Rita Yang

Rita is the Associate of Ogilvy China Digital Lab, a unit under OgilvyOne to push emerging technologies into marketing campaigners to deliver a personal digital branded experience for customers from varied client. Before this, Rita is responsible for the translation of Ogilvy China Digital Watch (http://digitalwatch.ogilvy.com.cn/en/), which covers a wide range of digital media growing at the crossroads of marketing and technology.

Rita目前任奥美中国数码实验室助理,奥美中国数码实验室致力于推进最新前沿的技术,并将其应用到行销活动中,为不同客户的消费者提供个性化的数码品牌体验。在此之前,Rita负责奥美中国数码观察(http://digitalwatch.ogilvy.com.cn/en/)中文版工作。此博客涵盖了技术与行销交叉点上关于新媒体的方方面面