The Value of a “Like”

How much does a “Like” cost? On Taobao, it costs exactly RMB0.1. WARNING: Purchase of “Likes” and fans or followers does not contribute to the engagement of a community. We do not recommend this course of action.   Marketers cultivate an engaged community on social networking sites (SNS) through content and community management. Numbers of…

How to Create Social Brands [Webinar]

Social media advertising’s medium is people. What exactly does it mean to be a “social” brand? You’ve probably heard the term being bandied about by people wearing suits; in this webinar we really dive into what a “social” brand is, and how to be it. Here’s a taste of what all brands should avoid on social media… at…

43 Questions & Answers About Facebook Timeline

Mumbrella Social@Ogilvy Webinar: Facebook Timeline for Brands Thank you to the more than 500 people who attended yesterday’s Mumbrella Facebook Timeline webinar! As we didn’t have time during the hour to answer all of your questions, Brian Giesen, Greg Tan and I have compiled all of your questions from the exit survey and answered them…

Korea: March Social Media News Update

Kakao launches a photo content-based app, Kakao Story On March 1, KaKao has released its new service ‘KaKao Story’, a picture based profile service. Kakao Story allows users to express their life styles by displaying various pictures. This new service became a huge hit with the number of users surpassing the 5 million mark in 3…

fMC Tokyo, brought to you by Social@Ogilvy APAC

Last Friday, Facebook hosted its first-ever marketing conference outside the US: fMC Tokyo. I had the pleasure of attending on behalf of Social@Ogilvy, and over the next week will be sharing my top takeaways for marketers and brands. To note, I am a long-time user and advocate of Facebook as a platform for people and…

My Thoughts on AdTech Sydney, 2012

Last week I was fortunate enough to attend the AdTech Sydney – “a gathering of digital marketers across brands, agencies, publishers and service providers”.  We came together to learn about and discuss trends, case studies and predications for the future of Digital Marketing.  It was information overload as is often the case, but some dominant…

Launching social@Ogilvy Australia

Last night, social@Ogilvy Australia teamed up with Radian6 to host a panel discussion event in Sydney titled “Effective Social Entrepreneurs: Turning Insight Into Action”. Over 300 industry folk,  clients and employees of both Ogilvy and Radian6 braved the rain and came together to network and participate in a panel Q&A. A huge shout out to Scarborough Wines for…

Content, content, content

A lot has already been said about content, whether about affecting SERP results, or “turning prospects into customers“. Heck, Ogilvy’s content queen herself has already blogged on Asia Digital Map at how much Free WiFi aids in quick sharing for rich media content. In this crazy and fast-paced “digital ecosystem”, the power of producing a…

Cathay Pacific, Intel and SINA Weibo discuss social media for brand managers

Another jam-packed session at Social Media Week Hong Kong. Ogilvy hosted Ali Bullock, global social manager for Cathay Pacific, Peter Dingle, APAC digital marketing manager for Intel, and Salina Ghafur, head of marketing for SINA Weibo Hong Kong. The panel, hosted by Thomas Crampton, Ogilvy & Mather’s director of Social@Ogilvy Asia Pacific, covered key challenges…

Yelp Launches in Australia

In one of the first major launches of a social network in Australia since Foursquare, Yelp today officially launched it’s Australian presence at www.yelp.com.au. To mark the occasion, CEO Jeremy Stoppelman met with local bloggers and social media marketers in Sydney to talk about the history of Yelp, some of the benefits to users and…