone size-full wp-image-177" title="swine1" src="http://www.asiadigitalmap.com/wp-content/uploads/2009/04/swine1.bmp" alt="swine1" /></p>
<p>Here are a sampling of other Ogilvy bloggers from around the world who&#8217;ve posted about the Swine Flu outbreak:</p>
<p><a title="Swine Flu Dashboard is Very Helpful" href="http://http://blog.ogilvypr.com/2009/04/swine-flu-dashboard-is-very-useful/">Swine Flu “Dashboard” is Very Useful</a></p>
<p><a title="Swine Flu News" href="http://www.the-open-room.com/getting-the-official-swine-flu-news/">Getting the Official Swine Flu News</a></p>
<p><a title="Swine Flu and Federal Govt" href="http://theintersection.ogilvypr.com/2009/04/the-federal-government-politics-and-swine-flu/">The Federal Government, Politics and Swine Flu</a></p>
<p><a href="http://twitter.com/ThomasCrampton/statuses/1647730554">Colleagues at Ogilvy just put together a swine flu page filled with links and RSS feeds</a></p>
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		<title>28 Blog Traffic &amp; Engagement Driving Tips</title>
		<link>http://www.asiadigitalmap.com/2009/03/blog-traffic-tips/</link>
		<comments>http://www.asiadigitalmap.com/2009/03/blog-traffic-tips/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 20:18:03 +0000</pubDate>
		<dc:creator>Brian Giesen</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=108</guid>
		<description><![CDATA[Whether you&#8217;re gearing up to launch a brand new blog, or you&#8217;ve been posting religiously over the past few years and have amassed a sizable audience, it&#8217;s always a good idea to take stock of the various ways to drive traffic and increase engagement on your blog. I&#8217;ve created a list of 28 blog traffic...]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-111" title="Blog Promotion Tips" src="http://www.asiadigitalmap.com/wp-content/plugins/autothumb/image.php?src=http://www.asiadigitalmap.com/wp-content/uploads/2009/03/blogpromotiontips.jpg&amp;aoe=1&amp;q=100&amp;w=432&amp;h=170&amp;hash=c95e13d2ed8bf3b54c3948390086e9a2" alt="Blog Promotion Tips" /></p>
<p>Whether you&#8217;re gearing up to launch a brand new blog, or you&#8217;ve been posting religiously over the past few years and have amassed a sizable audience, it&#8217;s always a good idea to take stock of the various ways to drive traffic and increase engagement on your blog.</p>
<p>I&#8217;ve created a list of 28 blog traffic and engagement driving tips that you can use to ensure you&#8217;re doing everything possible to generate ROI against the time and energy you&#8217;re investing by blogging. While this list is by no means comprehensive, it&#8217;s hopefully a good starting point and may spark some new thinking about how to get more people reading and engaging with your content.</p>
<p><span id="more-108"></span></p>
<p>If you have other suggestions and tips, by all means feel free to leave a comment!</p>
<p><strong>1. Promote the Blog on Existing Company Web Sites</strong>:  Surprising as it may seem, this is often a missed opportunity to generate traffic and inbound links from long-standing and Google-juice rich sites.</p>
<p><strong>2. Distribute a Social Media Press Release:  </strong>For a new blog, using a service such as <a href="http://www.pitchengine.com/">PitchEngine</a> or <a title="MultiVu MNR" href="http://www.prnewswire.com/mnr/">MultiVu</a> is a great way to get fast inbound links, which will get the blog indexed by search engines faster.</p>
<p><strong>3. Follow the 2-to-1 Post Rule: </strong>Link to two other blog posts in every blog post you write. Others will notice.</p>
<p><strong>4. Comment Regularly:</strong> Make a habit of leaving substantive comments on other people&#8217;s blog posts.</p>
<p><strong>5. Optimize Your Posts for Search: </strong>Craft each blog post around a single topic and optimize the post for search (more on that in a minute).</p>
<p><strong>6. Claim Your Blog on Technorati:  </strong>Register and <a title="Claim Your Blog on Technorati" href="http://weblogs.about.com/b/2009/02/18/claim-your-blog-on-technorati.htm">claim your blog on Technorati</a>, a leading blog search engine.</p>
<p><strong>7. Email Signatures:  </strong>Another simple opportunity to drive traffic. Make sure your blog URL is included in your work and personal email signatures.</p>
<p><strong>8. Host a Contest:  </strong><a title="Blog Contests" href="http://www.couponcravings.com/2008/10/giveaway-50-gift-card-for-box-tops.html">Sponsoring a contest</a> for even a medium- to low-value prize is a great way to drive traffic to your blog and engagement (through commenting).</p>
<p><strong>9. Grow Your Social Footprint:  </strong>Participate in other social media sites and networks (e.g., Del.icio.us, Twitter, Facebook, Bebo, etc.) and include a link to your blog in each of the profiles. Mark Hayward has <a title="Social Media Footprint" href="http://mark-hayward.com/2009/02/19/25-ways-to-create-your-social-media-footprint-today">25 great tips</a>.</p>
