Spotlight on Malaysia – Education and crime in Malaysian tech focus

Other Asia – Updated Internet stats from all over Asia

China

China Mobile makes far more money than Unicom and Telecom

http://www.penn-olson.com/2011/08/25/china-mobile-makes-way-way-more-money-than-unicom-and-telecom/

In the past year, China Mobile made 61 billion RMB (about US$9.6 billion) in profits alone. For the first half of 2011, China Mobile’s profits were six times more than China Telecom’s, and twenty-four times more than China Unicom’s.

China tops US to become largest PC market

http://www.bbc.co.uk/news/business-14639021

China passed the US in PC shipments in the second quarter of 2011, marking the first time the Asian nation has done so. 18.5 million units were shipped in China during the quarter versus 17.7 million in the United States. The US is still expected to remain the largest PC market for the year of 2011 but will probably relinquish the throne to China at the end of 2012.

 Microsoft forms cloud-computing partnership in China

http://thenextweb.com/microsoft/2011/08/23/microsoft-forms-cloud-computing-partnership-in-china/

Microsoft has announced a new joint-venture in Beijing which will, “develop, market and sell solutions for the booming cloud-computing market in China.”

Their partner is China Standard Software, a Shanghai-based R&D company.

(Thanks to Pete Mitchell for the link)

Chinese TV alludes to US website attacks

http://allthingsd.com/20110825/chinese-state-tv-alludes-to-u-s-website-attacks/

Chinese state television has broadcast footage of what two experts on the Chinese military say appears to be a military institute demonstrating software designed to attack websites in the U.S. The evidence is far from concrete, however some experts believe it to be an example of an official source contradicting China’a repeated assertions that it doesn’t engage in cyberattacks.

Spotlight on Malaysia

Social media helps find lost student in Malaysia

http://www.nytimes.com/2011/08/22/world/asia/22iht-search22.html?_r=1&ref=technology

The hunt for a lost student in Malaysia spread from email to Facebook to a Twitter hashtag and eventually resulted in his safe return home. Malaysians connected with the student’s family in the US and organized to gather information of his whereabouts.

Government donates computers to pondok schools

http://www.bernama.com/bernama/v5/newsindex.php?id=609979

The government is helping some of the poorest schools in Malaysia move into the digital age by giving them computer equipment. At the prompting of ASEAN Secretary General Surin Pitsuwan, the Malaysian government will give the equipment to five schools in Southern Malaysia. “Pondok” is the word for hut schools.

Cyber casinos busted in Malaysia

http://www.asiaone.com/News/AsiaOne%2BNews/Crime/Story/A1Story20110819-295158.html

The Malaysian police have been cracking down on an epidemic of corrupt cyber-casinos in the country in recent years, and this week arrested three more suspects in the city of Georgetown. The police have conducted 286 raids since 2009 on illegal gambling centers in the North-East District of Penang and confiscated 4,135 computers and gambling devices worth about RM6mil (2 million USD).

Other Asia

Asia’s Internet by the numbers

http://www.penn-olson.com/2011/08/24/asias-internet-by-the-numbers/

Check out these great interactive graphs concerning the Internet in Asia. Great statistics include: 52.2% of Asia’s Internet users are in China (with India, Japan, and Indonesia combined making up 25%); South Korea has the highest Internet penetration with 81% (followed by Brunei(?!), Japan, and Singapore); and Indonesia, India, and the Philippines lead the continent in the number of Facebook members.

 New statistics show that blogs are big in Japan

http://www.comscore.com/Press_Events/Press_Releases/2011/8/Japan_Internet_Users_Spend_Most_Time_on_Blogs_Worldwide

The average blog reader in Japan spends a whopping 62.6 minutes a month reading blogs (on the bog?). This makes it the number one country in the world in terms of blog engagement. Traffic to blogs is continuing to rise in the country as well, quieting murmurs that microblogging is making traditional blogging obsolete.

Social media in India (Infographic)

http://www.penn-olson.com/2011/08/24/infographic-social-media-in-india/

India is a social media powerhouse. They are the third largest Facebook country in the world (behind the USA and Indonesia) with 31 million users. 100 million people are online in India, with 20 million of those coming online daily.

