Michael Darragh

Michael Darragh joined Ogilvy Public Relations Worldwide/Shanghai in 2006 in the newly created role as digital influence strategist for China.

He has over 10 years digital communications experience in Asia, Australia and Europe.

As a key member of Ogilvy PR’s global 360° Digital Influence team, Michael is dedicated to elevating clients’ online brand equity through digital marketing programs that inspire netizens through digital innovation.

His clients include adidas, Danone, Goodyear, Intel, Louis Vuitton, Pfizer and Presence Switzerland.

Michael has also contributed to the growth and strength of Ogilvy PR’s regional and global digital practice. Few could rival Michael’s knowledge of digital communications in the Asia Pacific.

In 2007 he was co-winner of the Gold Award for Best Use of Digital at the PR Week Asia Pacific award for a campaign to promote the re-launch of South China Morning Post’s new portal.

Prior to joining Ogilvy PR/Shanghai Michael was manager of internal digital communications at the Asia-Pacific headquarters of Alcatel-Lucent in Shanghai.

Between 2002 and 2005 Michael undertook a variety of independent Web consulting projects for artists, government agencies and medium-sized businesses in Shanghai, Sydney and Barcelona.

Between 1998 and 2001 Michael was executive producer and managing editor at Next Media in Sydney. He launched the online versions of the publishing house’s magazines, such as PC PowerPlay and Rolling Stone. He also published a suite of top-selling how-to handbooks including Easy HTML and Learning JavaScript.

In his early twenties, he produced and directed theatre in Sydney; earning considerable praise along the way.

Michael studied communications at Queensland University of Technology and taught himself everything there is to know about the Web.