<p><strong>10. Create a Good List:  </strong>Creating a <a title="Creating Lists" href="http://socialmediatrader.com/what-is-the-most-popular-top-number-list-on-digg">good list</a> will get you places in social media. They&#8217;re a good opportunity to link to other people and research, too.</p>
<p><strong>11. Post What&#8217;s Hot, Not What&#8217;s Not. </strong>Write about posts that are timely and in-the-news now. More people will be searching for your topic. Yahoo! Buzz and <a title="Whats Rising Technorati" href="http://technorati.com/?source=posts&amp;sort=buzz&amp;page=1">What&#8217;s Rising on Technorati</a> are good places to find out what topics are buzzing.</p>
<p><strong>12. Headlines are Vital &amp; Go Viral: </strong>Spend the extra 10 minutes to write a catchy, pithy title for your blog post. Unlike books, most people judge a post by it&#8217;s title. A good headline is more likely to find it&#8217;s way to DIGG and delicious, too.</p>
<p><strong>13. Multimedia Matters: </strong>Including an image or a video in your blog posts make the post more impactful visually, but also provide the reader with richer content they can interact with or pass along easily.</p>
<p><strong>14. Offer a POV:  </strong>Offer a point of view in your post. Simply sharing a news article, video or image every now and then is fine, but give your readers a bit of editorial. Even if it&#8217;s only a few words.</p>
<p><strong>15. Never Say &#8220;No Comment&#8221;:  </strong>Read and respond to every comment left. Blogging is all about conversation, and one main way dialogue happens is through commenting. It&#8217;s important to respond to people who take the time to leave a comment, even if it&#8217;s simply a &#8220;thank you&#8221;.</p>
<p><strong>16. Internal Company Newsletters:  </strong>A good internal communications tactic, write a quick story about the launch of your blog (or 1-year anniversary, etc.) for your internal company newsletter.</p>
<p><strong>17. Email Interviews: </strong> Conduct email or <a title="Email and Video Interviews" href="http://blog.ogilvypr.com/2009/03/air-forces-rules-of-engagement-round-two/">video interviews</a> with other bloggers or offline experts, many of whom have their own audiences and following. To respect their time, keep the number of questions to a minimum.</p>
<p><strong>18. Write What You Know:  </strong>Keep your posts on-topic and stick to your area of expertise.</p>
<p><strong>19. Group Announcements:  </strong>When launching a new blog or announcing a major milestone, post a link or send an announcement to your company&#8217;s groups on Facebook, LinkedIn, etc.</p>
<p><strong>20. Get Points for Group Participation:  </strong>Start a group meme &#8211; or discussion topic &#8211; and ask others in your group to participate by either posting or leaving a comment. See the <a title="Twitter Strategy Series" href="http://blog.ogilvypr.com/2008/11/twitter-bootcamp-for-pr-a-recap">Twitter Strategy Series</a>.</p>
<p><strong>21. Phone a Friend:  </strong>Simply ask friends and colleagues who blog to include a link to yours in their blogroll.</p>
<p><strong>22. Don&#8217;t Be Needy:  </strong>It&#8217;s not appropriate to ask established blogges for a link, unless you&#8217;ve developed a relationship with them (by commenting on their posts over time, developing a relationship, etc.).</p>
<p><strong>23. Avoid the Three Deadly C&#8217;s:  </strong>OK, while not deadly, it&#8217;s best to refrain from talking about the three C&#8217;s &#8211; Clients, Company Information, and Competition.</p>
<p><strong>24. Co-Create Something:  </strong>What kind of content could you create with the help of your readers? Our <a title="Blogger Outreach Code of Ethics" href="http://blog.ogilvypr.com/wp-content/uploads/blogger-outreach-code-of-ethics.pdf">Blogger Outreach Code of Ethics</a> was co-created with the help of 60+ other bloggers.</p>
<p><strong>25. Do Light Keyword Research:  </strong>Before writing your post, check out SEO tools such as <a title="Google Keyword Tool" href="https://adwords.google.com/select/KeywordToolExternal">Google&#8217;s Keyword tool</a> to see the words people are actually typing into Google. Then craft your entire post around a single popular keyword.</p>
<p><strong>26. Six Keyword Sweet Spots:  </strong>Use the keyword you found in #25 in five critical places &#8211; 1) title of the post, 2) first sentence, 3) link text, 4) the URL of the post, 5) within each paragraph (if possible), 6) and in alt text.</p>
<p><strong>27. Link to Previous Posts:  </strong>Link to previous posts on the same topic to get the content re-indexed by search engines.</p>
<p><strong>28. Reverse-Engineer Links:  </strong>Google the <a title="Google Topic Plus Blog" href="http://www.google.com/search?hl=en&amp;rls=com.microsoft%3Aen-us%3AIE-SearchBox&amp;rlz=1I7ADBF_en&amp;q=sydney+blog">topic of your post plus the word &#8220;blog&#8221;</a>. Linking to good posts that appear in the top 10 search results will give your post more juice with Google.</p>
