A lot has already been said about content, whether about affecting SERP results, or “turning prospects into customers“. Heck, Ogilvy’s content queen herself has already blogged on Asia Digital Map at how much Free WiFi aids in quick sharing for rich media content. In this crazy and fast-paced “digital ecosystem”, the power of producing a…
Another jam-packed session at Social Media Week Hong Kong. Ogilvy hosted Ali Bullock, global social manager for Cathay Pacific, Peter Dingle, APAC digital marketing manager for Intel, and Salina Ghafur, head of marketing for SINA Weibo Hong Kong. The panel, hosted by Thomas Crampton, Ogilvy & Mather’s director of Social@Ogilvy Asia Pacific, covered key challenges…
In one of the first major launches of a social network in Australia since Foursquare, Yelp today officially launched it’s Australian presence at www.yelp.com.au. To mark the occasion, CEO Jeremy Stoppelman met with local bloggers and social media marketers in Sydney to talk about the history of Yelp, some of the benefits to users and…
If you’ve missed the big news, it was recently announced that Google is now indexing Facebook Comments on websites (I found out from the legendary Facebook Queen herself, Mari Smith). But don’t get confused – Google’s only indexing the comments from the Facebook connect add-on commenting system (read this if you’d like to find out…
COD: Customer (crappy) Service email, gone viral. In case you missed it, a Twitterstorm erupted Down Under this afternoon over a customer service (I use that term loosely) email from clothing retailer GASP. You can get all the juicy details here: Exhibit A: The Complaint Email Exhibit B: The Response from GASP Online Customer Care…
Lots on this week: while Snapdeal.com buys a sponsorship to rename an Indian village,in Southern China plans are being made to replicate an entire Austrian village, without permission. TaoBao splits itself into three separate companies – exactly as Yahoo should, according to Jack Ma; Anonymous attacks Malaysia for freedom of speech oppression – is this…
The Path to Purchase is dead, long live the Digital Path to Purchase. Not long ago I was discussing the need to upgrade our P2P paradigm due to the raise of smartphones, social media and cheaper retail technology. ‘What is the Digital Path to Purchase’ makes a similar —yet more comprehensive— point. Could this new iPhone…
Ogilvy Blogger Outreach Code of Ethics View more presentations from OgilvyprSydney “We respect your influence… We don’t pay for posts.” Those are just a few tenets of Ogilvy’s Blogger Outreach Code of Ethics, developed by the Ogilvy 360 Digitial Influence Team in the US. And now (while we’ve had lots of positive feedback already about…
Google has certainly copped a lot of flak for its corporate motto “Don’t be evil” and some of the criticism has merit, but I still love the simplicity of the phrase and the boldness of the sentiment. It demonstrates a lot of respect for the intelligence of the employees and a willingness to give them room…
Facebook aims to be the ultimate online communications platform by combining all forms of digital contact (email, sms, chat, wall) into one new messaging feature, nicknamed “The Social Inbox” This game-changing initiative is predicted to reinvent the way we use email, which has not evolved much since much in the last 20 years. To learn…