Help write this newsletter (please!) – If you see anything interesting send it to me at:

Barney.loehnis@ogilvy.com (@barneylo) & Michael.mcclelland@ogilvy.com

Tencent tests microblog translation tool, opening door for Chinese sites to adopt English

http://thenextweb.com/asia/2011/06/22/tencent-tests-microblog-translation-tool-paves-way-for-chinese-sites-to-adopt-english/

Chinese Internet giant Tencent has recently partnered with Kingsoft, maker of the machine translation product PowerWord, and Youdao, Netease’s online dictionary, to bridge the language gap among users of its microblogging platform by developing a microblog translation tool. The technology will be responsible for automatic translations to and from English, while Youdao will offer translations for Japanese and Korean. In addition to these two, Tencent is reportedly in talks with several other major translation companies to bring other languages into its microblogging platform.

Cartier joins other luxury brands by getting a Youku channel

http://www.penn-olson.com/2011/06/21/cartier-lv-youku-video-channel/

Cartier has launched a branded channel on Youku.com, China’s biggest video-sharing site. It joins six other upscale brands – Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido – in opting to engage with Chinese consumers via Youku as a part of their social media strategy in the country.

Apps in Asia – China huge, Japan most expensive

http://mashable.com/2011/06/22/china-app-store-market-study/

China is now the second largest iOS apprket in the world (after the USA). Japan accounts for most of the revenue in Asia, as Japan is the most expensive in the region. The study also found that the majority of popular iPhone apps in Asia are only popular in Asia. This is especially true in China, South Korea and Japan. In countries such as India and Indonesia, app localization is less important.

Other Asia

Consumers in Southeast Asia bought over 260,000 tablets in the first quarter of this year

http://www.gfkrt.com/asia/news_events/news/news_single/008189/index.en.html

261,000 tablets spanning almost ten brands were sold across seven Southeast Asian markets* from January to April this year. Tablets operating on the Android operating system (OS) has been rising in prevalence and is today the most popular platform embraced by users. In April, almost half of all tablets (46%) purchased by consumers was an Android compared to five months before, in November, where the proportion was only slightly just over one out of ten (13%).

Taiwan-based chip developer reveals Amazon’s plans to release tablet PCs in September

http://www.digitimes.com/news/a20110621PD222.html

Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be nearly a million units. The autumn launch will allow Amazon to target Thanksgiving and Christmas shoppers in key markets.

The problem with Facebook in Japan

http://www.penn-olson.com/2011/06/20/problem-with-facebook-in-japan/

In a survey of Facebook users in Japan, all participants agreed that Facebook is less secure, has a more complicated user interface, and is definitely not popular compared with Mixi. Many also had issues with Facebook’s real name policy. Participants also pointed out the Facebook goes against the traditioncal Japanese values of harmony and also is too literal for the very escapism and fiction-frenzied culture of Japan.

Tsutenkaku Tower to get LED lights

http://search.japantimes.co.jp/cgi-bin/nn20110622f1.html

Hitachi will replace most neon lights for its advertisements on Osaka’s signature Tsutenkaku Tower with light-emitting diodes in a bid to cut electricity consumption by half and contribute to nationwide energy-saving efforts.

Southeast Asia to ship over 100 million smartphones this year

http://www.zdnetasia.com/sea-to-ship-100m-phones-this-year-62300828.htm

106 million mobile phones are expected to be shipped across Southeast Asia this year, marking a 19 percent increase from 90 million units last year. The number will increase to 163 million by 2015 at a compound annual growth rate of 39 percent. This region encompasses Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

South Korea – eCommerce Cannes winner for Tesco

http://www.youtube.com/watch?v=oPM4Ui6Sjfk

Sina Weibo launches a user data center as a potential revenue source
http://techrice.com/2011/06/15/sina-weibo-launches-user-data-center-a-potential-source-of-revenue-infographic/
Sina Weibo is offering their 140 million users tools to track and monitor their own Weibo accounts through data.weibo.com. The site allows users to monitor their own accounts on a weekly basis in five categories: influencer rating, followers, people followed, weekly top weibo, and top trending topics.

Renren to issue social credit card
http://thenextweb.com/asia/2011/06/15/renren-partners-with-china-merchants-bank-to-issue-credit-card-with-social-features/
Renren has just announced its partnership with one of China’s leading commercial banks, China Merchants Bank, to create a co-branded Renren CMB credit card that takes advantage of the social network’s features.
This credit card program takes advantage of social, location, and mobile services, where credit card holders will be able to “check in” from their current locations to receive promotional information from any of the ten thousand Merchants Bank merchant partners who happen to be located within the vicinity.

