Carol has a background in computer studies and joined the workforce as a programmer. Two years later, she felt that it was easier to communicate in English rather than Clipper, and joined PC World Malaysia as a writer.
In 1994, she joined local daily The Sun and wrote for its IT pullout Info Age. She moved on to be Assistant Editor of that section and later, wrote for the news desk as well.
During the dotcom boom in 1999, Carol went on to write for the online community with web consultancy Neuroweb. As the Content Manager she looked into content development and related matters for clients from the telco, banking, hospitality consumer rewards programme, and IT industries.
Here, she honed her lateral thinking, creative conceptualising and strategising ability. She also gained a better business sense and knowledge of the brick-and-mortar business and the Internet.
Carol’s foray into public relations was in 2002 when she joined media relations consultancy Citrinie One as Content and Media Relations Manager, taking care of the PR and content requirements of companies such as 3Com, Tekla, Skali, and CSA.
Prior to joining Ogilvy PR, Carol was the New Business Developer and Editorial Strategist for Roots, Shoots and Froots, a full-service marketing communications agency.
Here, she supervised a team of PR specialists and was charged with ensuring the quality of content and delivery of PR demands for clients including Hitachi Data Systems, SBC Corporation, OSIM, and Hino Malaysia. She also provided editorial support to the creative division, and helped develop new accounts as well.
At Ogilvy PR, she serves under the Corporate and Finance practice, while leading on technology/digital influence accounts. Her porfolio of clients include Sunway (healthcare and education), Alliance Financial Group, MEASAT Satellite Systems, Dell, Novell, Maxis, Goodyear and Hong Kong Disneyland.
Carol has over nine years’ experience as an IT journalist/writer. In addition to The Sun, she has written for publications such as My@net, and Computerworld Malaysia, and was a technical writer/editor for accounting software company, AccTrack 21.
Carol holds an Advanced Diploma in Computer Studies from Informatics College and a Certificate in Marketing from Stamford College.