Barrie has 19 years experience in advertising, marketing & communications, from traditional above-the-line and brand activities, through direct, digital & social media. His professional experience spans Australia and South East Asia. He’s currently the Creative Director at Ogilvy Sydney for IBM Brand Services, Australia/New Zealand and for IBM Demand Systems, Growth Market Unit.
He’s also the creator of “w2fm: the better briefing workshop”, designed to help marketers find shortcuts to getting great work from their agency. The workshop teaches techniques to help you write value propositions that answer the “What’s In It For Me?” question that is always in the mind of your target audience.Take a look at the preview www.w2fm.com