China: Truth, rumors, and a basket of fruit
http://www.newyorker.com/online/blogs/evanosnos/2011/06/truth-rumors-and-fruit-baskets.html
China has been awash with rumours and uprisings in recent months. Part of this is due to access to the Internet. Though sites are censored and rumours are eventually erased from the public forum, authorities are still struggling to balance the release of information and public opinion.

Yahoo/Alibaba/Alipay/Jack Ma/Carol Bratz: What happened an what it really means
http://www.chinalawblog.com/2011/06/yahoo_alibaba_alipay_jack_ma_and_what_really_happened_and_what_it_means.html
Yahoo owns a part of Alibaba, which owned Alipay, the online payment business. According to Chinese law, this means it cannot be foreign owned. Yahoo alleges it just recently learned that Alibaba had transferred ownership of Alipay to a fully domestic Chinese entity. Alibaba is saying it did that so as to bring Alipay in line with the laws prohibiting foreign ownership of an online payment company.

Chinese E-Commerce Giant Taobao Splits Itself Up
http://www.businessinsider.com/taobao-split-jack-ma-2011-6?
Taobao, the biggest commerce site in China, is splitting itself up into three sites and entities. Taobao is often referred to as the “eBay of China” but it’s a much broader e-commerce platform and the split reflects that. Now there will be Taobao itself, a consumer-to-consumer marketplace (i.e. like eBay), Taobao Mall, a business-to-consumer marketplace (i.e. businesses open storefront on Taobao Mall to sell to consumers) and eTao, a shopping search engine. Despite the split, still no IPO of Taobao, on the horizon.

Chinese now spend 41% of their online time on social networks
http://thenextweb.com/asia/2011/06/13/chinese-now-spend-41-of-their-time-online-on-social-networks-in-lieu-of-news-sites/
A new report reveals that the Chinese now spend 41% of their time online on social networks, which indicates a major shift in how Chinese netizens are no longer purely consumers of web content, but are now more open to communicate, share, and engage online as well.
(Thanks to Sascha Engel for the link)

Chinese Secretly Copy Austrian UNESCO Town
http://www.spiegel.de/international/europe/0,1518,768754,00.html
Residents of the Austrian mountain town of Hallstatt, population 800, are scandalized. A Chinese firm has plans to replicate the village — including its famous lake — in the southern Chinese province of Guangdong, Austrian media reported this week.

Other Asia

Ebay, Yahoo, Google, Nokia, and Skype announce Asia Internet Coalition
http://www.campaignasia.com/Article/260505,ebay-yahoo-google-nokia-and-skype-launch-asia-internet-coalition.aspx
Ebay, Yahoo, Google, Nokia and Skype have joined forces to launch a new industry association, The Asia Internet Coalition (AIC), which aims to promote understanding and resolution of Internet policy issues in the Asia-Pacific region.

Village in India named after a Groupon clone
http://www.penn-olson.com/2011/06/15/village-in-india-named-after-a-groupon-clone
An Indian Groupon clone has adopted a village called Shiv Nagar in Uttar Pradesh, India, and renamed it to Snapdeal.com Nagar. The one-year-old online group-buying start-up will develop the village’s infrastructure, including installation of water pumps and support of the local school and hospital.

Taiwanese newspaper pre-announces iPad3
http://allthingsd.com/20110614/taiwan-newspaper-pre-announces-7-inch-ipad-3/
Taiwan’s Economic Daily, which correctly predicted some of the specs of the original iPad well ahead of its debut, has stated that Apple has another iPad in the works and intends to launch it before the end of the year. Rumour states that it will have a 7-inch touchscreen with an image resolution five to six times greater than the iPad2.

Malaysia braces for cyber-attacks
http://news.yahoo.com/s/afp/20110615/tc_afp/malaysiaturkeytechnologyinternethacking
Malaysian officials are bracing for hacker attacks on government websites by a group which sabotaged Turkish sites last week to protest against Internet censorship. Internet activists Anonymous warned on a website that they would target Malaysia’s government portal www.Malaysia.gov.my.

