Thomas Crampton, Brian Giesen and I are getting ready to kick off our Wall Street Journal Asia: Foursquare for Business webinar.

Sign up here for free last minute registration.

If you can’t make it this morning at 11am Hong Kong time, I’ve posted below the strategic framework we’re about to present.

Stay tuned; we’ll be posting the full presentation on Asia Digital Map later today!

(ht: to @timho for design)

Thanks everyone for attending our webinars! We’ve just finished our 4th training yesterday and would like to give a quick summary of these trainings.

Facebook for Business


Link to Training

Facebook is so far the biggest social network that helps people communicate with their friends more efficiently. Facebook for Business is our first social media training of series that explains how this can channel can be used for businesses by establishing the suitable strategy.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Twitter for Business

Link to Training

Twitter has been growing rapidly, many companies started to think about jumping on to it. However, one of the key suggestions we made in the training Twitter for Business is to go through the process of “Listen, create and Engage”. The training also featured a few local companies for their great use of Twitter.

Moderator: Thomas Crampton

Speaker: Brian Giesen

Social Media for Crisis Management

Link to Training

Social media is an open area where most conversations happen publicly, companies have no control of what people are saying online. This training will guide you on how to set up systems that can help companies deal with crisis online, it also provides you with great case studies on crisis management.

Moderator: Thomas Crampton

Speaker: Jamie Moeller, John Bell

Social Media for B2B companies

socialmedia_b2b

Link to Training

Many people have the misconception of how social media is only relevant to the B2C world, this training will explain how social media can benefit B2B organizations.

Moderator: Thomas Crampton

Speaker: Brian Gieson

Ogilvy PR has partnered with The Wall Street Journal Asia and GoToWebinar for a series on the “Executive’s Guide to Social Media”.

The first of our trainings “Facebook for Business” takes place on October 7 at 11am Hong Kong time. Sign up now, while there is still space!