<p>Those are my 28 tips &#8211; what are yours?  Share your best practices with all by leaving a comment below!</p>
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		<title>Key Take Aways from Open Room: Your Blog™</title>
		<link>http://www.asiadigitalmap.com/2009/03/open-room-your-blog/</link>
		<comments>http://www.asiadigitalmap.com/2009/03/open-room-your-blog/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 16:55:16 +0000</pubDate>
		<dc:creator>Asia Digital Map Administrator</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital Reputation]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Influencers]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Research & Insights]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.asiadigitalmap.com/?p=101</guid>
		<description><![CDATA[I’ve actually got quite a fair bit to share, but i suppose the details can be further articulated in later posts. What i want to share is perhaps key takeaways that i got from Your Blog™ as a blogger from each of the presenters. Overall i know the session was about marketing your blog, but...]]></description>
			<content:encoded><![CDATA[<p>I’ve actually got quite a fair bit to share, but i suppose the details can be further articulated in later posts. What i want to share is perhaps key takeaways that i got from <a href="http://www.the-open-room.com/your-blog/">Your Blog™</a> as a blogger from each of the presenters.</p>
<p>Overall<br />
i know the session was about marketing your blog, but a great sense i got from each presenter, was that they actually don’t make money from their blog, but rather, their blog was both personal branding and a marketing tool for who they are as people, as personalities.</p>
<p>My suspicion (correct me if i’m wrong) is that earning a living from blog advertising for personally owned blogs is a bit of a myth. Whether it’s a question of eyeballs or sustainability, all three bloggers who shared use their blogs as pieces of thought leadership, reputation and authority. Only Arti, who was an ex-journalist was paid for her professional writing skills.</p>
<p><a href="http://www.yongfook.com/">Yongfook</a>: 8 profound and live changing things that happened because of my blog<br />
Yongfook was one of my original heroes when i first started blogging in 2003. Back then, he was still writing his crazy Japanese food blog posts, talking about dealing with isolation in a rural Japanese village, and i thought “I want that! I want a really fun blog!” And so that’s my key takeaway, even as Yongfook matured and evolved to his current <a href="http://www.sweetcron.com/">lifestream</a>, he’s always maintained that unique Yongfook <a href="http://www.personalitynotincluded.com/">personality</a>.</p>
<p>Arti Mulchand: Write Right<br />
Key takeaway: You don’t have to use long flowery language to be a good writer. A good writer communicates clearly, gives readers content that is easily understood and makes a point. One good method to sustain reader interest, is by ’scattering gold coins’. Give them a good reason to read the next paragraph. Always.</p>
<p><a href="http://www.designsojourn.com/">Design Sojourn</a>: How to be a __________ superstar<br />
Key Takeaway: Managing your blog’s branding / personality so that you’re not an expert, but an authority on your given subject. My personal take on <a href="http://www.designsojourn.com/">Brian Ling</a>’s insight, is that it’s hard to be considered an expert in the field without actual accreditation, but being an authority is more feasible, valuable even perhaps. It allows you to share your opinions confidently, while always being open enough for discussion. Sometimes it’s not always about having the final say in things and have your words treated as ‘gold’, but being regarded in your area of interest / field of expertise. And you can play your cards right, is to share knowledge, share good things, invite different opinions, distill for further insights and maintaining both online and offline relationships. So those Technorati links that add to your authority? There’s some truth to that system!</p>
<p><a href="http://www.toysrevil.net/">Toysrevil</a>: Eh, You Singaporean Meh?<br />
Key takeaway: Original content. Toysrevil is the embodiment of passion when it comes to sharing knowledge, opinions on all things toys. But what really struck me, was how he puts his personal stamp on each picture he takes of a toy. In some sense, there is only one such picture in the world, they each tell a story, and convey important information for those in the toy scene. Each picture is uniquely his, and i believe that has helped add fans to his growing fan-base.</p>
<p>All’s well that ends well<br />
And those were the key takeaways i got from the speakers! I’m sure everyone’s got an opinion and some key takeaways! May i invite you to share what yours were if you were here at Your Blog™ with us?</p>
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