Singapore promotes healthy eating with apps
http://www.penn-olson.com/2011/06/10/singapore-promotes-healthy-eating-through-iphone-app/
To promote healthy eating, Singapore’s Health Promotion Board recently launched ‘Healthy Chef,’ an iPhone app that provides healthy cooking recipes for Singaporeans. The app provides over 70 recipes created by renowned chefs in Singapore with choices over Chinese, Malay, Indian or Western cuisines. A user can search for recipes based on calorie level and save them within their shopping list for future reference.
(Thanks to June Saowanee for the link)

This week we decipher a series of terms from China’s bureau of riddles: financial spin masters describe the current internet bloated IPO valuations as a “good bubble”; cryptic shenanigans with China’s three mobile operators under scrutiny in an affair over RMB350m of “illegal” money; Xinhua hits back at Google’s “chimerical complaints” of cyberattacks emanating from Jinan, China.

China

China embraces its inner tech bubble

http://blogs.forbes.com/ericjackson/2011/05/31/china-embraces-its-inner-tech-bubble/

Tech industry leaders in China seem to agree that a “bubble” is currently underway in their country. Rather than dread the inevitable fall, however, the executives are focused on the golden age of development that they are currently in. As one leader said, “We’re in the midst of a bubble but a good bubble.  It’s going to create a flight to quality.  The bad companies will lose momentum or die. The market will shrink to a small base of companies.” Soon investors will stop and companies will go under, but the industry as a whole (in China) is focused on the positive.

Western view: Chinese hackers use fake Gmail site to steal activist data

http://www.guardian.co.uk/technology/2011/jun/01/google-hacking-chinese-attack-gmail

Google has revealed that it had been the target of a phishing campaign seemingly originating in Jinan, a mid-sized Chinese city (six million) known mostly for exports, [72 fresh springs, its muslim population and its status as the IT capital of China twinned with Bangalore, India]. It was aimed at gaining access to the accounts of senior officials in the U.S., Korea and other governments, as well as those of Chinese activists.

China view: “Google’s Chimerical Complaints”… against local chefs making cider-snacks cyberattacks

http://news.xinhuanet.com/english2010/china/2011-06/02/c_13907875.htm

It was the second time that Google arbitrarily pointed its finger at China. Last year, Google groundlessly accused the Chinese government of supporting hacker attack against it and pushed China to abandon legal regulations on the Internet by threatening to withdraw from the Chinese market. The chimerical complaints by Google have become obstacles for enhancing global trust between stakeholders in cyberspace. However, it was too imprudent for the online giant to lash out at others without solid proof to support its accusation. Last year, Google invited the U.S. National Security Agency (NSA), a spy agency, to help with its inquiry into cyberattacks against it… they traced the attackers to computers at Chinese Shanghai Jiaotong University and Lanxiang Vocational School.. The report amused many Chinese at that time since Lanxiang Vocational School enjoys a good fame at training chefs for local restaurants. It is really hard for people with common sense to understand.

Ma might bite Yahoo – Alibaba Group CEO Jack Ma on the Alipay affair, Yahoo and loving employees (video and transcript)

http://allthingsd.com/20110601/alibaba-group-ceo-jack-ma-live-at-d9/

Jack Ma reveals several insights in this interview, including his thoughts on employee training (which he feels should all be done internally), cultural trends in China (customs, people, and government) and business trends in China (mobile, gaming, and search), and Yahoo (which he’d love to buy some day).

New Sina Weibo profiles leak reveals vitual goods, eCommerce integration

http://thenextweb.com/asia/2011/06/02/new-sina-weibo-profiles-leak-reveals-virtual-goods-ecommerce-integration

A leaked screenshot caught reveals more details on what seems to be Sina’s new “QWeibo” profiles, which feature virtual goods and eCommerce integration. Sina has been adding features to the Weibo platform in an attempt to turn it into a complete social network experience instead of simply being a microblogging platform.

10 reasons why China is different

http://www.project-syndicate.org/commentary/roach5/English

This report singles out strategy, commitment, delivery, saving, rural-urban migration 316 million Chinese are expected to move from rural to urban China over the next 20 years), consumption, services, foreign direct investment (China is a magnet for the investment of multinational technology companies), education (1.5 million engineers and scientists graduate in China every year), and innovation (China’s aggressive pursuit of patents and new technologies is what sets it apart) as the main differentiator between China and other nations.

China’s seizure of China Mobile leads to wider corruption probe

http://www.bloomberg.com/news/2011-06-01/china-s-seizure-of-china-mobile-executive-leads-to-wider-corruption-probe.html

All three of China’s major mobile carriers (China Mobile, China Unicom, and China Telecom) are now under investigation following the arrest of a China Mobile executive in March. The investigation is a probe of more than 60 people that may involve 350 million yuan of “illegal money”.

