Oct 14

Should B2B Businesses Engage Social Media?

Azwar Ghazali

by Azwar Ghazali
Category: Digital Influence, Facebook, Word of Mouth Marketing

We at Ogilvy believe they should, as long as they have a strategy and/or  objective behind it. We have blogged about them here and here.  Always there must be a strategy, and not to do it for the sake of doing it.

Here’s an interesting blog discussing whether your B2B organisation is even ready to engage social media in the first place - a checklist of points.  How many of those points apply to your company?  How often has someone said to you, “Our competitor has a Facebook page, we must have it too.”?

Common sense, most of those points and I think they also apply to all businesses, and not just B2B.

Point #10 raises the most pertinent question for me. How many marketers and PR folks today are ready to listen, talk with their customers, rather than the old-school marketing world of “talking to”, or “telling” their customers?  How prepared are we?

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