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Consumers most distrust banks and telecommunications firms, according to new research released in Australia by Grey Group Australia and conducted by Sweeney Research

According to a report in AdNews, the Grey Sweeney Trust Scale Survey, will offer a new perspective on trust in brands and organisations. It was an online poll of 1500 people, conducted in Australia in August. Key highlights:

70% said firms are money hungry and too focused on profits.

20% highlighted banks or telcos as organisations they no longer trust

54% could think of an organisation or brand they no longer trust

59% placed more trust in Australian companies than overseas firms

Reassuringly, Aussies do have high levels of trust for charities, with The Salvation Army the most trusted brand. This is followed by Google, Australia Post and Medicare. When they look at the business sector, airlines are the most trusted, beating food manufacturers, sporting bodies and supermarket chains.

Does the rest of Asia concur with these findings, or are us Australians just a very different animal?

There is a popular saying in politics that all politics are local; and in China the same can be said about the Internet. Local players, in tune to the specific needs of the country’s “Netizens”, rule the digital space, and the numbers are staggering. Currently, the Internet in China is home to over 340 million users who are online for an average of 16 hours per week, the same amount of time they spend watching television. There are 111 million people managing a social network profile, and these numbers are growing daily. The power of the Internet in China has never been stronger and has not even begun to be realised.

It is no secret that the Internet in China has been an agent for reform, and it is serving as a valuable tool for people to explore a world often beyond their reach. The Internet is not only serving China’s growing set of Netizens though. It is quickly replacing traditional media as brands and companies seek to connect with their consumers in new and different ways. With the exception of Google, international platforms that offer a cut and paste version of their American or European sites simply fail and often get banned. Popular sites such as Facebook and Twitter have fallen victim to the Great Firewall of China. While young innovative Chinese Netizens can find a way to get to these sites, why would they want to? Chinese social media is simply way cooler.

The Internet in China is dominated by long-running, multi-service portals like Sina, QQ and Sohu that have been offering social networking, discussion forums, blogs, instant messaging and other “socialised media” long before Twitter and Facebook. As the nationally preferred form of social media, bulletin board systems (BBS) are available in every imaginable topic, and in these forums, Netizens can be extremely vocal, resourceful, risk-takers, subversive and sometimes a little worrisome.

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I’ve been thinking lately that we could potentially use social media monitoring tools to prevent suicides and mass murders. The idea struck me as I was working with some clients on a couple of issues / crisis management projects lately.

In the midst of the hurley burley of crisis mode, a news story caught my eye­. Killer George Sodini went berserk in a Pennsylvania gym and killed three, wounding nine before turning the gun on himself. The thing about it is, he blogged about doing it. That’s when the idea sparked.

So I did some digging

It’s not the first time, that social media was used by a killer or a suicide victim to declare their intentions. With a quick search, I found Paul Zolezzi, a model who declared he was going to kill himself on Facebook and did. More interestingly though, I found Hsu Yu-sheng.

Hsu Yu-sheng

Hsu is a gay and lesbian rights activist in Taiwan, who on August 6 wrote a farewell note on his blog in English. After seeing the note, readers of his blog, launched a full scale effort to save him. Friends and strangers alike, thousands of people banded together, to try to track him down and others posted kind comments to his blog.

Police arrived at Hsu’s place just in time and saved his life.

The idea

We use social media monitoring tools such as Radian6 to listen to conversations on the blogosphere and elsewhere to protect brands. It’s not a stretch to deploy these tools to protect people.

How it would work

1. Radian6 set up to listen for a list of keywords
2. Suspect posts are parsed through to a heuristic analysis engine to further determine the sentiment of the post. Radian6 is has a automatic Sentiment engine built in, but we need one that would be tuned to suicidal/homicidal sentiments
3. Results that come up positive there are alerted to the on duty psychiatrist for an assessment and to alert the relevant authorities

There would be many issues that would have to be dealt with to make the system viable, feasible and workable and even then it would never be a certainty. What it would be is another tool in kitbag to tackle an extremely complex and difficult problem.

Here’s a treat for viral video fans. YouKu Buzz (daily) posts interesting clips from leading video sharing network, YouKu. Here is Taiwanese magician Liu Qian dazzling fans in a clever viral from Nokia.