Other Asia

Indonesian president responds to defamation in social media

http://www.penn-olson.com/2011/06/01/indonesian-president-defamation-social-media/

The Indonesian government has been facing criticism on social media platforms like Twitter, blogs, in text messages recently. Last week the political world in Indonesia was turned upside-down by the emergence of a specific SMS text containing allegations of corruption against the nation’s government. The SMS spread far enough for the president to comment on it, saying, “I think with the development of information technologies — such as SMS, Twitter, websites, and Blackberry — as well as all types of online media can improve our lives in this nation. But, for those who are not knights, those who use (these media) for character assassination or verbal abuse. That is freedom of speech, [but] when it comes to defamation then it must be accounted for.”

Malaysian to tweet apology 100 times in Twitter defamation case

http://www.guardian.co.uk/world/2011/jun/02/malaysian-tweet-apology-defamation

A Malaysian social activist will apologise 100 times on Twitter in an unusual settlement with a magazine publisher in a defamation case. The penalty has sparked debate among internet users about the pitfalls of social media in Malaysia, where authorities have warned people to be more cautious about what they write on blogs, Facebook and Twitter.Fahmi Fadzil, an opposition politician’s aide and respected commentator on social issues, claimed on Twitter in January that his pregnant friend had been poorly treated by her employers at a magazine run by BluInc Media.

Vodafone India sues customer for defamatory Facebook statuses

http://thenextweb.com/in/2011/06/01/vodafone-india-sues-customer-for-posting-defamatory-facebook-statuses/

Vodafone India has sent in a legal notice to a man who has complained about its services on Facebook, asking him to take down the ‘defamatory’ posts. This case is interesting because if the court gives an injunction, it could become a precedent for other popular brands to start sending legal notices against other microbloggers.

Playstation Network coming back online everywhere except Japan, Hong Kong, and South Korea

http://www.reuters.com/article/2011/05/31/us-sony-network-idUSTRE74U07A20110531

Following the closure of the service after information was stolen from 77 million accounts, Sony has announced that it will re-launch the service in every market except for Japan, Hong Kong, and South Korea. Sony has declined to comment as to why they are excluding these countries. Around 10% of the affected PSN users are in these countries. Sony has hinted, however, that services will return to these Asian nations only a few days after the others.

The Social Web

Zynga to launch new game – “Empires and Allies” in Indonesian, Chinese, Malay, and Korean

http://www.hollywoodreporter.com/news/zynga-launch-new-game-empires-193468

Social gaming developer Zynga has announced the global launch of Empires & Allies, its first strategy combat game – a release “that includes more social features than any of its other games.” It is debuting in 12 languages, including Indonesian, Traditional Chinese and, for the first time, Malay and Korean. Zynga has more than 250 million monthly active users and is the developer of games such as CityVille, FarmVille, FrontierVille, Mafia Wars and Cafe World.

Facebook close to 700 million users

http://www.socialbakers.com/blog/171-facebook-is-globally-closing-in-to-700-million-users/

The top country (in terms of growth) in the last month was Brazil, which added 1.9 million new users. The rest of the top ten included Indonesia (up 1.5 million), the Philippines (up 1.3 million), and India (up 0.9 million).

Mobile

Intel Ultrabooks are front and center at Taiwan IT expo (Computex 2011)

http://www.zdnet.com/blog/computers/computex-2011-intel-unveils-ultrabook-talks-medfield-tablets/6004

The first ultrabooks, which will be available later this year, will be based on Intel’s second-generation Core processors, measure less than 0.8 inches thick and cost less than $1,000 US. The size, performance and features of these ultrabooks will evolve over the next two to three years as Intel introduces new processor technology.

Location-based marketing hits Colombo

http://www.asiadigitalmap.com/2011/06/location-based-marketing-hits-colombo/

Marketers are beginning to use location-based marketing in the Sri-Lankan capital. They are mainly targeting the “New Urban Middle Class” – a new, small social category. Smartphones aren’t nearly as prevalent as feature phones in Sri Lanka, so ambitions are still tempered.

