Hoh specializes in managing bad news. He has counseled his clients on how to influence in a crisis situation, and has personally trained 100+ top business executives, ministers, medical doctors.
He runs his own blog (in Korean language) “Hoh’s Cool Communication” (hohkim.com), which was featured in the Korean version of “Blogging Heroes” (2008, by Michael A. Banks, Acorn, Seoul). “Cool Communication” is the term Hoh suggested at the Korean Business Blog Summit 2008 (June 25) as a new paradigm to manage ‘bad news 2.0’ in this age of social media.
Hoh was the Managing Director of Edelman Korea (2004-2007), where he achieved record revenue each year and the headquarters awarded “Office of the Year” in his first fiscal year to the operation. He was also a member of HET (Health Executive Team), an executive team within the global operation for healthcare practice. Following the successful term at Edelman, he founded THE LAB h, a crisis communications coaching firm, and has been working as the Head Coach since June 2007. He also worked at Merck (2001-2002) as Communications Manager.
He is the first and only Korean professional who is trained and certified to conduct Principle of Persuasion workshop by IAW (Influence At Work, Tempe, AZ), contents of which are based on the worldwide million-seller book, Influence, by Dr. Robert Cialdini.
As for the academia, he was an Adjunct Professor (2005-2006) at the Graduate School of Media Studies of Sogang University teaching classes on issues & crisis management.
He also taught at Ewah Woman’s University, and KAIST(Korea Advanced Institute of Science and Technology).
Hoh served as Korean Air Force intelligence officer at Seoul Air Base and Korea Defense Intelligence Agency. He holds a B.A. in French (minor in Philosophy) from Hankuk University of Foreign Studies (Seoul, Korea), and Master of Arts from Marquette University (Milwaukee, Wisconsin), in Public Relations. Beginning in February 2008, he reinitiated his research interest by pursuing a Ph. D. in Culture Technology at KAIST (Korea Advanced Institute of Science and Technology, Daejon, Korea) where he conducts research on corporate digital storytelling and neuroleadership (Advisor: Dr. Jaeseung Jung).
In 2009, he writes his own column “Crisis Management Training” at Dong-A Business Review, and co-writes “Art of Apology” with Dr. Jaeseung Jeong at Economist in Korea.