The Path to Purchase is dead, long live the Digital Path to Purchase. Not long ago I was discussing the need to upgrade our P2P paradigm due to the raise of smartphones, social media and cheaper retail technology. ‘What is the Digital Path to Purchase’ makes a similar —yet more comprehensive— point. Could this new iPhone…
Ogilvy Blogger Outreach Code of Ethics View more presentations from OgilvyprSydney “We respect your influence… We don’t pay for posts.” Those are just a few tenets of Ogilvy’s Blogger Outreach Code of Ethics, developed by the Ogilvy 360 Digitial Influence Team in the US. And now (while we’ve had lots of positive feedback already about…
Google has certainly copped a lot of flak for its corporate motto “Don’t be evil” and some of the criticism has merit, but I still love the simplicity of the phrase and the boldness of the sentiment. It demonstrates a lot of respect for the intelligence of the employees and a willingness to give them room…
Facebook aims to be the ultimate online communications platform by combining all forms of digital contact (email, sms, chat, wall) into one new messaging feature, nicknamed “The Social Inbox” This game-changing initiative is predicted to reinvent the way we use email, which has not evolved much since much in the last 20 years. To learn…
Integrating social media presence with email campaigns significantly enhances digital communication effectiveness. Social media could be considered an extension of email, by moving audiences from a direct to a more conversational & relationship focused platform. Here is how some executives & marketers are integrating social media into emails… Here are effective ways to integrate social…
Social Media and Corporate Boards: 5 Key Questions View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. There are more than 30,000 non-executive members of company boards across Australia. If you are one of them, what are the questions you should be asking about how the business you manage is handling social media? We’ve…
I’ve come across a few interesting ideas this week. The first: 1. Mountains and Mona Lisa – Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which…
Apple has the uncanny knack of being able to drive outstanding coverage for the products it launches. How does it do this and what the elements that make up its strategies?
Our colleagues at OgilvyOne in New York have launched a global search for the “World’s Greatest Sales Person”. Lucky finalists will win a fellowship at OgilvyOne and a trip to Cannes International Advertising Festival to pitch their ideas. For more information and to enter, checkout the Ogilvy YouTube Channel!
Ogilvy On: Social Media for B2B Companies View more presentations from 360digitalinfluence. Thanks very much to the nearly 300 people from across Asia who dialled into our webinar on “Social Media for B2B Companies”, hosted in partnership with the Wall Street Journal Asia and Citrix Online. As promised we have uplosed the presentation deck to…