(Thanks to Asia Digital Map)

Long Reads

Bigerati: May’s most explosive stats

http://www.slideshare.net/OgilvyAsia/bigerati-ogilvy-asia-pacific/

Digital Life: today and tomorrow 7mins state of the world overview

http://youtu.be/iG8KaWxr2gs

Creative

Turkcell Twitter campaign

http://www.simplyzesty.com/twitter/brilliant-twitter-campaign-case-study/

(Thanks to Supavadee Tantiyanon for the link)

LG Loves Indonesia

https://www.facebook.com/LGLovesIndonesia

(Thanks to Dhanushree Sant for the link)

Kitty and Lala: Chinese bloggers take center stage as Intel unveils global campaign

http://www.youtube.com/watch?v=JFbUbAWbB-s & http://www.campaignbrief.com/asia/2011/06/chinese-bloggers-take-centre-s.html

& Finally…

Take a minute to focus on yourself with these social media visualization tools…

Intel’s Museum of Me

http://www.intel.com/museumofme/r/index.htm

Link this to your Facebook account and embark on a tour of your Facebook world, complete with exhibits showcasing your photos, friends, and statuses.

(Thanks to Alexandra Mecklenburg for the link)

The Social List

http://www.the-social-list.com/

See your “worth” on Facebook, Twitter, LinkedIn, or Foursquare

John lists three categories for evaluation with critical questions for each (full post here).

1) Enterprise Readiness

2) Local Market Readiness

3) Market Conditions

I’d offer up few specific points worth investigating for enterprises with priority markets in Asia:

1- Don’t Build in a Vacuum

The reality is enterprise readiness is not easy. It takes considerable organisational horsepower to build consensus on measurement, putting pen to paper on the brand playbook, leaping over the sales, marketing, pr silos. It’s messy and takes time.

Brands at the twilight of phase one – nearly but yet not complete – should already be activating and training local markets. This evaluation process is not liner. In fact, the leading enterprises I’ve worked with run this simultaneously with a built in feedback mechanism so the important lessons bound to pour out while building capacity at the local level are channeled back up to global.  Ready the enterprise while simultaneously building local capacity and both hub and spoke benefit.

We often subscribe to the multiple hub and spoke model for clients (it works for us at Ogilvy) and we’ve learned that those spokes need to flow both ways. See below for reference from the Altimeter Career Path of the Corporate Social Media Strategist.

2- Two-way Hub and Spokes

Successful enterprises know that Asia is an exporter of ideas and creativity in social media. Show up at a brand or agency brainstorm in Ho Chi Minh City, talk to digital creatives in Beijing or ask your Taiwan team to give you a demo of their wildly popular BBS ingeniously run off of Telenet.

A UK or US-headquartered client cannot toss the enterprise social strategy and brand content to Hong Kong or Shanghai and expect a word -by-word translation.

This import model doesn’t work in social media because enterprises risk serious innovation leak if there’s not a pipeline in place designed to channel the creativity and ideas destined to come flowing back to global HQ.

Be warned: do not make the mistake of dividing your Asia social media efforts based on the number of Facebook fans by country (see below from Tom Crampton) or any other stat your Intern googled. Indonesia, as an example, is the second largest Facebook market in the world, and also home to a fascinating and jaw-dropping complex cultural and business environment that may consume resources at a faster rate than other markets.

3- Pilots to build local teams

The following are must-have stats that your local team can and should easily pull (riff off of John’s post) and the second list of questions will yield deeper insight when planning and evaluating long term engagement:

• Dominant social networks (local vs global socnet)
• Dominant search engine
• Mobile penetration
• Broadband penetration
• Trust in WOM
• Censorship Level in Social Media (reality of some Asian countries, particularly China and Vietnam)

In order to know where to focus your efforts long term, a pilot program in a carefully chosen market answers to deeper questions designed to assess local market readiness:

• Is the local market an influencer or grassroots driven web ecosystem? Hint: No market in Asia is a symmetric 50 /50 split
• Does that social media monitoring tool really work in Vietnamese, Bahasa Malaysia, etc?
• Does this global enterprise program need further tweaking to “fit” in China?
• Can we really get general consensus on measurement?
• Do we need a regional hub serving Asia for added support – a mini-hub in cities like Hong Kong, Singapore, Shanghai that can serve as a single contact point for global HQ while coordinating 23 cities in Asia.

With so many languages, cultures and different web-climates, Asia warrants an extra level of attention and evaluation. Curious to know lessons learned from others as more and enterprises assess market readiness in social media.

psfk.com/2010/11/which-nation-is-the-most-innovative.html

Japan leads in terms of total patents granted, but it’s the Republic of Korea that is the most efficient in its innovation – each dollar spent on research is likelier to result in a patent.

