360DigitalInfluence

It was Yahoo!360, blame it.

While the world was eyeing on bloggers.com and wordpress.com, on this side of the globe, Yahoo!360 ruled. It was not a tool specifically designed for the Vietnam market, but the market took it anyway, with great passion and enthusiasm. Born on 29th March 2005, Yahoo!360, although still in its Beta form, rocked Vietnam social media scene. Many debates argued that its success due to the early and dominant arrival of Yahoo Mail and Messengers where most of the community has already established their contact and networks. So moving to the blog side was just a click away.

Yahoo!360 Blog, allows users to customize their screen, add friends, socialize online and offline, gather network and has genuinely created an online playground for Vietnamese Internet savvy users. Although Yahoo! global warned to close the service a few times and the Yahoo!Vietnam has seen a mix of trying to maintain the operation and investment versus tempting to close it down.

Nevertheless, emerged from Yahoo!360 is a list of hot bloggers (many of them are journalists), whom PR departments in various agencies incorporated into clients’ marketing comms and PR activities.  Other examples of influential Vietnam bloggers include:

1. Ha Kin: Writer

• Link: http://yobanbe.zing.vn/yobanbe/blog/sharebloguser.242df56743ad791be5fe57db9dbb7c15.html
• Pageviews: 1,658,925
• Profile: Writer. Author of “New York Love Story”. Ha Kin at first posted the story partly on her blog, after receiving good feedback and was welcomed by readers, her book was published. Besides, Ha Kin is a photo-lover.
• Blog content: daily life and emotion, sharing her photos.
• Readership profile: 18-28. HN/HCMC

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