The UN Climate Change Conference in Copenhagen (COP15) is looming in the distance and with leaders of the 193 nations preparing to gather, how does Asia come into play?
Considering that Asia is among the world’s most vulnerable to climate change it was a bit dismal to note that leaders who participated in the Asia-Pacific Economic Cooperation (APEC) forum over the weekend conceded that COP15 is unlikely to reach a legal agreement on imposing hard caps on greenhouse gas emissions.
Fortunately, Hopenhagen gives the rest of us a channel to participate, to be heard, and hopefully, to create a global community that will help our leaders into making the right decisions.

Hopenhagen brands a movement that brings together people who share the optimistic belief that “we can save ourselves from ourselves” and “when people lead, leaders follow.” - Tham Khai Meng, Worldwide Creative Director, Ogilvy & Mather
In addition to that, with comScore’s latest findings that Asia has the largest and fastest growing Internet population, our role in the success of Hopenhagen is becoming more apparent.
Currently, the numbers for Hopenhagen.org’s Asia visits, from 14 September to 15 November, are as follows:
- 13.7% of site traffic
- 60% per week contribution rate to the site
- 17% of the signed petition
- 21% of all shares on the site
So what are you waiting for? Be counted.
Sign the Climate Change Petition
Get your Hopenhagen Citizen Passport
Be a Fan on Facebook
Follow on Twitter
Share Videos
Show your Citizenship
Get Support
Faster Louder brings music to my ears. Literally. It’s home to just shy of 60,000 Australian rock music fans, and with almost 25,000 forum threads, over half a million posts, countless gig reviews, photos, blogs and groups, it does a truly stellar job of creating a home for musician and music lovers like. It’s one of the four community sites run by The Sound Alliance. All of their sites are focused on music and young adult culture in Australia. Among them is also inthemix, which is ranked #1 in the NetRatings Music & Radio category.

Having just celebrated its 5th birthday, Faster Louder is hardly what one would class as new, but even as a social media veteran, FL hasn’t missed a beat when it comes to keeping up to speed with all things social. There are so many features, I wouldn’t know where to begin. But, I’ll try.
Faster Louder has an army of over 2000 active contributors who are constantly reviewing, podcasting, interviewing, photographing, filming and sharing their love of music with like minded fans. Once you set yourself up on the site, you start having a personalised user experience straight away, with all the relevant gig listings and reviews for your city being available to you. If you like any photos, reviews or articles, you simply click the “I heart this” button, and it will be bookmarked to your profile, so you can start searching for like minded music-lovers to connect with on FL. Similarly, any events you’re going to will be added to your social calendar, so if you’re looking for a concert buddy you only need to check who else is going.
Competitions are constantly being added, so you’re never short of great chances to win experiences that money can’t buy. Pretty much anything you see or do in FL, you can broadcast it to the rest of your social networks, and if you’re on twitter, you can follow @fasterlouder to be updated every time there are new reviews, concert announcements or competitions. The crew at Faster Louder have also done a great job of connecting their community in real life: hosting parties and gatherings and members only gigs. What can I say? I’m a fan!
So, whether or not you’re a music-lover, I can’t recommend Faster Louder enough. Click around; become a member; take a look at how people who GET social, DO social.
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Tags: climate change, community, Hopenhagen, Social Marketing
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