Tencent Profit Increases 52% on China Online Games Sales, Advertising Surge

bloomberg.com/news/2010-11-10/tencent-profit-rises-52-on-china-online-games-sales-update1-.html

The company had 636.6 million active user accounts for its QQ instant-messaging service at the end of September, compared with 612.5 million three months earlier, it said. The online- chat program had 18 times more subscribers than Microsoft Corp.’s MSN service in China at the end of last year, according to research company Analysis International.

How Baidu Won China

http://www.businessweek.com/magazine/content/10_47/b4204060242597.htm

The company has a 73 percent share of the world’s largest Internet market by users, and has the fifth-largest market capitalization ($38.3 billion) among the world’s pure-play Internet companies. It’s now 57 percent bigger than Yahoo!.

Baidu’s stock price has more than doubled since January, when Google first disclosed … “a new approach” to China, with the company saying it would no longer censor search results.”Every once in a while a gift is handed to you. We handed one to Robin,” says Eric Schmidt CEO of Google.

Social Media Booming in Indonesia and India

While you weren’t looking, Indonesia became Facebook’s second largest market, Twitter’s fifth largest market, and the number ONE Foursquare nation. The social media boom in Indonesia is also spreading its influence to other Asian nations.

techcrunch.com/2010/11/06/hey-facebook-twitter-and-foursquare-zynga-and-i-are-in-indonesia-where-are-you/

The mobile social network Mig33, which boasts over two million Indian users, has just secured US $8.9 million, most from an Indonesian entrepreneur.

watblog.com/2010/11/09/mig33-raises-8-9-million-from-indonesian-entrepreneur/

India’s Challenge to Facebook

bbc.co.uk/news/business-11525627

Ibibo is making a good challenge on Facebook by developing a range of local relevant games. Those games include “The Great Indian Parking Wars”, where users collect points by parking “legally or illegally” and – in a very local touch – removing idle cows. Like its home base of Gurgaon, which has turned from a village near Delhi to a shining new city in a matter of years, Ibibo has come seemingly out of nowhere. Since it was set up in January 2007, Ibibo has massed 3.7 million users, making it the largest locally based social network in India.

Kik, the Skype of Text Messages, is Registering 250,000 New Users a Day

venturebeat.com/2010/11/05/kik-sms-growth/

(Thanks to Rohan Deshpande for the link)

Fashion Forward in China’s Booming E-Commerce Market.

bloggerinsight.com/blog

Chinese business to consumer fashion e-commerce has grown by 100% in the past three years. TaoBao controls 76% of China’s eCommerce, but increasingly growth will be driven by more sophisticated offerings that can differentiate on service and style. With Gap joining established Chinese forces such as VANCL and Taobao, the industry is poised to grow even more.

Bain & Co on Luxury in China

What luxury goods to Chinese consumers buy? Bain and Co. have just released their new study of the Chinese luxury market. Research points to a new generation of luxury shoppers. 67% of the growth in 2010 is from new consumers. Also, luxury interest in expanding from Tier 1 cities to China’s Tier 2 and Tier 3 cities.

bain.com/bainweb/PDFs/cms/Public/China_Luxury_Market_Study_2010.pdf

How has this happened?

• In Taiwan, Facebook has exploded from 400,000 to nearly 7 million users in only 12 months
• Significant growth in Malaysia, the Philippines, Thailand and Indonesia
• Indonesia is now the world’s #3 country in terms of total Facebook audience size (behind US and UK)
• Facebook has overtaken hi5 in Thailand and Friendster in the Philippines (formerly the top social networks)
• …But Facebook has seen little growth in Japan and S. Korea

Taiwan’s rapid adoption of Facebook is a particulary interesting example, as it is now one of the few non-English speaking countries with over 30% penetration, joining Hong Kong and Singapore as one of Facebook’s Asian sucess stories.

Why Taiwan?

• A key driver for this growth has been social gaming apps, like Happy Harvest, Pet Society and Restaurant City
• These apps pull users away from other social sites without games, like Taiwan’s other social network Wretch.cc
• More games are being developed in or translated into Traditional Chinese, such as Mahjong by Godgames

Though perhaps Taiwan doesn’t represent a gateway to the rest of Southeast Asia,  it does show that Facebook can be successful in the region. Perhaps social gaming will also open doors for Facebook in tougher markets like Japan and South Korea…

1. Mountains and Mona Lisa - Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which is much more applicable:

2. Monuments and masses – Samsung 3D projections>> 3D projection will grow and grow as a brand experience format. These two ideas  in tandem create quite an interesting space that Samsung is beginning to own – innovation with LED and lighting -  similar to the Crowdsourcing ideas in Liverpool Street and Trafalgar Square that T Mobile had so much success in. There are lots of examples of monumental 3D projections – one most recently by BMW in Singapore. I adore this sort of creative work, because it is the true fusion of physical and digital. It creates both a physical and digital Theatre for the Brand in which consumers co-exist and co-create. Developing these “sustained conversations and dialogues” is core to building brands and emotions between them and consumers.

I also really enjoyed Google Chrome’s browser speed test. In a world full of complications I think it is a good example of how to make an intangible USP, more tangible. Until your competitor, the Opera Browser,  responds with their own  repost the Opera’s Speed test. Both ideas are sort of traditional “advertising stories” but neither will ever pay for media on TV.

A week would not be a week without some passing mention of an iPad, so here are two explorations of the iPad on the left side of leftfiled – the first is the iPad magic show from Japan; the second a low tech adaptation to make the hi tech, better: Velcro + iPad

Also several bookmarks on data visualisations and info-graphics this week – helping creative and data minds meet, or not:
David Armano’s excellent visualisations of our communication and social world: and a few others from Hubspot’s 22 social media Diagrams: and finally a good collection from Nowsourcing .

1. Listening, monitoring and insights gathering.
2. Influencer mapping and building relationships with key influencers.
3. Tactical campaigns, promotions, applications, viral videos etc.
4. Creating blogs/sites and other forms of information dissemination.

It gets more exciting when I tell them that all of the above are really at the ‘periphery’ of Social Media and that the single most useful opportunity that Social Media offers is the ability for the client to build, nurture and grow a community / audience for the brand or product.

(The term online community can be defined in many ways. For me the following criteria are important.)
1.     The members should have chosen to join the community and should be able to leave if they want to.
2.     The community manager should be able to get in touch with the community at any time.
3.     The community members should be able to engage in conversations with each other.
(If the third criteria is not satisfied I would call it an ‘audience’ rather a ‘community’ (an audience is also extremely useful of course)

So why is building a community THE most valuable investment that products and brands can do using Social Media?

Consider the following situation. Imagine that you are a beer brand in Singapore and have built a 100,000 strong community on Facebook. Here are just some of the ways in which you can benefit from this community.

• Information dissemination: Have a new citywide new promotion? A new pub opening? A new look for your bottle? Or simply want to wish a super weekend to you fans? Instead of spending millions of dollars on advertising (to reach the same target audience through traditional media, you can directly communicate with your target audience – for free!

• A deeper relationship with fans/customers: This is possible by engaging in conversations with them and allowing them to co-create the brand with you.
• Market Research: Launching a new beer for women? What is better than being able to receive instant feedback from thousands of fans?
• Ideas: Receive ideas for free all the time.
• Increased effectiveness: Once you have a large community, every tactical promotion/ campaign that you run online will be hugely more effective and has the potential to go viral. Just because you have a base to start with.
• Permanent asset: An online community is a permanent asset and does not deplete resources every time you use it (unlike advertising)

I am just scratching the tip of the iceberg here. How you use your community is simply limited by your imagination.

So how do you go about building a community around your brand or product? Well, that is another post in itself! I will get around to writing that in a couple of weeks.

Personally, my take to this question would be a “NO”. And Why?
First, one of the reasons blogging came about was because of distrust in the press. Before Web 2.0 we grew up believing that the journalists job was to defend our interests. But given that many journalists work for a privately-owned publication their outputs would in one way or the other be determined by the company CEO. Probably because too many people heard about the bad examples set by Rupert Murdoch that brought about the rise of “blogs” as the new watchdogs of society. “Bloggers” are basically “freedom writers”.

Bloggers wouldn’t RISK their reputation for a few bucks from brands because:
1. Bloggers take full ownership of the content in their blogs, thus they are liable of any fraud or inaccurate information on their blog.
2. Bloggers don’t want to drive away readers
3. A blog’s success is built on credibility (and building a successful blog is as hard as building a successful career)
4. Bloggers would not give away a forest in return for a tree.
5. A blog is probably the greatest establishment of a blogger. Bloggers can’t be bloggers without a blog. No one would kill their own babies.